"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The presented argument suffers from multiple deficacies while justifying allocating more budget for advertizing is the solution for reincreasing the veiwers.
First of all, it is mentioned that the number of veiwers decreased during the past year and the reason is identified as lack of advertising. This is while there may be other reasons for the reduction in audience such as economic conditions or maybe a natial issue such as war or disaster.. Clearly the author needs to investigte the reason for the reported reduction more ellabortely.
Furthermore, it is stated that positive critics were more than previouse years. A missing point here is that in the era of intertainment, most of the time there is little accordance between the opinions of critics and ordinary people desire. Thus it seems to be irrelevent to consider the critics positive reviews. Even if we admit that the reviews are relevent to the veiwers desire, as the increas of positive reviews took place at the same year, it is not rational to expect its impact on the number of veiwers that year. of course there is a delay and time gap for these reviews to have effects.
Additionally, the argument proposed a greater share of budget as the solution while it may not be effective. For example if the methods of advertizing are not effective, one should think of more effective methods and medias for advertizing not just increasing the costs. More specificly, the company mayspent part of the advertizing budget on downtown billboard rather than newspaper adverti
Comments
Essay evaluation report
Sentence: The presented argument suffers from multiple deficacies while justifying allocating more budget for advertizing is the solution for reincreasing the veiwers.
Error: deficacies Suggestion: delicacies
Error: veiwers Suggestion: viewers
Error: reincreasing Suggestion: No alternate word
Error: advertizing Suggestion: advertising
Sentence: First of all, it is mentioned that the number of veiwers decreased during the past year and the reason is identified as lack of advertising.
Error: veiwers Suggestion: viewers
Sentence: This is while there may be other reasons for the reduction in audience such as economic conditions or maybe a natial issue such as war or disaster..
Error: natial Suggestion: nation
Error: may Suggestion: No alternate word
Error: .. Suggestion: an
Sentence: Clearly the author needs to investigte the reason for the reported reduction more ellabortely.
Error: ellabortely Suggestion: elaborately
Error: investigte Suggestion: investigate
Sentence: Furthermore, it is stated that positive critics were more than previouse years.
Error: previouse Suggestion: previous
Sentence: A missing point here is that in the era of intertainment, most of the time there is little accordance between the opinions of critics and ordinary people desire.
Error: intertainment Suggestion: No alternate word
Sentence: Thus it seems to be irrelevent to consider the critics positive reviews.
Error: irrelevent Suggestion: irrelevant
Sentence: Even if we admit that the reviews are relevent to the veiwers desire, as the increas of positive reviews took place at the same year, it is not rational to expect its impact on the number of veiwers that year. of course there is a delay and time gap for these reviews to have effects.
Error: increas Suggestion: increase
Error: veiwers Suggestion: viewers
Error: relevent Suggestion: relevant
Sentence: Additionally, the argument proposed a greater share of budget as the solution while it may not be effective.
Error: may Suggestion: No alternate word
Sentence: For example if the methods of advertizing are not effective, one should think of more effective methods and medias for advertizing not just increasing the costs.
Error: medias Suggestion: media
Error: advertizing Suggestion: advertising
Sentence: More specificly, the company mayspent part of the advertizing budget on downtown billboard rather than newspaper adverti
Error: adverti Suggestion: advert
Error: mayspent Suggestion: spent
Error: advertizing Suggestion: advertising
Error: specificly Suggestion: specific
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 255 350
No. of Characters: 1260 1500
No. of Different Words: 138 200
Fourth Root of Number of Words: 3.996 4.7
Average Word Length: 4.941 4.6
Word Length SD: 2.724 2.4
No. of Words greater than 5 chars: 96 100
No. of Words greater than 6 chars: 75 80
No. of Words greater than 7 chars: 51 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.182 21.0
Sentence Length SD: 11.543 7.5
Use of Discourse Markers (%): 0.727 0.12
Sentence-Text Coherence: 0.347 0.35
Sentence-Para Coherence: 0.611 0.50
Sentence-Sentence Coherence: 0.076 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 288, Rule ID: DOUBLE_PUNCTUATION
Message: Two consecutive dots
Suggestion: .
...e a natial issue such as war or disaster.. Clearly the author needs to investigte ...
^^
Line 5, column 243, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... of critics and ordinary people desire. Thus it seems to be irrelevent to consider t...
^^^^
Line 5, column 526, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Of
...act on the number of veiwers that year. of course there is a delay and time gap fo...
^^
Transition Words or Phrases used:
first, furthermore, if, may, so, thus, while, as for, for example, of course, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 3.0 12.9520958084 23% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 14.0 28.8173652695 49% => OK
Preposition: 28.0 55.5748502994 50% => More preposition wanted.
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1300.0 2260.96107784 57% => More number of characters wanted.
No of words: 255.0 441.139720559 58% => More content wanted.
Chars per words: 5.09803921569 5.12650576532 99% => OK
Fourth root words length: 3.99608801488 4.56307096286 88% => OK
Word Length SD: 2.81933239267 2.78398813304 101% => OK
Unique words: 141.0 204.123752495 69% => More unique words wanted.
Unique words percentage: 0.552941176471 0.468620217663 118% => OK
syllable_count: 413.1 705.55239521 59% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 41.0110926729 57.8364921388 71% => OK
Chars per sentence: 108.333333333 119.503703932 91% => OK
Words per sentence: 21.25 23.324526521 91% => OK
Discourse Markers: 8.25 5.70786347227 145% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0513610789399 0.218282227539 24% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0179923240934 0.0743258471296 24% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0236216956246 0.0701772020484 34% => Sentences are similar to each other.
Paragraph topic coherence: 0.032552290387 0.128457276422 25% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0203504741741 0.0628817314937 32% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.3 12.5979740519 98% => OK
dale_chall_readability_score: 8.76 8.32208582834 105% => OK
difficult_words: 66.0 98.500998004 67% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.