"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The argument at hand that the problem is the awareness among people about availability of good movies is rife with holes and few arguments must be inspected closely to jump to a conclusion.
The entire argument is based on the percentage of positive reviews by critics and since it's a percentage value, we don't know how many actual reviews were given. For example, in the previous year, say there were 100 critics out of which 40 gave a 5-star rating to the Super Screen produced movie, while this year there were only 50 critics out of which 25 gave a 5-star rating. According to the marketing department, the percentage of positive reviewers had increased from 40% to 50%, but in reality the number of positive reviewers had decreased from 40 to 25 alongside the number of critics from 100 to 50. Therefore, using percentage as the only metric to point a problem among the movie-goers is not a justifiable reason.
Besides, we are not given any information if there were other movies released at the time of the Super Screen movie. If not better, movies with same quality can be a driving factor to persuade people to choose them over Super Screen movie. People generally chooses movies that are of good quality and if a competiting production company brings something that is new and innovative, people would crowd for those movies. Maybe the people were aware that the movie by Super Screen was good, however they found better movies that matched their interset. Thus a conclusion without researching about the other movies that were released is based on incomplete facts and should be reconsidered.
We are also not sure about how good of a quality the movie is. It is possible that the movie is different from what the production company usually makes, but that doesn't mean that the movie has to be amicable by the audience. There are chances that the department is biased.
In conclusion, the argument provided is incomplete and raises questions based on the memo, including the number of critics that have reviewed and the quality of movie compared to the other competitiors. In my opinion, the Super Screen production company should invest in knowing the limitations in their movie and the research survey before increasing their budget for advertisements.
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Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 386 350
No. of Characters: 1847 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.432 4.7
Average Word Length: 4.785 4.6
Word Length SD: 2.576 2.4
No. of Words greater than 5 chars: 131 100
No. of Words greater than 6 chars: 90 80
No. of Words greater than 7 chars: 61 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.733 21.0
Sentence Length SD: 8.59 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.348 0.35
Sentence-Para Coherence: 0.613 0.50
Sentence-Sentence Coherence: 0.147 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 89, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...f positive reviews by critics and since its a percentage value, we dont know how ma...
^^^
Line 3, column 116, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...cs and since its a percentage value, we dont know how many actual reviews were given...
^^^^
Line 3, column 416, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
.... According to the marketing department, the percentage of positive reviewers had...
^^
Line 5, column 551, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
...ter movies that matched their interset. Thus a conclusion without researching about ...
^^^^
Line 7, column 164, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...duction company usually makes, but that doesnt mean that the movie has to be amicable ...
^^^^^^
Transition Words or Phrases used:
also, besides, but, however, if, may, so, therefore, thus, while, as to, for example, in conclusion, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1894.0 2260.96107784 84% => OK
No of words: 384.0 441.139720559 87% => More content wanted.
Chars per words: 4.93229166667 5.12650576532 96% => OK
Fourth root words length: 4.4267276788 4.56307096286 97% => OK
Word Length SD: 2.63658468023 2.78398813304 95% => OK
Unique words: 188.0 204.123752495 92% => More unique words wanted.
Unique words percentage: 0.489583333333 0.468620217663 104% => OK
syllable_count: 595.8 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 50.8853176816 57.8364921388 88% => OK
Chars per sentence: 126.266666667 119.503703932 106% => OK
Words per sentence: 25.6 23.324526521 110% => OK
Discourse Markers: 7.6 5.70786347227 133% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0455038211233 0.218282227539 21% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0187709942033 0.0743258471296 25% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0376223645001 0.0701772020484 54% => OK
Paragraph topic coherence: 0.0338482989858 0.128457276422 26% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0306114982002 0.0628817314937 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.61 12.5979740519 92% => OK
dale_chall_readability_score: 8.33 8.32208582834 100% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.