In the memorandum a television station's business manager asks the late-night news program to restore the time devoted to weather and local news. The manager stated that since the late-night news had spend less time on weather and local news, local business has canceled their advertising contracts. He believes that by restoring the time spend on these subjects, the late-night news program can attract more viewers ans stop losing advertising revenues. Although his argument may seem logical, by closer examinaiton we can see that the argument failed to provide some critical evidences.
First, the manager says that most of the complaints from viewers were about the coverage of weather and local news. The manager, however, didn't state clearly what the complaint was. It could be possible that the complaint was that the coverage of these subjects were too much and veiwers wish to increase the coverage of national news even more. Even if the complaining viewers wish to increase the coverage of these fields, it still does not provide evidence that spending less time on weather and local news will lose customers or not.
Second, no evidence were provided to show that the loss of advertising contracts are related to their late-night news lack of devotion on weather and local news. It could be that more and more people are advertising through the internet and doesn't use television advertising anymore. In which case a change in focus of the news program will not affect the advertising revenues. The manager should compare their situation with other late-night news which devote more on weather and local news to support his point.
Finally, the manager didn't say anything about the change in the amount of viewers. He assumes that the viewers are decreasing with current policy but fails to provide any relative information. The amount of viewers could increase while advertising companies still choose other methods for advertising. The manager should provide sufficient data that the amount of viewers are decreasing. He should also show that by restoring the time devoted to weather and local news would actually help attract more customers.
To sum up, although the manager believes that the loss in revenue from the late-night news is because of the neglecting of weather and local news, certain evidence must be provided to justify his claim. The questions provided above must be answered with convincing evidence. Until then, we can say that the managers argument has certain flaws and therefore invalid.
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Essay evaluation report
Sentence: Although his argument may seem logical, by closer examinaiton we can see that the argument failed to provide some critical evidences.
Error: examinaiton Suggestion: examination
Sentence: It could be possible that the complaint was that the coverage of these subjects were too much and veiwers wish to increase the coverage of national news even more.
Error: veiwers Suggestion: viewers
---------------
argument 1 -- OK
argument 2 -- OK
argument 3 -- not exactly. Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs.
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 2 2
No. of Sentences: 20 15
No. of Words: 412 350
No. of Characters: 2079 1500
No. of Different Words: 178 200
Fourth Root of Number of Words: 4.505 4.7
Average Word Length: 5.046 4.6
Word Length SD: 2.487 2.4
No. of Words greater than 5 chars: 152 100
No. of Words greater than 6 chars: 133 80
No. of Words greater than 7 chars: 79 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.6 21.0
Sentence Length SD: 6.659 7.5
Use of Discourse Markers (%): 0.55 0.12
Sentence-Text Coherence: 0.375 0.35
Sentence-Para Coherence: 0.589 0.50
Sentence-Sentence Coherence: 0.191 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the memorandum a television stations ...
^^^^
Line 1, column 204, Rule ID: HAD_VBP[1]
Message: Possible agreement error -- use past participle here: 'spent'.
Suggestion: spent
...ated that since the late-night news had spend less time on weather and local news, lo...
^^^^^
Line 1, column 204, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'spent'.
Suggestion: spent
...ated that since the late-night news had spend less time on weather and local news, lo...
^^^^^
Line 1, column 413, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...ate-night news program can attract more viewers ans stop losing advertising revenues. A...
^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... to provide some critical evidences. First, the manager says that most of the...
^^^^
Line 3, column 143, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...r and local news. The manager, however, didnt state clearly what the complaint was. I...
^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...cal news will lose customers or not. Second, no evidence were provided to sho...
^^^^
Line 5, column 246, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...re advertising through the internet and doesnt use television advertising anymore. In ...
^^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...and local news to support his point. Finally, the manager didnt say anything ...
^^^
Line 7, column 25, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...t his point. Finally, the manager didnt say anything about the change in the am...
^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ctually help attract more customers. To sum up, although the manager believes...
^^^^
Line 9, column 312, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...idence. Until then, we can say that the managers argument has certain flaws and therefor...
^^^^^^^^
Transition Words or Phrases used:
actually, also, but, finally, first, however, if, may, second, so, still, then, therefore, while, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2126.0 2260.96107784 94% => OK
No of words: 409.0 441.139720559 93% => More content wanted.
Chars per words: 5.19804400978 5.12650576532 101% => OK
Fourth root words length: 4.49708221141 4.56307096286 99% => OK
Word Length SD: 2.52162768418 2.78398813304 91% => OK
Unique words: 184.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.449877750611 0.468620217663 96% => OK
syllable_count: 654.3 705.55239521 93% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 37.4506007962 57.8364921388 65% => OK
Chars per sentence: 106.3 119.503703932 89% => OK
Words per sentence: 20.45 23.324526521 88% => OK
Discourse Markers: 5.35 5.70786347227 94% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.427621417482 0.218282227539 196% => OK
Sentence topic coherence: 0.146111521756 0.0743258471296 197% => OK
Sentence topic coherence SD: 0.149519274926 0.0701772020484 213% => The coherence between sentences is low.
Paragraph topic coherence: 0.249819432319 0.128457276422 194% => OK
Paragraph topic coherence SD: 0.108937645429 0.0628817314937 173% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.88 12.5979740519 102% => OK
dale_chall_readability_score: 7.83 8.32208582834 94% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.