Several questions have to be answered first before Super Screen Movie Production Company’s claim that a greater budget be allocated to marketing because this past year had the lowest number of attendees but highest percentage of positive reviews, be deemed reasonable. If questions about the reviews and general trends in their industry point issues towards their data, then they cannot support this claim.
The first of the question is with the creditability with the source of these reviews. Super Screen’s findings that the percentage of positive views increasing is at first an optimistic finding. It seems that according to their interpretation, they are getting more positive feedback from a random sampling of viewer. This however may not be the case since it the feedback may have not come from a random sampling, but rather a group of devoted fans that would be more forgiving to a bad movie. This is especially suspicious since devoted fan are more likely to attend the company’s movies even after a continuing trend of subpar products and provide the continual positive feedback, skewing the numbers. The company can being to answer this question by looking researching the source and history of their reviewers. If they find that a large portion of reviews come from people who continually highly rate their films, then they can identify a source of bias in their data and establish that their claim cannot be supported.
The second question that must be answered is with how these reviews are being distributed. If these reviews are already in the public eye, yet attendance is still low at Super Screen’s movies, the companies claim comes into question. In the case that these reviews are public but ignored, it is possible that the general public recognizes that these reviews are coming from biased or promoted sources and continue to believe that the production company’s movies are unworthy of their time and money.
Several factors besides the reviews must also be considered before the companies claim can be considered truthful. A major question is whether there is a greater trend behind the lower viewership. The company must not only analyze their own data, but also the data from the whole movie entertainment industry. If they witness that lower viewership is not exclusive to themselves, but is also discovered across the industry, there is a larger problem they must face. This would especially be eye opening if companies with different marketing strategies were facing the same issue and would possibly point to the fact that the general public has begun to loose interest in movies.
Super Screen Movie Production Company’s recommendation to increase their marketing budget cannot be supported without careful analysis of both the reviews they are considering and the general environment their industry is facing. Without this information, it would be unreasonable to increase their marketing budget.
- People who make decisions based on emotion and justify those decisions with logic afterwards are poor decision makers. 83
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Essay evaluation report
argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
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sample:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 473 350
No. of Characters: 2423 1500
No. of Different Words: 214 200
Fourth Root of Number of Words: 4.664 4.7
Average Word Length: 5.123 4.6
Word Length SD: 2.587 2.4
No. of Words greater than 5 chars: 184 100
No. of Words greater than 6 chars: 140 80
No. of Words greater than 7 chars: 91 40
No. of Words greater than 8 chars: 56 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.895 21.0
Sentence Length SD: 9.803 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.307 0.35
Sentence-Para Coherence: 0.541 0.50
Sentence-Sentence Coherence: 0.087 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 319, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...ic but ignored, it is possible that the general public recognizes that these reviews are comin...
^^^^^^^^^^^^^^
Line 7, column 626, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...uld possibly point to the fact that the general public has begun to loose interest in movies. ...
^^^^^^^^^^^^^^
Line 7, column 654, Rule ID: LOOSE_LOSE[3]
Message: Did you mean 'lose' (= miss, waste, suffer the loss etc.)?
Suggestion: lose
...ct that the general public has begun to loose interest in movies. Super Screen Mo...
^^^^^
Transition Words or Phrases used:
also, besides, but, first, however, if, look, may, second, so, still, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 35.0 19.6327345309 178% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 49.0 28.8173652695 170% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2501.0 2260.96107784 111% => OK
No of words: 473.0 441.139720559 107% => OK
Chars per words: 5.28752642706 5.12650576532 103% => OK
Fourth root words length: 4.66353547975 4.56307096286 102% => OK
Word Length SD: 2.79214998407 2.78398813304 100% => OK
Unique words: 221.0 204.123752495 108% => OK
Unique words percentage: 0.467230443975 0.468620217663 100% => OK
syllable_count: 768.6 705.55239521 109% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 61.3540653065 57.8364921388 106% => OK
Chars per sentence: 131.631578947 119.503703932 110% => OK
Words per sentence: 24.8947368421 23.324526521 107% => OK
Discourse Markers: 3.89473684211 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.161228945035 0.218282227539 74% => OK
Sentence topic coherence: 0.0564126091868 0.0743258471296 76% => OK
Sentence topic coherence SD: 0.0554541075525 0.0701772020484 79% => OK
Paragraph topic coherence: 0.107421427467 0.128457276422 84% => OK
Paragraph topic coherence SD: 0.0307157420459 0.0628817314937 49% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.9 14.3799401198 111% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.7 12.5979740519 109% => OK
dale_chall_readability_score: 8.43 8.32208582834 101% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.