The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to it's former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
While the author makes some irrefutable conclusions on subject based on unsupported assumptions, he fails to explain the relationship between the complaints of viewers and the cancellation of advertising contracts by local businesses for a need to restore the time devoted to weather and local news to it's former level.
First, the author cites the complaints of viewers as an issue of concern being that they outnumbered the presumable amount of positive views without giving a statistics of the population and demographic data of the viewer (i.e what if the response were taken from a small sample of people with complaints whereas there is a wider range of sample with positive remarks not taken into consideration.
Additionally, the author makes several assumptions including the fact that since local businesses cancelled their contract it is due to reduced showing time and not for other factors which could be as a result of another new agency in competition with them that is luring local businesses with a better price range for advertisement.
Moreso, author fails to consider other concerns for the termination of contracts by local businesses which could include the increase of alternative sources of advertisement particularly through the internet which is taking over everything we do in the twenty-first century which covers a broader range of people as compared to news which fails to carter for the taste of youths.
In conclusion, the author's argument is weak because he/she fails to directly prove a relationship between the complaints by views and the termination of contracts with local businesses with the reduced show time.The argument would have been sound if he was able to prove with a robust survey that the specific reasons why local businesses cancelled their contract was due to a reduced show time on the late-night news program.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-27 | jason123 | 69 | view |
| 2020-01-10 | ali.rs | 50 | view |
| 2020-01-03 | Navjot-kaur | 55 | view |
| 2019-12-29 | Reetin | 55 | view |
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 5 15
No. of Words: 303 350
No. of Characters: 1547 1500
No. of Different Words: 157 200
Fourth Root of Number of Words: 4.172 4.7
Average Word Length: 5.106 4.6
Word Length SD: 2.913 2.4
No. of Words greater than 5 chars: 109 100
No. of Words greater than 6 chars: 86 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 43 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 60.6 21.0
Sentence Length SD: 8.089 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.554 0.35
Sentence-Para Coherence: 1 0.50
Sentence-Sentence Coherence: 0.26 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 208, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sement particularly through the internet which is taking over everything we do in...
^^
Line 9, column 20, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...e taste of youths. In conclusion, the authors argument is weak because he/she fails t...
^^^^^^^
Line 9, column 213, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...l businesses with the reduced show time.The argument would have been sound if he wa...
^^^
Transition Words or Phrases used:
first, if, so, whereas, while, in conclusion, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1570.0 2260.96107784 69% => OK
No of words: 300.0 441.139720559 68% => More content wanted.
Chars per words: 5.23333333333 5.12650576532 102% => OK
Fourth root words length: 4.16179145029 4.56307096286 91% => OK
Word Length SD: 2.95002071556 2.78398813304 106% => OK
Unique words: 157.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.523333333333 0.468620217663 112% => OK
syllable_count: 487.8 705.55239521 69% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 5.0 19.7664670659 25% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 60.0 22.8473053892 263% => The Avg. Sentence Length is relatively long.
Sentence length SD: 39.6958436111 57.8364921388 69% => OK
Chars per sentence: 314.0 119.503703932 263% => Less chars_per_sentence wanted.
Words per sentence: 60.0 23.324526521 257% => Less words per sentence wanted.
Discourse Markers: 11.4 5.70786347227 200% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.176479768715 0.218282227539 81% => OK
Sentence topic coherence: 0.102754463868 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.0636848496291 0.0701772020484 91% => OK
Paragraph topic coherence: 0.102754463868 0.128457276422 80% => OK
Paragraph topic coherence SD: 0.0636848496291 0.0628817314937 101% => OK
Essay readability:
automated_readability_index: 33.2 14.3799401198 231% => Automated_readability_index is high.
flesch_reading_ease: 10.58 48.3550499002 22% => Flesch_reading_ease is low.
smog_index: 15.9 7.1628742515 222% => Smog_index is high.
flesch_kincaid_grade: 26.7 12.197005988 219% => Flesch kincaid grade is high.
coleman_liau_index: 13.94 12.5979740519 111% => OK
dale_chall_readability_score: 10.61 8.32208582834 127% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 30.5 12.3882235529 246% => Linsear_write_formula is high.
gunning_fog: 26.0 11.1389221557 233% => Gunning_fog is high.
text_standard: 31.0 11.9071856287 260% => The average readability is very high. Good job!
What are above readability scores?
---------------------
Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.