The memorandum from the business manager of the television station links the shift from weather and local news to national news during late night programing to the decrease in viewership and advertising revenue. Although at first glance this the manager's message seems sound, an analysis of the issue reveals that the connection is riddled with assumption and holes. In order for the television station to justifiably follow through with this recommendation, several further pieces of evidience are necessary.
The first point of analysis is on the source of the complaints they are recieving. In the statement, it seems as if the angered complaints they are recieving are from the entire viewer base, or a sample that represents the whole. However, this can easily not be the case and instead be a select few of viewers that are especially annoyed at the change in programming. These people could be acquantancies to the local newscaster or weather enthusiast who are making repeated requests to the station to return to their original time slots. This is especially true if the steps in order to file a complaint are long or confusing, since only passionate members of their viewership would go through the process of contacting the station. In order to accurately determine if the increased time to national news is disgruntling its bases, the station must conduct a blind survey of all its viewership to get a represenative sample, and not just depend on data that in actively submitted to them.
Another point that is not addressed in the manager's message is if viewership as accually decreased. There is no established link between the complaints and decrease in viewership in the memorandum, so making such as claim that reverting the time slots would increase viewship is irresponsible. Analysis of viewership trends must be conducted to see in which direction viewshop is headed. If viewership has increased, then the manager's recommendation is invalid. If viewership has decreased, then even further analysis is needed to validate the recommendation. Questions such as is their a waning interest in news overall, or who is their late night news demographic must be answered first before any action is taken. If for example it is found that while viewership has decreased, it is the younger generation that watches their late night programs and they have started to shift towards eschewing the news, then even decresed views does not mean there is a problem with their programming.
Finally their is still a darth of evidence to validate the manager's claim about advertising. When concidering advertising revenues, the manager fails to discuss the trends in national program advertising. If their has been an increase in revenue from their national news, then there is no concern about the programming from a fiscal standpoint. If however they do discover that their has been a loss from advertising revenue explicitly from local businesses terminating their contracts, there is still insufficient evidence in inculpating their change in programs. There would need to direct evidence that local buisnesses have pulled out because of the change in programming and not because television is no longer their main avenue of marketing. The television station could discover that local buisness are favoring using different strategies such as an aggressive social media campaign and the change in late night broadcasting may be irrelevant.
Overall the recommendation by the manager is filled with assumptions and unanswered questions. More evidence must be collected beforer the station adopts this recommendation.
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Essay evaluation report
Sentence: In order for the television station to justifiably follow through with this recommendation, several further pieces of evidience are necessary.
Error: evidience Suggestion: evidence
Sentence: The first point of analysis is on the source of the complaints they are recieving.
Error: recieving Suggestion: receiving
Sentence: In the statement, it seems as if the angered complaints they are recieving are from the entire viewer base, or a sample that represents the whole.
Error: recieving Suggestion: receiving
Sentence: These people could be acquantancies to the local newscaster or weather enthusiast who are making repeated requests to the station to return to their original time slots.
Error: acquantancies Suggestion: acquaintances
Error: newscaster Suggestion: No alternate word
Sentence: In order to accurately determine if the increased time to national news is disgruntling its bases, the station must conduct a blind survey of all its viewership to get a represenative sample, and not just depend on data that in actively submitted to them.
Error: represenative Suggestion: representative
Sentence: Another point that is not addressed in the manager's message is if viewership as accually decreased.
Error: accually Suggestion: actually
Sentence: There is no established link between the complaints and decrease in viewership in the memorandum, so making such as claim that reverting the time slots would increase viewship is irresponsible.
Error: viewship Suggestion: No alternate word
Sentence: Analysis of viewership trends must be conducted to see in which direction viewshop is headed.
Error: viewshop Suggestion: views
Error: viewership Suggestion: No alternate word
Sentence: If for example it is found that while viewership has decreased, it is the younger generation that watches their late night programs and they have started to shift towards eschewing the news, then even decresed views does not mean there is a problem with their programming.
Error: decresed Suggestion: decreased
Sentence: Finally their is still a darth of evidence to validate the manager's claim about advertising.
Error: darth Suggestion: No alternate word
Sentence: When concidering advertising revenues, the manager fails to discuss the trends in national program advertising.
Error: concidering Suggestion: considering
Sentence: There would need to direct evidence that local buisnesses have pulled out because of the change in programming and not because television is no longer their main avenue of marketing.
Error: buisnesses Suggestion: businesses
Sentence: The television station could discover that local buisness are favoring using different strategies such as an aggressive social media campaign and the change in late night broadcasting may be irrelevant.
Error: buisness Suggestion: business
Sentence: More evidence must be collected beforer the station adopts this recommendation.
Error: beforer Suggestion: before
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samples:
https://www.testbig.com/gmatgre-argument-task-essays/over-past-year-our…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 13 2
No. of Sentences: 24 15
No. of Words: 577 350
No. of Characters: 3001 1500
No. of Different Words: 256 200
Fourth Root of Number of Words: 4.901 4.7
Average Word Length: 5.201 4.6
Word Length SD: 2.911 2.4
No. of Words greater than 5 chars: 219 100
No. of Words greater than 6 chars: 183 80
No. of Words greater than 7 chars: 132 40
No. of Words greater than 8 chars: 94 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.042 21.0
Sentence Length SD: 9.659 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.283 0.35
Sentence-Para Coherence: 0.493 0.50
Sentence-Sentence Coherence: 0.088 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 247, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...enue. Although at first glance this the managers message seems sound, an analysis of the...
^^^^^^^^
Line 5, column 44, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...ther point that is not addressed in the managers message is if viewership as accually de...
^^^^^^^^
Line 5, column 427, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
.... If viewership has increased, then the managers recommendation is invalid. If viewershi...
^^^^^^^^
Line 5, column 582, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...he recommendation. Questions such as is their a waning interest in news overall, or w...
^^^^^
Line 7, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...is a problem with their programming. Finally their is still a darth of evidence to v...
^^^^^^^
Line 7, column 9, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...blem with their programming. Finally their is still a darth of evidence to validat...
^^^^^
Transition Words or Phrases used:
finally, first, however, if, may, so, still, then, thus, while, for example, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 39.0 19.6327345309 199% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 40.0 28.8173652695 139% => Less pronouns wanted
Preposition: 74.0 55.5748502994 133% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 3054.0 2260.96107784 135% => OK
No of words: 577.0 441.139720559 131% => OK
Chars per words: 5.29289428076 5.12650576532 103% => OK
Fourth root words length: 4.90110439584 4.56307096286 107% => OK
Word Length SD: 2.9870981407 2.78398813304 107% => OK
Unique words: 264.0 204.123752495 129% => OK
Unique words percentage: 0.457538994801 0.468620217663 98% => OK
syllable_count: 939.6 705.55239521 133% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 55.8859049761 57.8364921388 97% => OK
Chars per sentence: 127.25 119.503703932 106% => OK
Words per sentence: 24.0416666667 23.324526521 103% => OK
Discourse Markers: 3.5 5.70786347227 61% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.286872130484 0.218282227539 131% => OK
Sentence topic coherence: 0.0762824337667 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0885330256863 0.0701772020484 126% => OK
Paragraph topic coherence: 0.165493518473 0.128457276422 129% => OK
Paragraph topic coherence SD: 0.0857420426832 0.0628817314937 136% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.7 12.5979740519 109% => OK
dale_chall_readability_score: 8.71 8.32208582834 105% => OK
difficult_words: 142.0 98.500998004 144% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.