The decision to restore the time devoted to weather and local news to its former level is one that should be made with more careful consideration of evidence, data, and viewer/client feedback by the business manager of this television station. Many assumptions have been made on the business manager's part about the exact cause of the problems with the program. He or she should approach the idea of making changes with more caution.
The memorandum stated that more complaints received from viewers were concerned with the station's coverage of weather and local news, but it did not state the nature of the complaints. The viewers may have been complaining about the accuracy or quality of the weather and local news rather than the shortened length of the segments. More specific information about the complaints--including whether they were about the late-night edition or about other news programs during the day--would support the argument because it would show if there was a relationship between the shortened length of the segments in the late-night news program and the viewers' dissatisfaction with these particular segments. Sometimes it is the personalities and the chemistry of the news anchors that govern people's decisions about which station's news they watch. The business manager will never know unless he asks the viewers exactly why they do or do not enjoy watching his news program.
Additionally, stated in the memorandum was the fact that local businesses had just canceled their advertising contracts with the station. An assumption being made is that the reason businesses were pulling their ads was directly related to the shortened segments of the weather and local news. Considering the fact that more than one business just pulled their ad, other factors could have been involved, such as any controversy that the station's national news may have recently brought up. Janet Jackson's notorious wardrobe malfunction comes to mind. Though that incident happened during a national sporting event, there are many controversial national news topics that have the potential to create such a stir with the local public. If the manager could establish that businesses discontinued advertising contracts specifically because they were displeased with the change in news coverage, and that the remaining advertisers are on the verge of leaving if coverage of weather and local news is not increased, that information would help eliminate other possible explanations.
Evidence that research had been conducted to find specific ways to attract viewers to a news program would also strengthen the argument. Moreover, findings from research about what viewers would like to see on the program may help. Assuming that they would like to see more weather and local news does not seem safe. Perhaps they are looking for something besides national news, local news, and weather all together. Or possibly they are tuning into another station that has something in their program that draws their attention. Data about which ratings are highest and what people are watching would assist the business manager in his or her decision about how to change the program.
The station cannot expect to go back to the programming it once had and be successful. Obviously, something about the previous programming must not have been working; otherwise they would not have changed their structure the last time. They cannot expect to see different results if they go back to the same structure. Careful analysis of all the factors I have presented is the best first step to making a change in the structure of their news program.
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 586 350
No. of Characters: 3000 1500
No. of Different Words: 260 200
Fourth Root of Number of Words: 4.92 4.7
Average Word Length: 5.119 4.6
Word Length SD: 2.594 2.4
No. of Words greater than 5 chars: 214 100
No. of Words greater than 6 chars: 181 80
No. of Words greater than 7 chars: 121 40
No. of Words greater than 8 chars: 70 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.417 21.0
Sentence Length SD: 10.943 7.5
Use of Discourse Markers (%): 0.417 0.12
Sentence-Text Coherence: 0.32 0.35
Sentence-Para Coherence: 0.522 0.50
Sentence-Sentence Coherence: 0.118 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 90, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ed from viewers were concerned with the stations coverage of weather and local news, but...
^^^^^^^^
Line 3, column 645, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
... in the late-night news program and the viewers dissatisfaction with these particular s...
^^^^^^^
Transition Words or Phrases used:
also, besides, but, first, if, look, may, moreover, so, then, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 20.0 11.1786427146 179% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 3053.0 2260.96107784 135% => OK
No of words: 583.0 441.139720559 132% => OK
Chars per words: 5.23670668954 5.12650576532 102% => OK
Fourth root words length: 4.91379618374 4.56307096286 108% => OK
Word Length SD: 2.73233292175 2.78398813304 98% => OK
Unique words: 262.0 204.123752495 128% => OK
Unique words percentage: 0.449399656947 0.468620217663 96% => OK
syllable_count: 920.7 705.55239521 130% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 74.6986538626 57.8364921388 129% => OK
Chars per sentence: 127.208333333 119.503703932 106% => OK
Words per sentence: 24.2916666667 23.324526521 104% => OK
Discourse Markers: 2.875 5.70786347227 50% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.31449906041 0.218282227539 144% => OK
Sentence topic coherence: 0.0987539473633 0.0743258471296 133% => OK
Sentence topic coherence SD: 0.0712947032094 0.0701772020484 102% => OK
Paragraph topic coherence: 0.183862433151 0.128457276422 143% => OK
Paragraph topic coherence SD: 0.0686352859894 0.0628817314937 109% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.41 12.5979740519 106% => OK
dale_chall_readability_score: 8.32 8.32208582834 100% => OK
difficult_words: 129.0 98.500998004 131% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.