"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The author recommends Super Screen to allocate a greater share of its budget to reaching the public through advertising. This recommendation is replete with vague suppositions and in order to convince the readers that the recommendation is helpful it should bring more substantial reasons.
The first thing to mention is that the author has used the percentage of positive reviews to reveal that the movies have great quality. This can prove false if we bear in mind that we do not know how many people has written a review or better to say, we do not know what is the fraction of people who has written a review to the number of total people who attended Super Screen produced movies. There may be number of people who did not like the content of movies and did not write a review.
Another point that I would like to make is that, we do not know if the number of total people who attended the movies is the same as last year. There may be fewer people who attend to movies compared to last year, and if it is correct advertisment for the Super Screen company will not be helpful and they should find another way to attract people to attend movies.
Last but not least, the author has not mention that the company should decrease the budget of which section. For example, if it gives smaller share to creating movie, it will hurt the quality of the movie. And even if they reach the public through advertising they will not be able to attract people to attend their movies. So even if all the previously mentioned issues is resolved the company should be carefull not to hurt the quality by decreasing the budget of creating movies.
- Do you agree or disagree with the following statement?When classmates or colleagues communicate about a project in person instead of by e-mail, they will produce better work for the project.Use specific reasons and examples to support your answer. 73
- The best way for society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition. 50
- "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies 43
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 295 350
No. of Characters: 1319 1500
No. of Different Words: 132 200
Fourth Root of Number of Words: 4.144 4.7
Average Word Length: 4.471 4.6
Word Length SD: 2.336 2.4
No. of Words greater than 5 chars: 97 100
No. of Words greater than 6 chars: 54 80
No. of Words greater than 7 chars: 26 40
No. of Words greater than 8 chars: 12 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.818 21.0
Sentence Length SD: 10.044 7.5
Use of Discourse Markers (%): 0.818 0.12
Sentence-Text Coherence: 0.388 0.35
Sentence-Para Coherence: 0.633 0.50
Sentence-Sentence Coherence: 0.126 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 7, column 40, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'mentioned'.
Suggestion: mentioned
... Last but not least, the author has not mention that the company should decrease the bu...
^^^^^^^
Line 7, column 325, Rule ID: SENTENCE_FRAGMENT[5]
Message: “So even if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... attract people to attend their movies. So even if all the previously mentioned issues is resolved the company should be carefull not to hurt the quality by decreasing the budget of creating movies.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
but, first, if, may, so, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1345.0 2260.96107784 59% => More number of characters wanted.
No of words: 295.0 441.139720559 67% => More content wanted.
Chars per words: 4.5593220339 5.12650576532 89% => OK
Fourth root words length: 4.14434120667 4.56307096286 91% => OK
Word Length SD: 2.38036109264 2.78398813304 86% => OK
Unique words: 134.0 204.123752495 66% => More unique words wanted.
Unique words percentage: 0.454237288136 0.468620217663 97% => OK
syllable_count: 409.5 705.55239521 58% => syllable counts are too short.
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 49.4241216579 57.8364921388 85% => OK
Chars per sentence: 122.272727273 119.503703932 102% => OK
Words per sentence: 26.8181818182 23.324526521 115% => OK
Discourse Markers: 3.27272727273 5.70786347227 57% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.158077323774 0.218282227539 72% => OK
Sentence topic coherence: 0.059869471968 0.0743258471296 81% => OK
Sentence topic coherence SD: 0.0602987089697 0.0701772020484 86% => OK
Paragraph topic coherence: 0.0988605190089 0.128457276422 77% => OK
Paragraph topic coherence SD: 0.0670288516986 0.0628817314937 107% => OK
Essay readability:
automated_readability_index: 13.5 14.3799401198 94% => Automated_readability_index is low.
flesch_reading_ease: 62.01 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 9.46 12.5979740519 75% => OK
dale_chall_readability_score: 7.39 8.32208582834 89% => OK
difficult_words: 46.0 98.500998004 47% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.