Manager's memorundum
The memorundum presented by the manager of a television station is suggesting that, in order to increase their lost number of viwers, they have to restore local and weather news duration at late-night news program. The manager presented that they are receiving a lot of complaints about the decrease of weather and local news. But the manager's conclusion depends on three assumptions that cannot be verified with data he presented in the memorundum. If these ideas are not strengthened with reliable data, his argument becomes unwarranted.
First, the manager is thinking that the lost audience are due to the reduction of the duration of local news and weather forecast. But it doesn't necessarily has to be the reason. It is possible that there are a new interesting program launched in another local or national station. Or may be it could be the reason that people are now using smartphones which is allowing them to watch news at any time of the day, that's why they don't need to watch news at night like the old time. If any of these happens, the assumption of the manager becomes unproved, which directly proves his conclusition ineffective.
The second assumtion this manager made is that the buisinesses stopped advertising due to the decrease in the number of viewer. But how does he know? May be they don't even know that the number of viewer for the late-night news has been decreased in the last year. They are now may be interested in advertising on websites rather than telivisions. Or they have noticed late-night news had far less viewer than variety show of another station. Until the manager presents enough information to prove the correlation by presenting the reasons of the lost advertises directly collected from the advertisers, his assumption reamins faulty and seriously weakens his arguments.
Last but not the least, the manager is assuming that the people complained on decreased local and weather news made up a significant proportion of lost viewers. But it may be the case that these people are eager to watch those programs, that's why they complained. But there may be a lot of people who read the news on their phones now, so they don't need the news program at all. If it's the case, then inreasing local and weather news wouldn't be able to higher the number of viewers, rather they would need a new program which will attract viwers.
Though, it is possible that the decreased number of viewers is really the result of reduction of the duration of local and weather news, but that remains unproven until the manager presents evidential data to prove his weak assumptions. If the manager fails to do that, his conclusion remains unwarranted.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 11 2
No. of Spelling Errors: 17 2
No. of Sentences: 21 15
No. of Words: 459 350
No. of Characters: 2182 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.629 4.7
Average Word Length: 4.754 4.6
Word Length SD: 2.634 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 119 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.857 21.0
Sentence Length SD: 9.518 7.5
Use of Discourse Markers (%): 0.762 0.12
Sentence-Text Coherence: 0.322 0.35
Sentence-Para Coherence: 0.517 0.50
Sentence-Sentence Coherence: 0.102 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 336, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...ease of weather and local news. But the managers conclusion depends on three assumptions...
^^^^^^^^
Line 3, column 139, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...local news and weather forecast. But it doesnt necessarily has to be the reason. It is...
^^^^^^
Line 3, column 228, Rule ID: THERE_RE_MANY[3]
Message: Possible agreement error. Did you mean 'programs'?
Suggestion: programs
...ssible that there are a new interesting program launched in another local or national s...
^^^^^^^
Line 3, column 286, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: maybe
...n another local or national station. Or may be it could be the reason that people are ...
^^^^^^
Line 3, column 415, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...m to watch news at any time of the day, thats why they dont need to watch news at nig...
^^^^^
Line 3, column 430, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
... at any time of the day, thats why they dont need to watch news at night like the ol...
^^^^
Line 5, column 151, Rule ID: MAY_BE[1]
Message: Did you mean 'maybe' (=perhaps)?
Suggestion: Maybe
...number of viewer. But how does he know? May be they dont even know that the number of ...
^^^^^^
Line 5, column 163, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ewer. But how does he know? May be they dont even know that the number of viewer for...
^^^^
Line 7, column 238, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...ople are eager to watch those programs, thats why they complained. But there may be a...
^^^^^
Line 7, column 345, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...d the news on their phones now, so they dont need the news program at all. If its th...
^^^^
Line 7, column 383, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...y dont need the news program at all. If its the case, then inreasing local and weat...
^^^
Line 7, column 435, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
..., then inreasing local and weather news wouldnt be able to higher the number of viewers...
^^^^^^^
Transition Words or Phrases used:
but, first, if, may, really, second, so, then, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 17.0 11.1786427146 152% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 44.0 28.8173652695 153% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2231.0 2260.96107784 99% => OK
No of words: 454.0 441.139720559 103% => OK
Chars per words: 4.9140969163 5.12650576532 96% => OK
Fourth root words length: 4.61598047577 4.56307096286 101% => OK
Word Length SD: 2.68555321022 2.78398813304 96% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.447136563877 0.468620217663 95% => OK
syllable_count: 679.5 705.55239521 96% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 8.0 1.67365269461 478% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 55.5285467227 57.8364921388 96% => OK
Chars per sentence: 106.238095238 119.503703932 89% => OK
Words per sentence: 21.619047619 23.324526521 93% => OK
Discourse Markers: 2.47619047619 5.70786347227 43% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.185030310905 0.218282227539 85% => OK
Sentence topic coherence: 0.0665282044031 0.0743258471296 90% => OK
Sentence topic coherence SD: 0.0808459061129 0.0701772020484 115% => OK
Paragraph topic coherence: 0.123062538485 0.128457276422 96% => OK
Paragraph topic coherence SD: 0.0833613584085 0.0628817314937 133% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 7.84 8.32208582834 94% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.