The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain
how the evidence would weaken or strengthen the argument.
As the business manager of the television station, I would be concerened with two things; the fact that there are fewer advertisers during the late-night news, and the increased complaints recieved from viewers about weather and local news. To support the argument that the station should restore the time devoted to weather and local news, I would carefully analyze the reasons for these factors.
In reguards to the complaints recieved, I would gather specific accounts that address both the issue of weather and local news. Several recorded phone calls, emails, or letters would suffice to show first-hand data that there is concern among some viewers. Next, I would do a thorough study into what percent of complaints are about news and weather, as opposed to other content of the program. If content complaints as well as specific weather and local-news related complaints are up, this would not support my argument.
If historical evidence about viewership and number of written grievences could be gathered, this would be even better. The station could look at the specific complaints, and number of comments from the previous year and compare them to this year's. Next, I would conduct surveys of viewers to understand the reasons why they watch the late-night news. I would also look at trends and variations among viewers of morning, evening, and late-night news. There is a chance that the demographics of individuals watching at these various times are completely different. A broad large-scale survey could be conducted to determine viewer interests. If other stations have taken such measures, perhaps this station could get a copy of results, to look at larger trends in the country. Before we assume that bringing back more local news and weather will increase our viewership, we need to understand why those individuals are not happy right now.
In terms of a stations success, funding from advertisers is very important. A station can run if they lack the audience, but have a financial backing; not the other way around. I would ask the advertisers who have dropped their contracts with the station why they did so. If the reasoning was because the receptionist was rude to them last time they called the station, then we could address that problem instead of rearranging our programing. We could also analize what kinds of local advertisers are leaving. It could be that they have found more of an audience for their product advertising on another time-slot, or more specific special-interest cable channel that speaks more to their market. It would also be benificial to speak with the advertisers as their marketing people may have better insight into the viewership of the late-night news than the station has. The previously mentioned viewer survey could have already been done by the local business advertisers, and this could help the station realign itself with the market. Though it might be difficult to coordinate, it would definately be adventageous to contact other local station to inquire about their contract status with the local bussinesses. A general lackluster response from community business could be a result of a larger-scale economic downturn, rather than the change in programing of one station. If the station wants the support back from local bussiness advertisers, it can't just make assumptions about what is driving contracts with television stations.
Lastly, if all evidence seemed to suggest that the decreased covereage of local news and weather was the reason for increased complaints from viewers and dropped contracts of local business advertisers, then there could be a test piolet week or month of heavier covereage of weather and local news during the late-night broadcasting. If complaints are still pouring in, it might be time to fire the news anchor- or at least to thouroughly analize the possible consequense of and reasons for doing so.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-06 | mhayat29 | 55 | view |
| 2019-09-04 | benson zhang | 55 | view |
| 2019-08-05 | sea0215 | 77 | view |
| 2019-06-26 | madiha3 | 89 | view |
| 2019-06-22 | Mrunal47286 | 67 | view |
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Comments
Essay evaluation report
Sentence: As the business manager of the television station, I would be concerened with two things; the fact that there are fewer advertisers during the late-night news, and the increased complaints recieved from viewers about weather and local news.
Error: recieved Suggestion: received
Error: concerened Suggestion: concerned
Sentence: In reguards to the complaints recieved, I would gather specific accounts that address both the issue of weather and local news.
Error: reguards Suggestion: regards
Error: recieved Suggestion: received
Sentence: If historical evidence about viewership and number of written grievences could be gathered, this would be even better.
Error: grievences Suggestion: grievances
Sentence: We could also analize what kinds of local advertisers are leaving.
Error: analize Suggestion: No alternate word
Sentence: It would also be benificial to speak with the advertisers as their marketing people may have better insight into the viewership of the late-night news than the station has.
Error: benificial Suggestion: beneficial
Sentence: Though it might be difficult to coordinate, it would definately be adventageous to contact other local station to inquire about their contract status with the local bussinesses.
Error: bussinesses Suggestion: businesses
Error: definately Suggestion: definitely
Error: adventageous Suggestion: advantageous
Sentence: If the station wants the support back from local bussiness advertisers, it can't just make assumptions about what is driving contracts with television stations.
Error: bussiness Suggestion: business
Sentence: Lastly, if all evidence seemed to suggest that the decreased covereage of local news and weather was the reason for increased complaints from viewers and dropped contracts of local business advertisers, then there could be a test piolet week or month of heavier covereage of weather and local news during the late-night broadcasting.
Error: piolet Suggestion: ?
Error: covereage Suggestion: coverage
Sentence: If complaints are still pouring in, it might be time to fire the news anchor- or at least to thouroughly analize the possible consequense of and reasons for doing so.
Error: consequense Suggestion: consequence
Error: analize Suggestion: No alternate word
Error: thouroughly Suggestion: thoroughly
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flaws:
the essay is not in a correct GRE style. don't need a lot of contents.
the correct format is:
first, paraphrase the prompts, then argue accordingly. like:
condition 1:
Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. //we may argue like:
1. maybe there are less complaints after the alterment in the news.
2. what are the contents of the complaints.
condition 2:
In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. //maybe there are other reasons that motivate local businesses to cancel their contracts...
conclusion:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level. //here we need to argue why 'restore the time devoted to weather and local news to its former level' is not the ideal or only option.
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read a sample:
https://www.testbig.com/gmatgre-essays/following-memorandum-business-ma…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 16 2
No. of Sentences: 26 15
No. of Words: 633 350
No. of Characters: 3210 1500
No. of Different Words: 283 200
Fourth Root of Number of Words: 5.016 4.7
Average Word Length: 5.071 4.6
Word Length SD: 2.679 2.4
No. of Words greater than 5 chars: 235 100
No. of Words greater than 6 chars: 196 80
No. of Words greater than 7 chars: 114 40
No. of Words greater than 8 chars: 79 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.346 21.0
Sentence Length SD: 9.085 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.313 0.35
Sentence-Para Coherence: 0.487 0.50
Sentence-Sentence Coherence: 0.118 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 236, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...m the previous year and compare them to this years. Next, I would conduct surveys of...
^^^^
Line 4, column 15, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...are not happy right now. In terms of a stations success, funding from advertisers is ve...
^^^^^^^^
Line 4, column 1453, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...ck from local bussiness advertisers, it cant just make assumptions about what is dri...
^^^^
Line 4, column 1453, Rule ID: IT_VBZ[1]
Message: Did you mean 'cants'?
Suggestion: cants
...ck from local bussiness advertisers, it cant just make assumptions about what is dri...
^^^^
Transition Words or Phrases used:
also, but, first, if, lastly, look, may, so, still, then, well, at least, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 30.0 12.9520958084 232% => Less auxiliary verb wanted.
Conjunction : 22.0 11.1786427146 197% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 51.0 28.8173652695 177% => Less pronouns wanted
Preposition: 79.0 55.5748502994 142% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 3275.0 2260.96107784 145% => OK
No of words: 633.0 441.139720559 143% => Less content wanted.
Chars per words: 5.17377567141 5.12650576532 101% => OK
Fourth root words length: 5.01592376844 4.56307096286 110% => OK
Word Length SD: 2.74975288612 2.78398813304 99% => OK
Unique words: 290.0 204.123752495 142% => OK
Unique words percentage: 0.458135860979 0.468620217663 98% => OK
syllable_count: 973.8 705.55239521 138% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 16.0 4.96107784431 323% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 11.0 2.70958083832 406% => Less adverbial clause wanted.
Conjunction: 7.0 1.67365269461 418% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 27.0 19.7664670659 137% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 53.7367714286 57.8364921388 93% => OK
Chars per sentence: 121.296296296 119.503703932 102% => OK
Words per sentence: 23.4444444444 23.324526521 101% => OK
Discourse Markers: 3.11111111111 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.316037200658 0.218282227539 145% => OK
Sentence topic coherence: 0.0949212202455 0.0743258471296 128% => OK
Sentence topic coherence SD: 0.0777233180122 0.0701772020484 111% => OK
Paragraph topic coherence: 0.228022878466 0.128457276422 178% => OK
Paragraph topic coherence SD: 0.0914267814514 0.0628817314937 145% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.37 8.32208582834 101% => OK
difficult_words: 144.0 98.500998004 146% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.