The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The situation here is clearly a television station that attempting to stop audience from leaking out of their late-night news show. The letters from viewers just do not contain enough data to take a mangerial decision upon the letters alone.
First, the outside factor - the external factor should be taken under consideration, there might be facotrs that do not apear in the letters from the watchers. A new competitor channel might just rolled in and changed the expectations of the audience. Also, the economic situation of the area might have worsend give advertisers less profit for any advertisment, and people from the area less available cash to spend on any product they see.
Duration versus quality - it is required to see the letters content. The letters body of complaints about the the weather section of the program, and see if they are complaining about the quality of the data or about the duration of the sections.
Addionaly, the TV station should look closely on the letters about news section and see if the problem there is about how national television presents local issue or the problem is in the volume or lack of about local news topics.
An example that should support the managment decision, would be that the outside factors have not changed; and the only factor that seem to be influencing the TV show performance in the rating charts is it's content changes made by mangment.
To conclude, the letters from audience are important feedback tool for the show stuff and for the television station managment. However, the letters are not sufficient data to take a managrial decision about the content and the time framing of the show by itself. Thus, the data from the letters should be examined carefuly as well as external factors, which could influence the advertisments performance on the late-night show as well.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-09-06 | mhayat29 | 55 | view |
| 2019-09-04 | benson zhang | 55 | view |
| 2019-08-12 | hrutvik246 | 73 | view |
| 2019-08-10 | sfried1212 | 89 | view |
| 2019-08-05 | sea0215 | 77 | view |
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Grammar and spelling errors:
Line 5, column 107, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...t. The letters body of complaints about the the weather section of the program, and see...
^^^^^^^
Line 5, column 107, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...t. The letters body of complaints about the the weather section of the program, and see...
^^^^^^^
Line 11, column 137, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e television station managment. However, the letters are not sufficient data to t...
^^
Discourse Markers used:
['also', 'first', 'however', 'if', 'look', 'so', 'thus', 'well', 'as well as']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.280597014925 0.25644967241 109% => OK
Verbs: 0.134328358209 0.15541462614 86% => OK
Adjectives: 0.0537313432836 0.0836205057962 64% => OK
Adverbs: 0.0626865671642 0.0520304965353 120% => OK
Pronouns: 0.0179104477612 0.0272364105082 66% => OK
Prepositions: 0.128358208955 0.125424944231 102% => OK
Participles: 0.0358208955224 0.0416121511921 86% => OK
Conjunctions: 2.62918713158 2.79052419416 94% => OK
Infinitives: 0.0208955223881 0.026700313972 78% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.149253731343 0.113004496875 132% => OK
Modal_auxiliary: 0.0268656716418 0.0255425247493 105% => OK
WH_determiners: 0.0119402985075 0.0127820249294 93% => OK
Vocabulary words and sentences:
No of characters: 1859.0 2731.13054187 68% => OK
No of words: 311.0 446.07635468 70% => More content wanted.
Chars per words: 5.97749196141 6.12365571057 98% => OK
Fourth root words length: 4.19942759058 4.57801047555 92% => OK
words length more than 5 chars: 0.35691318328 0.378187486979 94% => OK
words length more than 6 chars: 0.302250803859 0.287650121315 105% => OK
words length more than 7 chars: 0.173633440514 0.208842608468 83% => OK
words length more than 8 chars: 0.109324758842 0.135150697306 81% => OK
Word Length SD: 2.62918713158 2.79052419416 94% => OK
Unique words: 153.0 207.018472906 74% => More unique words wanted.
Unique words percentage: 0.491961414791 0.469332199767 105% => OK
Word variations: 49.2580880273 52.1807786196 94% => OK
How many sentences: 12.0 20.039408867 60% => OK
Sentence length: 25.9166666667 23.2022227129 112% => OK
Sentence length SD: 50.2137099473 57.7814097925 87% => OK
Chars per sentence: 154.916666667 141.986410481 109% => OK
Words per sentence: 25.9166666667 23.2022227129 112% => OK
Discourse Markers: 0.75 0.724660767414 103% => OK
Paragraphs: 6.0 5.14285714286 117% => OK
Language errors: 3.0 3.58251231527 84% => OK
Readability: 56.1417470525 51.9672348444 108% => OK
Elegance: 2.06944444444 1.8405768891 112% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.468291176659 0.441005458295 106% => OK
Sentence sentence coherence: 0.176745635289 0.135418324435 131% => OK
Sentence sentence coherence SD: 0.0947167716608 0.0829849096947 114% => OK
Sentence paragraph coherence: 0.74990469237 0.58762219726 128% => OK
Sentence paragraph coherence SD: 0.148139574089 0.147661913831 100% => OK
Sentence topic coherence: 0.24460529562 0.193483328276 126% => OK
Sentence topic coherence SD: 0.0625521191634 0.0970749176394 64% => OK
Paragraph paragraph coherence: 0.407990054278 0.42659136922 96% => OK
Paragraph paragraph coherence SD: 0.0943178937749 0.0774707102158 122% => OK
Paragraph topic coherence: 0.312833390047 0.312017818177 100% => OK
Paragraph topic coherence SD: 0.0427504196211 0.0698173142475 61% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 5.0 8.33743842365 60% => OK
Sentences with negative sentiment : 3.0 6.87684729064 44% => OK
Sentences with neutral sentiment: 4.0 4.82512315271 83% => OK
Positive topic words: 4.0 6.46551724138 62% => OK
Negative topic words: 3.0 5.36822660099 56% => OK
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 9.0 14.657635468 61% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.