The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Watching movies can be a great way to pass the time, socialize, and get to know the world around you. However, in recent history there have been many movie theaters as well as rental stores that have had issues with viewership; it seems as if there are less people going out to the movies or renting one nearby. One such entity, the Super Screen Movie Production Company, has seen a decline in attendance of their movies, which they claim in a memo that is a result of lack of public awareness. This memo contains a logical fallacy as it fails soundly connect these two points and ignores the context in which a different variable may be causing the low attendance. The following three questions must be answered in order to determine the true cause of Super Screen Movie Production Company’s issue.
The advent of streaming services have caused many to seek movies online and at home rather than visiting a store or going out to the theater. We have seen this with the once popular movie store “Blockbuster” closing most of its stores nationwide as well as local cinemas seeing fewer attendees. Even if Super Screen Movie Production Company were to devote more of its budget to advertising, the popularity of streaming movies would still have a hold on prospective viewers and they would not actually succeed in drawing in more customers. The company ought to ask themselves is streaming movies popular where this is an issue and how can they make themselves competitive with the rapidly growing popularity of streaming services?
Given the report from the marketing department at Super Screen Movie Production Company, the memo claims they had less attendance but more positive reviews. If there are less people attending their movies and more positive reviews, then that means that more people that like the company’s movies are attending rather than the general public and thus skewing the report. Is this report biased? The report ought to be recreated with a consistent number of participants. Since this report cannot be relied upon, then it is a possibility that movie quality is a significant issue and prospective viewers are aware of the movies, but believe them to not be well produced.
Even if public knowledge about Super Screen Movie Production Company is lacking and quality of their movies is high, there could be other factors that cause this lack of awareness. Are the movie screenings located in an inaccessible part of town where not many visitors can park their vehicles or visit with public transportation? Even if people wanted to go as a result of more advertising, perhaps they may not be able to even get there. In this case, more money would be better spent in accessibility with a parking lot or bus stop. Additionally, are the screenings of the movies at times of the day when the public is usually working, sleeping, or attending local events? Maybe there is a popular local sports team whose games are typically at the same time as the movie screenings. This case also shows that more money spent in advertising would not have much of an effect.
There are different reasons as to why movie viewership has decreased. Given that the report mentioned in the memo is flawed for the reason stated previously, the Super Screen Movie Production Company ought to review the context at which this issue has arisen and reevaluate other options besides advertising. The questions posed ought to be answered in order to gain more insight into the context of potential coexisting problems contributing to their lack of engagement.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 601 350
No. of Characters: 2902 1500
No. of Different Words: 268 200
Fourth Root of Number of Words: 4.951 4.7
Average Word Length: 4.829 4.6
Word Length SD: 2.511 2.4
No. of Words greater than 5 chars: 200 100
No. of Words greater than 6 chars: 134 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 68 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.042 21.0
Sentence Length SD: 8.886 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.291 0.35
Sentence-Para Coherence: 0.494 0.50
Sentence-Sentence Coherence: 0.077 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 254, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...th viewership; it seems as if there are less people going out to the movies or renti...
^^^^
Line 9, column 171, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...but more positive reviews. If there are less people attending their movies and more ...
^^^^
Line 9, column 332, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...;s movies are attending rather than the general public and thus skewing the report. Is this re...
^^^^^^^^^^^^^^
Transition Words or Phrases used:
actually, also, besides, but, however, if, may, so, still, then, thus, well, as to, as a result, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2991.0 2260.96107784 132% => OK
No of words: 601.0 441.139720559 136% => Less content wanted.
Chars per words: 4.97670549085 5.12650576532 97% => OK
Fourth root words length: 4.95129289623 4.56307096286 109% => OK
Word Length SD: 2.7343861195 2.78398813304 98% => OK
Unique words: 270.0 204.123752495 132% => OK
Unique words percentage: 0.44925124792 0.468620217663 96% => OK
syllable_count: 937.8 705.55239521 133% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 54.8191471011 57.8364921388 95% => OK
Chars per sentence: 124.625 119.503703932 104% => OK
Words per sentence: 25.0416666667 23.324526521 107% => OK
Discourse Markers: 4.45833333333 5.70786347227 78% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 15.0 8.20758483034 183% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.283059136734 0.218282227539 130% => OK
Sentence topic coherence: 0.0881263217606 0.0743258471296 119% => OK
Sentence topic coherence SD: 0.0815560512892 0.0701772020484 116% => OK
Paragraph topic coherence: 0.175455124431 0.128457276422 137% => OK
Paragraph topic coherence SD: 0.0600496718628 0.0628817314937 95% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.9 12.5979740519 94% => OK
dale_chall_readability_score: 8.19 8.32208582834 98% => OK
difficult_words: 126.0 98.500998004 128% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.