The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The business manager recommends that the television station should restore the weather and local news program in order to attract more viewers and to avert losing more advertising revenues. To bolster his recommendation, he presents the evidence of complaints from viewers regarding the coverage of weather and local news programs and also the cancellation of advertising contracts between local businesses and the television station. The argument seems to be cogent at first glance, but it reveals several logical flaws, as some key evidences are not shown.
To begin with, the manager points out that the complaint received for the past year are mainly concerned with the station’s coverage of weather of local news. However, the manager does not mention about how many complaints received last years. Perhaps the number of the complaints is very low and the complaints are only from a very small proportion of the viewer. If this is the case, such complaints can not represent the overall situations. Without detailed information about the exact number of the complaints received regarding the coverage of weather and local news, I will not be convinced by the recommendation given by the manager.
Secondly, another reason, which is the cancellation of advertisement contracts between the station and local firms, is mentioned by the manager to support his recommendation. However, local businesses terminate their contracts with the station may just be a coincidence and have nothing to do with the weather and local news programs. Perhaps, local economy is facing a recession and companies have to cut down their cost in order to withstand the delimma. Moreover, perhaps local enterprises are switching to online advertisements, which are much cheaper and attract more viewer, as the development of internet industry has influenced the ways people to enjoy their spare time. Unless the manager presents detailed investigation about the reason why local businesses canceled their advertisement contracts with the station, the recommendation made by him may be acceptable.
In sum, the manager fails to point out some significant evidences to buttress his suggestion which is to restore the time devoted to weather and local news, for example the data about the exact number of the complaints and reasons why local businesses terminate the contracts. Without such evidences, it leaves the argument unwarranted.
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Discourse Markers used:
['also', 'but', 'first', 'however', 'if', 'may', 'moreover', 'regarding', 'second', 'secondly', 'so', 'for example', 'to begin with']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.269230769231 0.25644967241 105% => OK
Verbs: 0.153846153846 0.15541462614 99% => OK
Adjectives: 0.0889423076923 0.0836205057962 106% => OK
Adverbs: 0.0432692307692 0.0520304965353 83% => OK
Pronouns: 0.0288461538462 0.0272364105082 106% => OK
Prepositions: 0.103365384615 0.125424944231 82% => OK
Participles: 0.0360576923077 0.0416121511921 87% => OK
Conjunctions: 2.97176625894 2.79052419416 106% => OK
Infinitives: 0.0360576923077 0.026700313972 135% => OK
Particles: 0.00721153846154 0.001811407834 398% => OK
Determiners: 0.120192307692 0.113004496875 106% => OK
Modal_auxiliary: 0.0120192307692 0.0255425247493 47% => OK
WH_determiners: 0.0144230769231 0.0127820249294 113% => OK
Vocabulary words and sentences:
No of characters: 2425.0 2731.13054187 89% => OK
No of words: 378.0 446.07635468 85% => More content wanted.
Chars per words: 6.41534391534 6.12365571057 105% => OK
Fourth root words length: 4.40933352052 4.57801047555 96% => OK
words length more than 5 chars: 0.404761904762 0.378187486979 107% => OK
words length more than 6 chars: 0.357142857143 0.287650121315 124% => OK
words length more than 7 chars: 0.23544973545 0.208842608468 113% => OK
words length more than 8 chars: 0.166666666667 0.135150697306 123% => OK
Word Length SD: 2.97176625894 2.79052419416 106% => OK
Unique words: 184.0 207.018472906 89% => More unique words wanted.
Unique words percentage: 0.486772486772 0.469332199767 104% => OK
Word variations: 51.8344466652 52.1807786196 99% => OK
How many sentences: 15.0 20.039408867 75% => OK
Sentence length: 25.2 23.2022227129 109% => OK
Sentence length SD: 60.5484562607 57.7814097925 105% => OK
Chars per sentence: 161.666666667 141.986410481 114% => OK
Words per sentence: 25.2 23.2022227129 109% => OK
Discourse Markers: 0.866666666667 0.724660767414 120% => OK
Paragraphs: 4.0 5.14285714286 78% => OK
Language errors: 0.0 3.58251231527 0% => OK
Readability: 60.9142857143 51.9672348444 117% => OK
Elegance: 1.8085106383 1.8405768891 98% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.567872047737 0.441005458295 129% => OK
Sentence sentence coherence: 0.148053717575 0.135418324435 109% => OK
Sentence sentence coherence SD: 0.0798856549515 0.0829849096947 96% => OK
Sentence paragraph coherence: 0.642906900424 0.58762219726 109% => OK
Sentence paragraph coherence SD: 0.151229525695 0.147661913831 102% => OK
Sentence topic coherence: 0.269220668627 0.193483328276 139% => OK
Sentence topic coherence SD: 0.122687898671 0.0970749176394 126% => OK
Paragraph paragraph coherence: 0.548169190213 0.42659136922 128% => OK
Paragraph paragraph coherence SD: 0.0105036285018 0.0774707102158 14% => Paragraphs are so close to each other.
Paragraph topic coherence: 0.445904959798 0.312017818177 143% => OK
Paragraph topic coherence SD: 0.0143472338547 0.0698173142475 21% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 5.0 8.33743842365 60% => OK
Sentences with negative sentiment : 9.0 6.87684729064 131% => OK
Sentences with neutral sentiment: 1.0 4.82512315271 21% => More neutral sentences wanted.
Positive topic words: 5.0 6.46551724138 77% => OK
Negative topic words: 7.0 5.36822660099 130% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 13.0 14.657635468 89% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.