The following is taken from a memo from the
advertising director of the Super Screen Movie
Production Company.
"According to a recent report from our marketing
department, during the past year, fewer people attended
Super Screen-produced movies than in any other year.
And yet the percentage of positive reviews by movie
reviewers about specific Super Screen movies actually
increased during the past year. Clearly, the contents of
these reviews are not reaching enough of our
prospective viewers. Thus, the problem lies not with the
quality of our movies but with the public's lack of
awareness that movies of good quality are available.
Super Screen should therefore allocate a greater share
of its budget next year to reaching the public through
advertising."
Write a response in which you discuss what questions
would need to be answered in order to decide whether
the recommendation and the argument on which it is
based are reasonable. Be sure to explain how the
answers to these questions would help to evaluate the
recommendation.
According to the memo from the production company, fewer people have watched their movies than in other years. The production company believes that it is due to the lack of adverstisement and good reviews not reaching prospective viewers.
While the marketing department of the Super Screen Movie Production Company states that the increase in percentage of positive reviews by reviewers is directly proportional to the increase in viewership, which is not at all true. People know that many production companies pays reviewers to publish positive reviews in order to increase revenue, so it can never be infered whether increase in positive reviews is directly proportional to increase in viewership.
The production house fails to answer whether the decrease in viewership might be due to the recent pandemic. A lot of people are still afraid of infection and avoid public areas like movie theatres.
Due to the increase in online digital entertainment platforms like Netflix, Prime Videos etc, the company's marketing department fails to consider that people love watching soaps or movies at home at their convenience and this might be the reason for decrease in viewership.
The marketing department also fails to issue the address on when the movies was released and the genre of the movies, the production house caters to. For example, almost all the movies is applicable to age groups 18-30 years where half the age group is still studying. It might be possible that the movie was launched during their annual examination where a student had no choice but to ignore it. Again releasing a movie during a holiday or festival season, they can earn a lot. So strategic timing for the release of movies is equally important. Also prices of the tickets has not been considered by the marketing department, whether the prices where kept same or increased from the previous years.
The marketing team also ignores the fact that in this digital era piracy is big industry and should take steps to inhibit piracy, which inturn would reduce their viewership as most of the pirated materials are mostly free.
In conclusion we can say that the production company really needs to consider other factors like prices of the tickets, competing with online digital platforms, strategic timing of releasing a movie and eradicating piracy of their materials instead of just allocating a part of their budget to advertisement to increase their viewership.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4,0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 6 2
No. of Sentences: 15 15
No. of Words: 397 350
No. of Characters: 2013 1500
No. of Different Words: 199 200
Fourth Root of Number of Words: 4.464 4.7
Average Word Length: 5.071 4.6
Word Length SD: 2.685 2.4
No. of Words greater than 5 chars: 157 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.467 21.0
Sentence Length SD: 11.348 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.347 0.35
Sentence-Para Coherence: 0.629 0.50
Sentence-Sentence Coherence: 0.117 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
According to the memo from the productio...
^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...iews not reaching prospective viewers. While the marketing department of the Su...
^^^
Line 2, column 250, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun production seems to be countable; consider using: 'many productions'.
Suggestion: many productions
...ch is not at all true. People know that many production companies pays reviewers to publish pos...
^^^^^^^^^^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...void public areas like movie theatres. Due to the increase in online digital en...
^^^^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the reason for decrease in viewership. The marketing department also fails to i...
^^^^^^
Line 5, column 554, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...release of movies is equally important. Also prices of the tickets has not been cons...
^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... or increased from the previous years. The marketing team also ignores the fact...
^^^^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the pirated materials are mostly free. In conclusion we can say that the produc...
^^^^^
Transition Words or Phrases used:
also, but, really, so, still, while, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2051.0 2260.96107784 91% => OK
No of words: 397.0 441.139720559 90% => More content wanted.
Chars per words: 5.16624685139 5.12650576532 101% => OK
Fourth root words length: 4.46372701284 4.56307096286 98% => OK
Word Length SD: 2.73362074867 2.78398813304 98% => OK
Unique words: 199.0 204.123752495 97% => OK
Unique words percentage: 0.501259445844 0.468620217663 107% => OK
syllable_count: 636.3 705.55239521 90% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 76.1190295962 57.8364921388 132% => OK
Chars per sentence: 136.733333333 119.503703932 114% => OK
Words per sentence: 26.4666666667 23.324526521 113% => OK
Discourse Markers: 4.2 5.70786347227 74% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.237085743009 0.218282227539 109% => OK
Sentence topic coherence: 0.0847779996584 0.0743258471296 114% => OK
Sentence topic coherence SD: 0.0672958722599 0.0701772020484 96% => OK
Paragraph topic coherence: 0.109163951196 0.128457276422 85% => OK
Paragraph topic coherence SD: 0.0691158995575 0.0628817314937 110% => OK
Essay readability:
automated_readability_index: 16.2 14.3799401198 113% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.78 8.32208582834 106% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.