"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo written by the advertising director of super screen movie production company, the author argues that while the reviewers show more enthusiasm for their productions, the public tendency to attend the movies is decreased. Therefore, he claims that the company must dedicate more percentage of its budget next year to absorb people attentions more. Although the argument seems plausible at first glance, further investigation and pursuing the situations reveal some flaws in the write-up.
The author states that the marketing department reported that during the past year, the number of people attending to the super screen movies dropped. In this regard, the marketing sector fails to report the overall market state and the fluctuations in the number of customers in the rival companies'. When we have no general overview of the market status, we are not able to conclude the roots and causes of the problem vividly. if all the companies have the situation, then it is likely that people prefer to take part in other activities than going to cinemas or watching movies. Imagine a period in which people have severe economic problems, and they can not pay more money on entertainment. Hence, more study market is required to have a broader perspective.
The passage indicates that the positive reviews by movie critics about specific Suoer screen movies increased during last year. The advertising director fails to explain the relationship between better review for specific movies and general tendency to attend all the companies' products. we need to glean more data about the sales revenues of the company sorted by the film positive reviews growth. if the films which are appraised by the reviewers have a better situation in the ranking, then the authors' claim is rejected because people show their interest in good movies.
Moreover, the adverting sector does not provide clear and valid data to declare whether the company satisfied the audiences' desire or not. Sometimes people prefer to watch comedy movies instead of tragic ones. it is crystal clear that regardless of the content and the quality of the film, people unlikely to spend more money on what they need less.
At last, the passage concludes that the problem lies not in the quality of the film but the public lack of awareness about the existence of the good movies. this conclusion also encounters severe flaws. There are many other factors to be considered in this regard. people may not afford to pay for the ticket, or even they do not like the cinemas' facilities and equipment. The company should employ more researchers to study the market more and survey the audience desires and ideas.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 441 350
No. of Characters: 2194 1500
No. of Different Words: 220 200
Fourth Root of Number of Words: 4.583 4.7
Average Word Length: 4.975 4.6
Word Length SD: 2.445 2.4
No. of Words greater than 5 chars: 177 100
No. of Words greater than 6 chars: 111 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 46 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.4 21.0
Sentence Length SD: 15.204 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.339 0.35
Sentence-Para Coherence: 0.582 0.50
Sentence-Sentence Coherence: 0.106 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 7, column 430, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...oots and causes of the problem vividly. if all the companies have the situation, t...
^^
Line 7, column 765, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...required to have a broader perspective. The passage indicates that the positive ...
^^^^^^^^^^
Line 13, column 289, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: We
...y to attend all the companies products. we need to glean more data about the sales...
^^
Line 13, column 400, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ed by the film positive reviews growth. if the films which are appraised by the re...
^^
Line 19, column 211, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...h comedy movies instead of tragic ones. it is crystal clear that regardless of the...
^^
Line 25, column 158, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...about the existence of the good movies. this conclusion also encounters severe flaws...
^^^^
Line 25, column 266, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: People
...actors to be considered in this regard. people may not afford to pay for the ticket, o...
^^^^^^
Transition Words or Phrases used:
also, but, first, hence, if, may, moreover, so, then, therefore, thus, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2272.0 2260.96107784 100% => OK
No of words: 441.0 441.139720559 100% => OK
Chars per words: 5.15192743764 5.12650576532 100% => OK
Fourth root words length: 4.58257569496 4.56307096286 100% => OK
Word Length SD: 2.51597290363 2.78398813304 90% => OK
Unique words: 229.0 204.123752495 112% => OK
Unique words percentage: 0.519274376417 0.468620217663 111% => OK
syllable_count: 697.5 705.55239521 99% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 41.4758897808 57.8364921388 72% => OK
Chars per sentence: 108.19047619 119.503703932 91% => OK
Words per sentence: 21.0 23.324526521 90% => OK
Discourse Markers: 3.61904761905 5.70786347227 63% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.19370174762 0.218282227539 89% => OK
Sentence topic coherence: 0.0579688654686 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0897250937386 0.0701772020484 128% => OK
Paragraph topic coherence: 0.105725106593 0.128457276422 82% => OK
Paragraph topic coherence SD: 0.0618784171913 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.59 12.5979740519 100% => OK
dale_chall_readability_score: 8.8 8.32208582834 106% => OK
difficult_words: 115.0 98.500998004 117% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.