The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The recommendation is a memo from the advertising director of the Super Screen Movie Production Company.In his memo he correlates the decease in movie watchers with the advertisement.At the first glance of the memo, one would agree that the recommendation is valid.But the director would need to answer some of he questions posed.
Firstly, he started with a report from their marketing department as an evidence to claim that the count of people of decreased during the past year compared to others. But, the director did not mention any other details such as the strength participated in the sport.He neither mentioned the country where there is major decrease.He did not mention the count of movies or the reviews of the past year movies with the earlier year.is the movies really appreciable compared to the former movies?
Secondly, he mentioned that the positive reviews of the Super Screen movies has increased during the past year.But there is a possibility that the movie writers are reviewing every movie positively.There may be possibility that the other movie productions reviews are good compared to this.In addition to that he did not compare his movie with the other movies.It might be the case that the this production improved their movies but less interesting than the other movies.
Thirdly, he mentioned that people lack the awareness of good movies.There may be a possibility that the preferences of the people does not fit with the movie.He never mentioned that the production movies are watched by large in number.This might be the case that the people are fascinated by other movies or other entertainment.Further more ,he did not provide any evidence or any report about the peoples interest.There is no guarantee that the people are interested or turn up with the advertisements.
In order to agree with the recommendation, he must survey on peoples interest.Whether there are aware of the good quality films?Is there any necessity of advertisements? Do they rely on movie writers reviews are not?Considering all these aspects, he must decide whether to allocate the budgetary amount to the advertisements.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 8 15
No. of Words: 361 350
No. of Characters: 1753 1500
No. of Different Words: 159 200
Fourth Root of Number of Words: 4.359 4.7
Average Word Length: 4.856 4.6
Word Length SD: 2.735 2.4
No. of Words greater than 5 chars: 116 100
No. of Words greater than 6 chars: 85 80
No. of Words greater than 7 chars: 57 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 45.125 21.0
Sentence Length SD: 27.452 7.5
Use of Discourse Markers (%): 0.625 0.12
Sentence-Text Coherence: 0.44 0.35
Sentence-Para Coherence: 0.754 0.50
Sentence-Sentence Coherence: 0.303 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 105, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: In
...e Super Screen Movie Production Company.In his memo he correlates the decease in m...
^^
Line 1, column 184, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: At
...n movie watchers with the advertisement.At the first glance of the memo, one would...
^^
Line 1, column 266, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: But
... agree that the recommendation is valid.But the director would need to answer some ...
^^^
Line 5, column 34, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
.... Firstly, he started with a report from their marketing department as an ev...
^^
Line 5, column 270, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: He
... the strength participated in the sport.He neither mentioned the country where the...
^^
Line 5, column 333, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: He
...e country where there is major decrease.He did not mention the count of movies or ...
^^
Line 9, column 112, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: But
...vies has increased during the past year.But there is a possibility that the movie w...
^^^
Line 9, column 199, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...rs are reviewing every movie positively.There may be possibility that the other movie...
^^^^^
Line 9, column 291, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: In
...tions reviews are good compared to this.In addition to that he did not compare his...
^^
Line 9, column 362, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: It
...compare his movie with the other movies.It might be the case that the this product...
^^
Line 9, column 388, Rule ID: DT_DT[2]
Message: Maybe you need to remove the second determiner so that only 'the' or 'this' is left.
Suggestion: the; this
... other movies.It might be the case that the this production improved their movies but le...
^^^^^^^^
Line 13, column 69, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...eople lack the awareness of good movies.There may be a possibility that the preferenc...
^^^^^
Line 13, column 159, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: He
... the people does not fit with the movie.He never mentioned that the production mov...
^^
Line 13, column 220, Rule ID: ADJECTIVE_IN_ATTRIBUTE[1]
Message: A more concise phrase may lose no meaning and sound more powerful.
Suggestion: large
...at the production movies are watched by large in number.This might be the case that the people ...
^^^^^^^^^^^^^^^
Line 13, column 236, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
...n movies are watched by large in number.This might be the case that the people are f...
^^^^
Line 13, column 329, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Further
... by other movies or other entertainment.Further more ,he did not provide any evidence o...
^^^^^^^
Line 13, column 341, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...vies or other entertainment.Further more ,he did not provide any evidence or any r...
^^
Line 13, column 416, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: There
...r any report about the peoples interest.There is no guarantee that the people are int...
^^^^^
Line 17, column 79, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Whether
...ion, he must survey on peoples interest.Whether there are aware of the good quality fil...
^^^^^^^
Line 17, column 129, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Is
...ere are aware of the good quality films?Is there any necessity of advertisements? ...
^^
Line 17, column 217, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Considering
...y rely on movie writers reviews are not?Considering all these aspects, he must decide wheth...
^^^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, may, really, second, secondly, so, third, thirdly, in addition, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1809.0 2260.96107784 80% => OK
No of words: 344.0 441.139720559 78% => More content wanted.
Chars per words: 5.25872093023 5.12650576532 103% => OK
Fourth root words length: 4.30665032142 4.56307096286 94% => OK
Word Length SD: 3.18732866537 2.78398813304 114% => OK
Unique words: 159.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.462209302326 0.468620217663 99% => OK
syllable_count: 567.9 705.55239521 80% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 2.0 8.76447105788 23% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 7.0 19.7664670659 35% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 49.0 22.8473053892 214% => The Avg. Sentence Length is relatively long.
Sentence length SD: 135.007633949 57.8364921388 233% => The lengths of sentences changed so frequently.
Chars per sentence: 258.428571429 119.503703932 216% => Less chars_per_sentence wanted.
Words per sentence: 49.1428571429 23.324526521 211% => Less words per sentence wanted.
Discourse Markers: 13.1428571429 5.70786347227 230% => Less transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 21.0 5.25449101796 400% => Less language errors wanted.
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.288785025707 0.218282227539 132% => OK
Sentence topic coherence: 0.139697471534 0.0743258471296 188% => OK
Sentence topic coherence SD: 0.0799702326661 0.0701772020484 114% => OK
Paragraph topic coherence: 0.168282801469 0.128457276422 131% => OK
Paragraph topic coherence SD: 0.0798436864384 0.0628817314937 127% => OK
Essay readability:
automated_readability_index: 27.9 14.3799401198 194% => OK
flesch_reading_ease: 13.28 48.3550499002 27% => Flesch_reading_ease is low.
smog_index: 13.0 7.1628742515 181% => OK
flesch_kincaid_grade: 23.6 12.197005988 193% => OK
coleman_liau_index: 14.12 12.5979740519 112% => OK
dale_chall_readability_score: 9.6 8.32208582834 115% => OK
difficult_words: 77.0 98.500998004 78% => More difficult words wanted.
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 21.6 11.1389221557 194% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.