The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Argument presented by the director of the Super Screen Movie is flawed because it is based on a number of unwarranted assumptions. If this assumption do not hold true then the argument totally falls apart and so the recommendation.
Firstly, the director assumes that the report presented by the marketing team is relaible but he did not provide any evidence to support the authenticity and validity of the report. Furthermore no statistics is provided about the report such as the people attended the Super Screen-produced movies in the last year and other years because statistical figure is important to know whether the decrease was significant or not for example may be this year the number was 2500 in the previous years it was around 2600, so this is not a significant decrease. These statistical figure needs to provided to make any conclusion.
Secondly, the director assumes that the reason for the decrease in the number of peolpe attending the movies is the lack of awarenes among the people about the quality of movie. It is a hasty conclusion because without any study or survey, making a conclusion about the reason is fallacious. It is highly possible that there are other factor which resulted in the decrease such as cost of ticket, traffic condition around the theatres, infrastructure issue etc. Hence before making this conclusion if the director would have provided the details of any survey then it would have strengthen the argument.
Finally, the author recommend that Super Screen should alocate a greater shareof its budget on advertising but he did not provided any statsticals figure or evidence that the advertising will ameliorate the condition. As mentioned above if the assumed creason for the decrease in number of people do not hold true than putting more budget on advertising will not help and it will increase the cost of production and hence the rise in cost of the movie ticket which will execerbate the situation.
So as mentioned above the director has made a number of unstated assumptions which lacks evidence. Hence if the assumption do not hold true the recommendation will be prone to error. If director provide the details about the above questions then the argument would have been more persuasive.
- The following is taken from a memo from the advertising director of the Super Screen Movie Production Company."According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any 70
- The best way for a society to prepare its young people for leadership in government, industry, or other fields is by instilling in them a sense of cooperation, not competition.Write a response in which you discuss the extent to which you agree or disagree 50
Grammar and spelling errors:
Line 2, column 182, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Furthermore,
...uthenticity and validity of the report. Furthermore no statistics is provided about the rep...
^^^^^^^^^^^
Line 3, column 335, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'factors'?
Suggestion: factors
...is highly possible that there are other factor which resulted in the decrease such as ...
^^^^^^
Line 3, column 514, Rule ID: IF_WOULD_HAVE_VBN[1]
Message: Did you mean 'had provided'?
Suggestion: had provided
... making this conclusion if the director would have provided the details of any survey then it would...
^^^^^^^^^^^^^^^^^^^
Line 3, column 579, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'strengthened'.
Suggestion: strengthened
...etails of any survey then it would have strengthen the argument. Finally, the author reco...
^^^^^^^^^^
Line 4, column 123, Rule ID: DID_BASEFORM[1]
Message: The verb 'did' requires the base form of the verb: 'provide'
Suggestion: provide
...ts budget on advertising but he did not provided any statsticals figure or evidence that...
^^^^^^^^
Line 4, column 496, Rule ID: SENTENCE_FRAGMENT[3]
Message: “So as” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...et which will execerbate the situation. So as mentioned above the director has made a...
^^^^^^
Line 5, column 99, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...tated assumptions which lacks evidence. Hence if the assumption do not hold true the ...
^^^^^
Line 5, column 183, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... recommendation will be prone to error. If director provide the details about the ...
^^
Discourse Markers used:
['but', 'finally', 'first', 'firstly', 'furthermore', 'hence', 'if', 'may', 'second', 'secondly', 'so', 'then', 'for example', 'such as']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.263291139241 0.25644967241 103% => OK
Verbs: 0.159493670886 0.15541462614 103% => OK
Adjectives: 0.0632911392405 0.0836205057962 76% => OK
Adverbs: 0.0506329113924 0.0520304965353 97% => OK
Pronouns: 0.0227848101266 0.0272364105082 84% => OK
Prepositions: 0.146835443038 0.125424944231 117% => OK
Participles: 0.0405063291139 0.0416121511921 97% => OK
Conjunctions: 2.81704002279 2.79052419416 101% => OK
Infinitives: 0.0126582278481 0.026700313972 47% => Some infinitives wanted.
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.159493670886 0.113004496875 141% => OK
Modal_auxiliary: 0.0253164556962 0.0255425247493 99% => OK
WH_determiners: 0.00759493670886 0.0127820249294 59% => OK
Vocabulary words and sentences:
No of characters: 2253.0 2731.13054187 82% => OK
No of words: 374.0 446.07635468 84% => OK
Chars per words: 6.02406417112 6.12365571057 98% => OK
Fourth root words length: 4.3976220399 4.57801047555 96% => OK
words length more than 5 chars: 0.368983957219 0.378187486979 98% => OK
words length more than 6 chars: 0.272727272727 0.287650121315 95% => OK
words length more than 7 chars: 0.205882352941 0.208842608468 99% => OK
words length more than 8 chars: 0.125668449198 0.135150697306 93% => OK
Word Length SD: 2.81704002279 2.79052419416 101% => OK
Unique words: 168.0 207.018472906 81% => More unique words wanted.
Unique words percentage: 0.449197860963 0.469332199767 96% => OK
Word variations: 46.7546009737 52.1807786196 90% => OK
How many sentences: 14.0 20.039408867 70% => OK
Sentence length: 26.7142857143 23.2022227129 115% => OK
Sentence length SD: 80.0905100241 57.7814097925 139% => OK
Chars per sentence: 160.928571429 141.986410481 113% => OK
Words per sentence: 26.7142857143 23.2022227129 115% => OK
Discourse Markers: 1.0 0.724660767414 138% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 8.0 3.58251231527 223% => Correct essay format wanted or double check grammar & spelling issues after essay writing.
Readability: 53.987012987 51.9672348444 104% => OK
Elegance: 1.9347826087 1.8405768891 105% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.465078624239 0.441005458295 105% => OK
Sentence sentence coherence: 0.124295497302 0.135418324435 92% => OK
Sentence sentence coherence SD: 0.069635884546 0.0829849096947 84% => OK
Sentence paragraph coherence: 0.655009795433 0.58762219726 111% => OK
Sentence paragraph coherence SD: 0.156553504607 0.147661913831 106% => OK
Sentence topic coherence: 0.223367970079 0.193483328276 115% => OK
Sentence topic coherence SD: 0.102504457508 0.0970749176394 106% => OK
Paragraph paragraph coherence: 0.498118120305 0.42659136922 117% => OK
Paragraph paragraph coherence SD: 0.0447838166365 0.0774707102158 58% => OK
Paragraph topic coherence: 0.337358612617 0.312017818177 108% => OK
Paragraph topic coherence SD: 0.0547024121923 0.0698173142475 78% => OK
Task Achievement:
Sentences with positive sentiment : 5.0 8.33743842365 60% => OK
Sentences with negative sentiment : 6.0 6.87684729064 87% => OK
Sentences with neutral sentiment: 3.0 4.82512315271 62% => OK
Positive topic words: 5.0 6.46551724138 77% => OK
Negative topic words: 6.0 5.36822660099 112% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 14.0 14.657635468 96% => OK
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Rates: 62.83 out of 100
Scores by essay e-grader: 3.75 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations to cover all aspects.