The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument
The argument, given states that to keep a good viwers count and to maintain the revenues by advertising contracts by local business, the news channel should include weather and local news. several assumptions are made which can be supported by providing evidences to make them valid.
The complaints that are made by viewers that, weather and local news aren't included are assumed to be the viewers of the late-night news. The complaints, can be for the channel as a whole, there is no evidence that the viewers are complaining for the late-night news itself and not for the other news telecasts throughout the day. if the news-channel can provide evidence as a survey of the viewers who follow the late-night news can serve as an evidence to support their claim that complaints are for the late-night news. also, there is no evidence regarding the inclusion of weather and local news in the news telecasted other time different than the late-night news. if the viwers complaint is for not including weather and local news in any of the channel's news telecats then ít will most weaken the argument.
The argument also assumes that including weather and local news will provide more revenue through advertisements. In reality the advertisement contracts are dependent on the number of viewers to a channel and the number of times the advertisement is repeated in a particular time frame. there is no mention of the advertisements being telecasted during the late-night news, pertaining to the local business. Adding the weather and local news will have no effect on the local business offering more advertisemnts to the channel. if there was an evidence that, they will be telecasting the advertisements along with the local news- which will attract local viewers, inturn helping the local busineess through the advertisements will help strengthen the argument.
In conclusion the argument made has assumed several factors at the same time missed on a few evidences which would have strongly supported their claims. By providing the above mentioned evidences and clearing the doubts about the assumptions made will help strenghten the argument.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 9 15
No. of Words: 350 350
No. of Characters: 1769 1500
No. of Different Words: 141 200
Fourth Root of Number of Words: 4.325 4.7
Average Word Length: 5.054 4.6
Word Length SD: 2.814 2.4
No. of Words greater than 5 chars: 122 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 38.889 21.0
Sentence Length SD: 20.984 7.5
Use of Discourse Markers (%): 0.556 0.12
Sentence-Text Coherence: 0.503 0.35
Sentence-Para Coherence: 0.753 0.50
Sentence-Sentence Coherence: 0.237 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 190, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Several
... should include weather and local news. several assumptions are made which can be suppo...
^^^^^^^
Line 3, column 70, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...by viewers that, weather and local news arent included are assumed to be the viewers ...
^^^^^
Line 3, column 332, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ther news telecasts throughout the day. if the news-channel can provide evidence ...
^^
Line 3, column 334, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...er news telecasts throughout the day. if the news-channel can provide evidence as...
^^
Line 3, column 525, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
...complaints are for the late-night news. also, there is no evidence regarding the inc...
^^^^
Line 3, column 646, Rule ID: RATHER_THEN[2]
Message: Did you mean 'different 'from''? 'Different than' is often considered colloquial style.
Suggestion: from
...he news telecasted other time different than the late-night news. if the viwers comp...
^^^^
Line 3, column 672, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ime different than the late-night news. if the viwers complaint is for not includi...
^^
Line 3, column 754, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'channels'' or 'channel's'?
Suggestion: channels'; channel's
...ng weather and local news in any of the channels news telecats then ít will most weaken ...
^^^^^^^^
Line 5, column 288, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...is repeated in a particular time frame. there is no mention of the advertisements bei...
^^^^^
Line 5, column 529, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ring more advertisemnts to the channel. if there was an evidence that, they will b...
^^
Transition Words or Phrases used:
also, if, regarding, so, then, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 12.0 28.8173652695 42% => OK
Preposition: 37.0 55.5748502994 67% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1807.0 2260.96107784 80% => OK
No of words: 349.0 441.139720559 79% => More content wanted.
Chars per words: 5.1776504298 5.12650576532 101% => OK
Fourth root words length: 4.32221490584 4.56307096286 95% => OK
Word Length SD: 2.83924516826 2.78398813304 102% => OK
Unique words: 150.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.429799426934 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 549.9 705.55239521 78% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 37.0279128028 57.8364921388 64% => OK
Chars per sentence: 129.071428571 119.503703932 108% => OK
Words per sentence: 24.9285714286 23.324526521 107% => OK
Discourse Markers: 3.14285714286 5.70786347227 55% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.301809509206 0.218282227539 138% => OK
Sentence topic coherence: 0.142801373988 0.0743258471296 192% => OK
Sentence topic coherence SD: 0.0911098229499 0.0701772020484 130% => OK
Paragraph topic coherence: 0.175484321555 0.128457276422 137% => OK
Paragraph topic coherence SD: 0.106802867557 0.0628817314937 170% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.06 12.5979740519 104% => OK
dale_chall_readability_score: 8.17 8.32208582834 98% => OK
difficult_words: 74.0 98.500998004 75% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.