The following was presented as part of a business plan by Apex Corporation.
“To answer the increased demand for artisanal coffee, Apex Corporation is releasing a new line of coffee, ‘Gourmet Select.’ Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months, Apex Corporation will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make ‘Gourmet Select’ one of the top sellers in the coffee market.
In this argument, the author claims that a new brand of coffee launched by Apex Corporation named 'Gourmet Select'(GM) will become one of the top sellers in the cofee market. To bolster his standing, the author cites some pieces of evidence. Although the argument seems logical at first glance, it has been flawed with some unwarranted assumptions that need to be justified.
Firstly, the argument based on the reference that GM, as a replacement of artisalan coffee (AC), will dominate the coffee market hopefully. However, it is not necessarily true that customer will accept GM as much they have the fascination for AC in a similar manner. The author did not provide any information regarding the ingredients or manufacturing process of the two types of coffee. Also, the flavors and taste may be dissimilar or not. Thus, how could the arguer become sure that GM will fulfill the rising want of AC? It seems that there remains an urge of knowing the answers; Without these, the argument may not be blindly believed.
Secondly, the author explains about the marketing strategy of GM, initially in the major supermarkets via word of mouth advertisement, followed by the advertisement at television and radio after some months for making the GM leading brand. However, this promotional approach may fail to achieve its success for the following reasons. This is an era of online shopping. For instance, the number of particulars does shopping from the supermarkets may lesser than the individuals who prefer home delivery. If this holds true, the online customers will remain unaware of the new coffee GM due to the erroneous business plan. So, the word of mouth advertisement will not bring desirable results. The argument flawed with the evidence that shows the number of major chain restaurant going people; it also hides how many people watch tv and listens to the radio in this twentieth century: age of digitalization.
Thirdly, another assumption of arguer is that with the above mentioned strategic business plan of Apex Corporation, it will reach its utmost goal of controlling the coffee market as a leading one. Suppose that all these stated assumptions are true; even if we cannot reach a conclusion. Since Apex Corporation, in case of coffee release, is not a sole organization; many competitive companies also releasing coffee parallelly in the market which may entice the customer in a better way than the GM. In the end, The author also missed declaring about the cost. Perhaps GM will more expensive than AC.
To recapitulate, the number of unwarranted assumptions, in the previous sections, questions about the validity of the argument. Unless they are properly addressed with citing some veritable proof, the argument will still be fallacious.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 453 350
No. of Characters: 2247 1500
No. of Different Words: 238 200
Fourth Root of Number of Words: 4.613 4.7
Average Word Length: 4.96 4.6
Word Length SD: 2.744 2.4
No. of Words greater than 5 chars: 167 100
No. of Words greater than 6 chars: 117 80
No. of Words greater than 7 chars: 86 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.696 21.0
Sentence Length SD: 8.912 7.5
Use of Discourse Markers (%): 0.783 0.12
Sentence-Text Coherence: 0.271 0.35
Sentence-Para Coherence: 0.475 0.50
Sentence-Sentence Coherence: 0.037 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 6, column 245, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a similar manner" with adverb for "similar"; eg, "in a hasty manner" with "hastily".
...s much they have the fascination for AC in a similar manner. The author did not provide any informa...
^^^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, first, firstly, however, if, may, regarding, second, secondly, so, still, third, thirdly, thus, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 23.0 16.3942115768 140% => OK
Performance on vocabulary words:
No of characters: 2327.0 2260.96107784 103% => OK
No of words: 452.0 441.139720559 102% => OK
Chars per words: 5.1482300885 5.12650576532 100% => OK
Fourth root words length: 4.61088837703 4.56307096286 101% => OK
Word Length SD: 2.83595786656 2.78398813304 102% => OK
Unique words: 253.0 204.123752495 124% => OK
Unique words percentage: 0.559734513274 0.468620217663 119% => OK
syllable_count: 717.3 705.55239521 102% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 8.0 4.22255489022 189% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 55.5058197872 57.8364921388 96% => OK
Chars per sentence: 101.173913043 119.503703932 85% => OK
Words per sentence: 19.652173913 23.324526521 84% => OK
Discourse Markers: 4.95652173913 5.70786347227 87% => OK
Paragraphs: 10.0 5.15768463074 194% => Less paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.117291339136 0.218282227539 54% => OK
Sentence topic coherence: 0.0305786827155 0.0743258471296 41% => OK
Sentence topic coherence SD: 0.0364964537025 0.0701772020484 52% => OK
Paragraph topic coherence: 0.0467265853496 0.128457276422 36% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0383508347769 0.0628817314937 61% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.59 12.5979740519 100% => OK
dale_chall_readability_score: 8.88 8.32208582834 107% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.