Nature\'s Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature\'s Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville\'s schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the preceeding argument, the author states that the new store of Nature\'s Way in the town of Plainsville would be a success, adducing the enthusiasm for health of local residents and potential customers. The analysis may seem to be quite plausible at first glance; however, a closer scrutiny sheds light on a plethora of unstated assumptions, which could undermine the valuation of the argument.
To begin with, the success of Nature\'s Way franchises in other areas does not guarantee the same outcome in Plainsville. Although residents there lead a healthy life and are likely to spend more on health-related products; it is not clear, nonetheless, whether the market environment are advantageous for the new franchises. The assumption here is that market in Plainsville is the same as other places. This is over-optimistic because there is a possibility that the market in Plansville has already been oppupied by other stores offering similar products. If this were the case, it would be really difficult for Nature\'s way to win customers.
Secondly, the prediction made in the argument is based on reports from local merchants, but we do not know whether there acountings are reliable or not. The sales of running shoes and exercise clothing does not necessarily mean that customers would choose Nature\'s Way as well. Their decisions are swayed by a number of factors, product qualities and prices being top of them. It is not likely that most health-related products sold in Plainsville are of cheap prices compared to Nature\'s Way, making them much more attractive and competitive. Before figuring out these questions, it would be too reckless for the author to say that the success of other merchants indicates the same for Nature\'s Way franchise.
Last but not least, targeting schoolchildren in Plainsville may be much less lucrative than it seems to be. The author substantiates his or her argument by asserting that the fitness-for-life program is compulsory to every student. But this may not be profitable for the new franchise. Firstly, as the exercise program is required, many of the students might already own their clothing and equipments, and not want buy new ones. What is more, products specifically designed for youngsters are expected for the franchise to attract more customers, if they show any interests. But we do not know whether Nature\'s Way offer this kind of products or not at all.
In conclusion, while it may be true that the new franchise is highly likely to succeed in an area where people\'s passion for exercise and health are said to be high, the argument by the author are rife with assumptions and holes. Without truly considering and investigating all the related issues instead of relying on intuitive assumptions and thoughts, the chances are that the new franchise of Nature\'s Way would not be as profitable as imagined.
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Grammar and spelling errors:
Line 7, column 616, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (Way) must be used with a third-person verb: 'offers'.
Suggestion: offers
...But we do not know whether Nature\s Way offer this kind of products or not at all. ...
^^^^^
Transition Words or Phrases used:
but, first, firstly, however, if, may, nonetheless, really, second, secondly, so, thus, well, while, in conclusion, kind of, to begin with, what is more
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 19.6327345309 168% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2408.0 2260.96107784 107% => OK
No of words: 471.0 441.139720559 107% => OK
Chars per words: 5.11252653928 5.12650576532 100% => OK
Fourth root words length: 4.65859790218 4.56307096286 102% => OK
Word Length SD: 2.9740896012 2.78398813304 107% => OK
Unique words: 239.0 204.123752495 117% => OK
Unique words percentage: 0.507430997877 0.468620217663 108% => OK
syllable_count: 738.0 705.55239521 105% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Interrogative: 1.0 0.471057884232 212% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 49.0818449124 57.8364921388 85% => OK
Chars per sentence: 120.4 119.503703932 101% => OK
Words per sentence: 23.55 23.324526521 101% => OK
Discourse Markers: 7.6 5.70786347227 133% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.29249986434 0.218282227539 134% => OK
Sentence topic coherence: 0.0916209638961 0.0743258471296 123% => OK
Sentence topic coherence SD: 0.0677150447635 0.0701772020484 96% => OK
Paragraph topic coherence: 0.180747615644 0.128457276422 141% => OK
Paragraph topic coherence SD: 0.0471846997211 0.0628817314937 75% => OK
Essay readability:
automated_readability_index: 14.4 14.3799401198 100% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.67 8.32208582834 104% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.