The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author of this passage recommends that the Super screan movie production company should allocate more money to advertisement to reach the public. The auther gives this recommendation becasue he or she thinks that the reason the few people attended the Super Screan-produced movies is becasue of their lack of knowledge about the good reviews of the movies and the quality of them. However, this implication might be true but a several questions should be answered about the information given before the Super Screan company devotes more of its budget to advertisement.
Author indicates that based on a report from the marketing department, fewer people attended Super Screen-produced movies than in any other year. A question arise here that how many movies the company produced during the past year comparing to other years. If we were to learn that the company produced less movies in the past year it is reasonable that less people went to watch the movies and it cannot be relavent to the fact that they were unaware about the quality of the movies.
While holding the the assumption that fewer people watched the Super Screen movies in the past year, author asserts that the percentage of the positive reviews by movie reviewers about specific movies of the company increased as well, at this time. Here there is no report about the critics of the movies of the earlier years to be able to compare them logically. To evaluate this argument, we need to know that this percentage increased is about how many movies. There might very good reviews only about a couple of specific movies, becasue those few movies were more successfull from the reviewers point of view comparing to the movies in the other years. If this is true, it is still understandable that there has been few good movies but not plenty, so less people attended to watch the movies.
Building upon the fact that people are not aware of the content of positive reviews, author assumes that these information is not reaching to the people, thus the company needs to invest more in the advertisement. The very first question to ask here is that, is there any statistical report or the results of a survey availabe to prove this argument. People might be still have the same awareness about the reviews, but simply becasue the other reason explained above, fewer of them watched Super Screen's movies.
In general, author of this argument, should consider and answer all the questions provided above to reach a convincing reason for the Super Screen company to allocates more of its budget to advertisement.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-01-06 | Sumaiya Mila | 50 | view |
| 2020-01-06 | Shams Tarek | 46 | view |
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| 2019-12-26 | Yongrok_Jeong | 49 | view |
| 2019-12-10 | Opak Pulu | 16 | view |
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Comments
Essay evaluation report
Sentence: The author of this passage recommends that the Super screan movie production company should allocate more money to advertisement to reach the public.
Error: screan Suggestion: screen
Sentence: The auther gives this recommendation becasue he or she thinks that the reason the few people attended the Super Screan-produced movies is becasue of their lack of knowledge about the good reviews of the movies and the quality of them.
Error: auther Suggestion: author
Error: becasue Suggestion: because
Sentence: If we were to learn that the company produced less movies in the past year it is reasonable that less people went to watch the movies and it cannot be relavent to the fact that they were unaware about the quality of the movies.
Error: relavent Suggestion: relent
Sentence: There might very good reviews only about a couple of specific movies, becasue those few movies were more successfull from the reviewers point of view comparing to the movies in the other years.
Error: becasue Suggestion: because
Error: successfull Suggestion: successful
Sentence: The very first question to ask here is that, is there any statistical report or the results of a survey availabe to prove this argument.
Error: availabe Suggestion: available
Sentence: People might be still have the same awareness about the reviews, but simply becasue the other reason explained above, fewer of them watched Super Screen's movies.
Error: becasue Suggestion: because
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 436 350
No. of Characters: 2110 1500
No. of Different Words: 181 200
Fourth Root of Number of Words: 4.57 4.7
Average Word Length: 4.839 4.6
Word Length SD: 2.519 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 94 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.067 21.0
Sentence Length SD: 8.095 7.5
Use of Discourse Markers (%): 0.533 0.12
Sentence-Text Coherence: 0.409 0.35
Sentence-Para Coherence: 0.631 0.50
Sentence-Sentence Coherence: 0.194 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 304, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun movies is countable.
Suggestion: fewer
...were to learn that the company produced less movies in the past year it is reasonabl...
^^^^
Line 5, column 355, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
... in the past year it is reasonable that less people went to watch the movies and it ...
^^^^
Line 9, column 15, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...ality of the movies. While holding the the assumption that fewer people watched th...
^^^^^^^
Line 9, column 15, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...ality of the movies. While holding the the assumption that fewer people watched th...
^^^^^^^
Line 9, column 83, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r people watched the Super Screen movies in the past year, author asserts that th...
^^
Line 9, column 760, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...been few good movies but not plenty, so less people attended to watch the movies. ...
^^^^
Line 13, column 106, Rule ID: THIS_NNS[2]
Message: Did you mean 'this information' or 'these informations'?
Suggestion: this information; these informations
...f positive reviews, author assumes that these information is not reaching to the people, thus the...
^^^^^^^^^^^^^^^^^
Line 17, column 159, Rule ID: TO_NON_BASE[1]
Message: The verb after "to" should be in the base form: 'allocate'.
Suggestion: allocate
... reason for the Super Screen company to allocates more of its budget to advertisement.
^^^^^^^^^
Transition Words or Phrases used:
but, first, however, if, so, still, thus, well, while, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 66.0 55.5748502994 119% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2163.0 2260.96107784 96% => OK
No of words: 436.0 441.139720559 99% => OK
Chars per words: 4.96100917431 5.12650576532 97% => OK
Fourth root words length: 4.56953094068 4.56307096286 100% => OK
Word Length SD: 2.57953506204 2.78398813304 93% => OK
Unique words: 185.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.424311926606 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 676.8 705.55239521 96% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 46.4621231638 57.8364921388 80% => OK
Chars per sentence: 144.2 119.503703932 121% => OK
Words per sentence: 29.0666666667 23.324526521 125% => OK
Discourse Markers: 4.33333333333 5.70786347227 76% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.298808684683 0.218282227539 137% => OK
Sentence topic coherence: 0.121738321306 0.0743258471296 164% => OK
Sentence topic coherence SD: 0.117645337027 0.0701772020484 168% => OK
Paragraph topic coherence: 0.17889925745 0.128457276422 139% => OK
Paragraph topic coherence SD: 0.111717785292 0.0628817314937 178% => OK
Essay readability:
automated_readability_index: 16.5 14.3799401198 115% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 12.08 12.5979740519 96% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.