It’s stated that Plainsville would be a perfect location to open the new franchise of the Nature’s Way health food store. However, this assumption should be carefully reviewed for some reasons.
Firstly, it’s necessary to consider whether Plainsville already have a famous and well-established food store in town or not. Considering the possibility that the city already has such type of store, it might be difficult to conquer consumers to the new store that Nature’s Way will open in the city. Local people might be skeptical about the quality of products that the store might sell and sometimes consumers that like healthy foods tend to consume what is produced locally and this could mean that buyers might prefer health products from small producers than from a big chain store. In this context, the opening of the franchise in this city might not be so profitable as stated.
Secondly, the idea that people who practice sports largely consumes this type of food needs to be better analyzed. While there is people that might enjoy to eat only “health food”, that are a lot of people that goes to the gym and has a diet much more based in proteins that sometimes are not find in this type of store or that is too much expensive to be bought on it. In this sense, even considering that Plainsville has plenty of people that likes to make exercises, this doesn’t mean they will consume the products that Nature’s Way has to sell.
Finally, the amount of schoolchildren that have to exercise themselves might not represent potential consumers. While there still plenty of children that like to play sports this doesn’t mean there is a new generation of kids looking for the products the franchise store sell. Exactly because children are very active they tend to be more flexible with what they eat since active schoolchildren don’t feel the side effects of foods that are not very health. In general, kids who consume this type of health food are the ones who already have difficult to lost weight and that are not very active.
In conclusion, one can say that the perspective that Nature’s Way will have a profitable business in Plainsville should be better analyzed. In order to reinforce this statement, it’s recommendable to analyzed whether there is an already good health food store in the city that already conquered the preference of local buyers; it’s also important to try to confirm if local people who like to exercise themselves really enjoys to consume this type of food; finally, would be important to review if this new generation of schoolchildren really are conscious about the importance to consume this kind of products.
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Essay evaluation report
argument 1 -- need to argue:
The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area.
argument 2 -- need to argue:
Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full.
argument 3 -- OK
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 452 350
No. of Characters: 2155 1500
No. of Different Words: 182 200
Fourth Root of Number of Words: 4.611 4.7
Average Word Length: 4.768 4.6
Word Length SD: 2.559 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.133 21.0
Sentence Length SD: 16.812 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.352 0.35
Sentence-Para Coherence: 0.595 0.50
Sentence-Sentence Coherence: 0.066 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 149, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'enjoy eating'.
Suggestion: enjoy eating
...lyzed. While there is people that might enjoy to eat only 'health food', that are ...
^^^^^^^^^^^^
Line 9, column 146, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... Plainsville should be better analyzed. In order to reinforce this statement, it&a...
^^
Line 9, column 436, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'enjoys consuming'.
Suggestion: enjoys consuming
... who like to exercise themselves really enjoys to consume this type of food; finally, would be im...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
also, finally, first, firstly, however, if, look, really, second, secondly, so, still, well, while, as to, in conclusion, in general, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 26.0 13.6137724551 191% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 64.0 55.5748502994 115% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2271.0 2260.96107784 100% => OK
No of words: 449.0 441.139720559 102% => OK
Chars per words: 5.0579064588 5.12650576532 99% => OK
Fourth root words length: 4.60321845022 4.56307096286 101% => OK
Word Length SD: 2.80143825726 2.78398813304 101% => OK
Unique words: 192.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.427616926503 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 697.5 705.55239521 99% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 98.434727386 57.8364921388 170% => OK
Chars per sentence: 151.4 119.503703932 127% => OK
Words per sentence: 29.9333333333 23.324526521 128% => OK
Discourse Markers: 9.4 5.70786347227 165% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.365615591024 0.218282227539 167% => OK
Sentence topic coherence: 0.150812407472 0.0743258471296 203% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.10123815296 0.0701772020484 144% => OK
Paragraph topic coherence: 0.257890435909 0.128457276422 201% => OK
Paragraph topic coherence SD: 0.0776535108341 0.0628817314937 123% => OK
Essay readability:
automated_readability_index: 17.4 14.3799401198 121% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 12.66 12.5979740519 100% => OK
dale_chall_readability_score: 8.06 8.32208582834 97% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.