The following was presented as part of a business plan by Apex Corporation.
"To answer the increased demand for artisan coffee, Apex Corporation is releasing a new line of coffee, "Gourmet Select." Apex Corporation will first introduce the coffee into major supermarkets, where it hopes word-of-mouth advertising will sustain sales. After a few months Apex Corp. will run an advertising campaign aimed at television and radio while simultaneously releasing the brand to several major chain restaurants. Based on this strategy, Apex Corporation hopes to make "Gourmet Select" one of the top sellers in the coffee market."
Argument presented that Apex Corporation will release new coffee, "Gourmet Select." to meet increased demand to artisian coffee. They will release in major cities first, where word-of-mouth is enough to make good sales, then they release to several major chain resturants and will do television and radio campaign. This stratgy will make "Gourmet Select." one of the top sellers in the coffee market. This argument is based on many assumptions, which if proves false can weaken the argument.
Argument assums that "Gourmet Select." is as good as artisan coffee and is capable to meeting demand of artisan coffee. There can be a possibity that new coffee is not made of same beans, from which artisian coffee is produced, then people who like artisian coffee might not like new coffee. If this is true, it can lower the sale of new coffee.
It is surmised in the argument that just introducing coffee to major supermarkets is sufficent to sell "Gourmet Select." coffee. People will buy from supermarkets and will recommend to their friends and family memebers. There could be a possibity that, people might be hasitant to buy new coffee brand, which they never tasted before, and they end not buying.
Another supposition in this arguments is that, running advertising campaign on radio and television and releasing coffee brand to major sale restaurants will over power sale from all other brands in the market. It is possible that marketing campaign is running on channels which are very popular or even if popular channels, then timing of advertisement is when most people are not watching tv or listening radio. This can happen also that major resturents may not serve new coffee often to people, because they are afraid about whether their customer will like it or not.
As discussed above, arugment is relaying on too many assumptions, which can be false. More data need to be collected about "Gourmet Select." is comparable to artisian coffee, it is same or it is better than it. Company need to do extra efforts to make it top sellers, they need to give free sample to people, so thay can try and make decision to buy it.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-04-12 | saifuddin662 | 37 | view |
| 2018-10-27 | helpwithAWA | 50 | view |
| 2018-10-12 | Makuei | 50 | view |
| 2018-09-09 | ankshu | 18 | view |
| 2018-08-13 | Vishwajeet Kumar | 77 | view |
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Grammar and spelling errors:
Line 1, column 472, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...ent is based on many assumptions, which if proves false can weaken the argument. ...
^^
Line 3, column 63, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...apos;Gourmet Select.' is as good as artisan coffee and is capable to meeting...
^^
Line 5, column 131, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...cent to sell 'Gourmet Select.' coffee. People will buy from supermarket...
^^
Line 7, column 24, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
... not buying. Another supposition in this arguments is that, running advertising ...
^^^^
Line 9, column 151, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...lected about 'Gourmet Select.' is comparable to artisian coffee, it is ...
^^
Line 9, column 333, Rule ID: TRY_AND[1]
Message: "Try and" is common in colloquial speech, but "'try to'" is recommended for writing.
Suggestion: try to
...give free sample to people, so thay can try and make decision to buy it.
^^^^^^^
Discourse Markers used:
['also', 'first', 'if', 'may', 'so', 'then']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.242352941176 0.25644967241 95% => OK
Verbs: 0.171764705882 0.15541462614 111% => OK
Adjectives: 0.103529411765 0.0836205057962 124% => OK
Adverbs: 0.0447058823529 0.0520304965353 86% => OK
Pronouns: 0.04 0.0272364105082 147% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.0847058823529 0.125424944231 68% => OK
Participles: 0.0376470588235 0.0416121511921 90% => OK
Conjunctions: 2.81407996472 2.79052419416 101% => OK
Infinitives: 0.0423529411765 0.026700313972 159% => OK
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.0376470588235 0.113004496875 33% => Some determiners wanted.
Modal_auxiliary: 0.0447058823529 0.0255425247493 175% => OK
WH_determiners: 0.0235294117647 0.0127820249294 184% => OK
Vocabulary words and sentences:
No of characters: 2196.0 2731.13054187 80% => OK
No of words: 361.0 446.07635468 81% => More content wanted.
Chars per words: 6.08310249307 6.12365571057 99% => OK
Fourth root words length: 4.35889894354 4.57801047555 95% => OK
words length more than 5 chars: 0.362880886427 0.378187486979 96% => OK
words length more than 6 chars: 0.265927977839 0.287650121315 92% => OK
words length more than 7 chars: 0.174515235457 0.208842608468 84% => OK
words length more than 8 chars: 0.119113573407 0.135150697306 88% => OK
Word Length SD: 2.81407996472 2.79052419416 101% => OK
Unique words: 171.0 207.018472906 83% => More unique words wanted.
Unique words percentage: 0.473684210526 0.469332199767 101% => OK
Word variations: 49.2967178005 52.1807786196 94% => OK
How many sentences: 16.0 20.039408867 80% => OK
Sentence length: 22.5625 23.2022227129 97% => OK
Sentence length SD: 42.9224864581 57.7814097925 74% => OK
Chars per sentence: 137.25 141.986410481 97% => OK
Words per sentence: 22.5625 23.2022227129 97% => OK
Discourse Markers: 0.375 0.724660767414 52% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 6.0 3.58251231527 167% => OK
Readability: 49.1552977839 51.9672348444 95% => OK
Elegance: 1.42201834862 1.8405768891 77% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.368893158695 0.441005458295 84% => OK
Sentence sentence coherence: 0.140369866086 0.135418324435 104% => OK
Sentence sentence coherence SD: 0.0571158847769 0.0829849096947 69% => OK
Sentence paragraph coherence: 0.566409165413 0.58762219726 96% => OK
Sentence paragraph coherence SD: 0.119958932287 0.147661913831 81% => OK
Sentence topic coherence: 0.162481049137 0.193483328276 84% => OK
Sentence topic coherence SD: 0.135344638344 0.0970749176394 139% => OK
Paragraph paragraph coherence: 0.328526887261 0.42659136922 77% => OK
Paragraph paragraph coherence SD: 0.0605438655364 0.0774707102158 78% => OK
Paragraph topic coherence: 0.244597625168 0.312017818177 78% => OK
Paragraph topic coherence SD: 0.117658807121 0.0698173142475 169% => OK
Task Achievement:
Sentences with positive sentiment : 10.0 8.33743842365 120% => OK
Sentences with negative sentiment : 4.0 6.87684729064 58% => OK
Sentences with neutral sentiment: 2.0 4.82512315271 41% => OK
Positive topic words: 9.0 6.46551724138 139% => OK
Negative topic words: 4.0 5.36822660099 75% => OK
Neutral topic words: 1.0 2.82389162562 35% => OK
Total topic words: 14.0 14.657635468 96% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.