"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo from the advertising director of "super screen" movie production company, it is stated by director that super screen should allocate a greater quantity of its budget to reaching the public through advertising in order to ameliorate the marketing issues prevailing in the company. The director has come to this conclusion based on the percentage increase in movie reviews about their specific movies by some reviewers. However, before this recommendation can be properly evaluated three important questions must be answered.
First of all, do the movies chosen by movie reviewers represent an unbaised sample set? In other words, out of all the movies produced by "super screen" movie production company last year, the specific movies chosen by reviewers should not be something that are block busters at the box office but some mediocre ones or at best the average ones. For example, let us assume "super screen" movie production company last year had produced 20 movies, out of which only 5 of them are good ones and it so happened that the movie reviewers reviewed only these 5 movies, thus resulting in 100 percent of positive reviews. Without loss of generality, if we assume that the percentage of movies with positive reviews from movie reviewers the last before year was 50 percent only, then we can see there is a percentage increase of 100 percentage from before last year to last year (increase from 50 percent to 100 percent). if the above scenario is true, then the argument doesn not hold water.
Secondly, does one set of public's opinion matter in increasing the attention of other public towards movies? The director presumes that there is a direct correlation among interests of different people in the society, because of which he thinks that his strategy to increase markenting techniques would work for all sets of prospective viewers in the society. For example, increasing the advertising might attract people who like the protagonist of the movie but may not significantly effect the set of people who do not like actor. Further, let us say the prospective viewers of "super screen" movies are people who like "Action" genre the most and if the company makes all "Comedy" genre in a particular year then advertising the movie may not have a significant positive impact. if any of the above scenarios has merit, then the strategy designed by director may not be considered to have a pragmatic value.
Thirdly, if the company is allocating more money through advertising will it be still able to produce movies of same quality. In other words, the director of the company does not provide a coherent explanation about effect of allocating more resources for advertising. For example, let us say the investors involved in the company do invest a standard budget of 100 million dollars for the movies they are producing every year, and going by director's strategy if the company currently is investing 50 million dollars for advertising and 50 million dollars for remunerations and other logistics, then in future it would have to invest around 70 million dollars for advertising and hence only 30 million dollars for renumerations. this is not such a good idea as top paid actors which attract most of the prospective movie viewers may not be willing to act in their movies and hence this will reduce the quality of movie produced and thus not a viable solution to increase its movies' market value.
In conculsion, the argument, as it stands now, is considerably flawed due to its reliance on several unwarranted assumptions. if the director is able to answer the above three questions and offer more evidence (perhaps in the form of a systematic research study), then it will be possible to fullly evaluate the viability of the proposed recommendation to allocate more budget towards advertising in order to attract more public.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 642 350
No. of Characters: 3157 1500
No. of Different Words: 258 200
Fourth Root of Number of Words: 5.034 4.7
Average Word Length: 4.917 4.6
Word Length SD: 2.68 2.4
No. of Words greater than 5 chars: 239 100
No. of Words greater than 6 chars: 178 80
No. of Words greater than 7 chars: 121 40
No. of Words greater than 8 chars: 71 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 40.125 21.0
Sentence Length SD: 21.062 7.5
Use of Discourse Markers (%): 0.812 0.12
Sentence-Text Coherence: 0.357 0.35
Sentence-Para Coherence: 0.59 0.50
Sentence-Sentence Coherence: 0.179 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 188, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...llocate a greater quantity of its budget to reaching the public through advertisi...
^^
Line 5, column 932, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ncrease from 50 percent to 100 percent. if the above scenario is true, then the ar...
^^
Line 9, column 487, Rule ID: AFFECT_EFFECT[7]
Message: Did you mean 'affect'?
Suggestion: affect
... of the movie but may not significantly effect the set of people who do not like actor...
^^^^^^
Line 9, column 814, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...not have a significant positive impact. if any of the above scenarios has merit, t...
^^
Line 13, column 442, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'directors'' or 'director's'?
Suggestion: directors'; director's
... are producing every year, and going by directors strategy if the company currently is in...
^^^^^^^^^
Line 13, column 730, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...y 30 million dollars for renumerations. this is not such a good idea as top paid act...
^^^^
Line 17, column 127, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...nce on several unwarranted assumptions. if the director is able to answer the abov...
^^
Transition Words or Phrases used:
but, first, hence, however, if, may, second, secondly, so, still, then, third, thirdly, thus, as to, for example, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 92.0 55.5748502994 166% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 3298.0 2260.96107784 146% => OK
No of words: 642.0 441.139720559 146% => Less content wanted.
Chars per words: 5.13707165109 5.12650576532 100% => OK
Fourth root words length: 5.03365860172 4.56307096286 110% => OK
Word Length SD: 2.91232316989 2.78398813304 105% => OK
Unique words: 274.0 204.123752495 134% => OK
Unique words percentage: 0.426791277259 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 1044.9 705.55239521 148% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 9.0 4.22255489022 213% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 33.0 22.8473053892 144% => The Avg. Sentence Length is relatively long.
Sentence length SD: 100.392388053 57.8364921388 174% => OK
Chars per sentence: 173.578947368 119.503703932 145% => OK
Words per sentence: 33.7894736842 23.324526521 145% => OK
Discourse Markers: 7.47368421053 5.70786347227 131% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.242511896946 0.218282227539 111% => OK
Sentence topic coherence: 0.0772096471428 0.0743258471296 104% => OK
Sentence topic coherence SD: 0.0745015896902 0.0701772020484 106% => OK
Paragraph topic coherence: 0.14121363203 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0854956096778 0.0628817314937 136% => OK
Essay readability:
automated_readability_index: 19.7 14.3799401198 137% => OK
flesch_reading_ease: 37.98 48.3550499002 79% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 16.2 12.197005988 133% => OK
coleman_liau_index: 13.12 12.5979740519 104% => OK
dale_chall_readability_score: 8.54 8.32208582834 103% => OK
difficult_words: 133.0 98.500998004 135% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 15.2 11.1389221557 136% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.