The following was written as a part of an application for a small-business loan by a group of developers in the city of Monroe. Jazz music is extremely popular in the city of Monroe: over 100,000 people attended Monroe's annual jazz festival last summer,

In this analysis, the author attempts to convince us that a jazz music club in Monroe would be tremendously profitable, but author’s claim of Jazz music being extremely popular in Monroe rests on questionable statements, each of which can be refuted. Hence author’s argument does not make a cogent case for attracting investors.

Firstly a highly popular annual Jazz festival does not necessarily indicate that most of those 100,000 are residents of Monroe. It is common for people to travel long distances for attending annual festivals, it is possible that people might have come from neighbo...

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Average Word Length: 4.866 4.6
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