The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
As per a memorandum from a business manager of a television station, the station should restore the time for late-night weather and local news to attract more views and to avoid losing any further advertising revenues to its former level. This is based on the observation that complaints from the viewers about the coverage of weather and local news and the cancelation of advertising contracts for late night by the local business. Inorder to evaluate the argument completely the following three queries should be resolved first.
Firstly, the manager has assumed that the complains about the coverage of the weather and local news from the customers is about the removal of these news from the late night time slot, previously alloted for them. But, there is a possibility that customers are complaining about the quality of the local news and weather report that are being provided by the television station. There is also a possibility that the customer have actually complained for in-appropriate time of mid-night for weather and news as they prefer to watch them in day. If above assumption is true then it weakens the argument.
Secondly, the assumption is being made that local business have cancelled their late-night advertising contracts because of removal of local and weather news form he late-night time. Again, there is a flaw in this assumption as the local business could have cancelled their advertising contracts because, actually there are not many audiance for their advertisments at night. If this is true, it further weakens the argument to restore the time slot for the local news and the weather news at night.
Lastly, the television station manager has assumed that restoring the local news and weather news back to night time rather then national news will attract more viewers and prevent further advertising revenue loss. But, this possibility cannot be left unseen that viewers might actually want to watch local news and weather news in day time then night and local companies want to find much cheaper deals for advertising the ads to viewers.
Based on the above assumption made by the manager of the television station, it can be stated the the argument is flawed and cannot be accepted as such with out considering above mentioned factors.
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| 2020-01-27 | jason123 | 69 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 13 15
No. of Words: 375 350
No. of Characters: 1874 1500
No. of Different Words: 146 200
Fourth Root of Number of Words: 4.401 4.7
Average Word Length: 4.997 4.6
Word Length SD: 2.608 2.4
No. of Words greater than 5 chars: 125 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 66 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.846 21.0
Sentence Length SD: 8.574 7.5
Use of Discourse Markers (%): 0.769 0.12
Sentence-Text Coherence: 0.446 0.35
Sentence-Para Coherence: 0.67 0.50
Sentence-Sentence Coherence: 0.201 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 145, Rule ID: THIS_NNS[2]
Message: Did you mean 'this news' or 'these newses'?
Suggestion: this news; these newses
...m the customers is about the removal of these news from the late night time slot, previous...
^^^^^^^^^^
Line 5, column 547, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ws as they prefer to watch them in day. If above assumption is true then it weaken...
^^
Line 13, column 125, Rule ID: RATHER_THEN[1]
Message: Did you mean 'than'? 'than' is used for comparisons, 'then' is an expression of time.
Suggestion: than
... weather news back to night time rather then national news will attract more viewers...
^^^^
Line 17, column 95, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...he television station, it can be stated the the argument is flawed and cannot be accept...
^^^^^^^
Line 17, column 95, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...he television station, it can be stated the the argument is flawed and cannot be accept...
^^^^^^^
Line 17, column 153, Rule ID: WITH_OUT[1]
Message: This word is usually written together. Did you mean 'without'?
Suggestion: without
...s flawed and cannot be accepted as such with out considering above mentioned factors.
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, if, lastly, second, secondly, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1922.0 2260.96107784 85% => OK
No of words: 375.0 441.139720559 85% => More content wanted.
Chars per words: 5.12533333333 5.12650576532 100% => OK
Fourth root words length: 4.40055868397 4.56307096286 96% => OK
Word Length SD: 2.63291439706 2.78398813304 95% => OK
Unique words: 154.0 204.123752495 75% => More unique words wanted.
Unique words percentage: 0.410666666667 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 589.5 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 50.7434666562 57.8364921388 88% => OK
Chars per sentence: 147.846153846 119.503703932 124% => OK
Words per sentence: 28.8461538462 23.324526521 124% => OK
Discourse Markers: 5.76923076923 5.70786347227 101% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.413745527026 0.218282227539 190% => OK
Sentence topic coherence: 0.187396310387 0.0743258471296 252% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.114917391057 0.0701772020484 164% => OK
Paragraph topic coherence: 0.258155219917 0.128457276422 201% => OK
Paragraph topic coherence SD: 0.10737588936 0.0628817314937 171% => OK
Essay readability:
automated_readability_index: 17.2 14.3799401198 120% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 13.07 12.5979740519 104% => OK
dale_chall_readability_score: 7.93 8.32208582834 95% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.