The following is a recommendation from the Board of Directors of Monarch Books.
"We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers. Space could be made for the café by discontinuing the children's book section, which will probably become less popular given that the most recent national census indicated a significant decline in the percentage of the population under age ten. Opening a café will allow Monarch to attract more customers and better compete with Regal Books, which recently opened its own café."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The recommendation from the Board of Directors of Monarch Books, that by opening a café within the bookstore, more customers would be attracted to it and would be able to compete with Regal Books who have opened a café in their bookstore seems convincing at first however there are many questions that need to be answered to have the predicted result.
Monarch Books have been in business at the same location for twenty years and are known for their wide selection of books. In the argument it states that the children’s book section would be discontinued and that space would be used for the café but it is possible that even though that national census indicated a significant decline in the percentage of population under ten, the children under in that region may not have decreased. Monarch Books need to find out if the percentage of children in that city has decreased or not. Many customers may be coming to the book store for their children and if they discontinue the children’s section, it is possible that those customers may stop coming. Before they can decide to discontinue the children’s book section they need to know how many children visit the book store and how many children’s books are sold.
The argument states that by opening a café inside the bookstore that Monarch books want to attract more customers however it may be that people are not interested in the café and come there only for the books. The store has been in business for twenty years so many of the customers may be regular customers and would not like that change in the book store as they have been coming to the store for years. There may be a good café nearby so people may not want to try the new café at the book store. So by adding the café they might not increase their sales and might earn less profit.
Argument states that Regal Books opened a café but it does not say how much Regal Books’ profit increased after opening the café. Even if the Regal Books increased their profit, Regal Books may be in a different locality where there is not a good café which would be why people would be more attracted to the café. Also they need to see if the sales of Regal Books increased after opening the café before deciding to open a café. Also a question that needs to be answered is whether Regal Books has a children’s book section or not. If Regal Books does have a children’s book section, it may be possible that Monarch Books might lose customers to Regal Books.
The author's argument that by opening a cafe within bookstore, more customers will be attracted and Monarch Books can better compete with Regal Books who have opened a cafe recently, may be correct. However, in making his recommendation the author has made many assumptions. In the absence of any supporting evidences to the assumptions pointed out, the recommendation is not likely to have the predicted results.
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Grammar and spelling errors:
Line 7, column 321, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...le would be more attracted to the café. Also they need to see if the sales of Regal ...
^^^^
Line 7, column 436, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...he café before deciding to open a café. Also a question that needs to be answered is...
^^^^
Line 9, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...t lose customers to Regal Books. The authors argument that by opening a cafe within ...
^^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 27.0 12.9520958084 208% => Less auxiliary verb wanted.
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 21.0 13.6137724551 154% => OK
Pronoun: 37.0 28.8173652695 128% => OK
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2430.0 2260.96107784 107% => OK
No of words: 510.0 441.139720559 116% => OK
Chars per words: 4.76470588235 5.12650576532 93% => OK
Fourth root words length: 4.75217629947 4.56307096286 104% => OK
Word Length SD: 2.6459954291 2.78398813304 95% => OK
Unique words: 176.0 204.123752495 86% => OK
Unique words percentage: 0.345098039216 0.468620217663 74% => More unique words wanted or less content wanted.
syllable_count: 742.5 705.55239521 105% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 28.0 22.8473053892 123% => OK
Sentence length SD: 73.6198946542 57.8364921388 127% => OK
Chars per sentence: 135.0 119.503703932 113% => OK
Words per sentence: 28.3333333333 23.324526521 121% => OK
Discourse Markers: 2.11111111111 5.70786347227 37% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.339510495972 0.218282227539 156% => OK
Sentence topic coherence: 0.139603305539 0.0743258471296 188% => OK
Sentence topic coherence SD: 0.0898346703323 0.0701772020484 128% => OK
Paragraph topic coherence: 0.227803321025 0.128457276422 177% => OK
Paragraph topic coherence SD: 0.041325917885 0.0628817314937 66% => OK
Essay readability:
automated_readability_index: 15.2 14.3799401198 106% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 10.62 12.5979740519 84% => OK
dale_chall_readability_score: 7.07 8.32208582834 85% => OK
difficult_words: 66.0 98.500998004 67% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.