Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Firs question to be answered is about the similarity of the residents of Rocville and Medway. Do they share the same characteristics? Is it wise to conclude that since listener of Rockville Radio Station (RRS) are more interested in call in advice program, the listener of Medvay Radio Station (MRS) like these programs too? Answering to this question can be done running a survey in which the listener of MRS are asked about their favorite radio programs and whether they have any interest in call in advice programs or not.
Furthermore, the station manager referred to a recent nationwide survey which claims that many radio listener are interested in call in advice programs, however the information he or she has given is very qualitative. It is not clear what percentage of the listener like these programs. Also it is not clear whether this survey is reliable enough or not. Was it defined and implemented wisely to be a good representative of the total community of radio listener?
In addition, there is no statistics to support the claim of the station manager. It was just claimed that many radio listener showed their interest in these programs, but what did he mean by "many radio listener"? Does it mean most of them? For example ninety percent of total listener, or just a few percent that indicates there exist also some listener who likes call in advice programs.
Another important question to be answered is about the requisites of starting these kind of radio programs. Does MRS have enough equipment, well trained staff and, reliable experts to start call in advice programs? In this regard, it may be true that including more call in advice program will increase the number of audience, but as MRS is not well equipped with the required conditions, it will fail in this way.
In conclusion, many questions come to mind considering the claims of the station manager, which knowing their answers can help MRS better evaluate their validity and decide whether including more call in device program is a good policy to increase the share of audience in the area or, MRS should find another approach to do so.
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Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 362 350
No. of Characters: 1725 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.362 4.7
Average Word Length: 4.765 4.6
Word Length SD: 2.536 2.4
No. of Words greater than 5 chars: 123 100
No. of Words greater than 6 chars: 97 80
No. of Words greater than 7 chars: 69 40
No. of Words greater than 8 chars: 26 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.625 21.0
Sentence Length SD: 12.951 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.353 0.35
Sentence-Para Coherence: 0.353 0.50
Sentence-Sentence Coherence: 0.137 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 2, column 287, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ge of the listener like these programs. Also it is not clear whether this survey is ...
^^^^
Line 4, column 79, Rule ID: THIS_NNS[2]
Message: Did you mean 'this kind' or 'these kinds'?
Suggestion: this kind; these kinds
...red is about the requisites of starting these kind of radio programs. Does MRS have enough...
^^^^^^^^^^
Transition Words or Phrases used:
also, but, furthermore, however, may, so, well, for example, in addition, in conclusion, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1777.0 2260.96107784 79% => OK
No of words: 362.0 441.139720559 82% => More content wanted.
Chars per words: 4.90883977901 5.12650576532 96% => OK
Fourth root words length: 4.36191444098 4.56307096286 96% => OK
Word Length SD: 2.68096021864 2.78398813304 96% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.477900552486 0.468620217663 102% => OK
syllable_count: 562.5 705.55239521 80% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 75.9864040059 57.8364921388 131% => OK
Chars per sentence: 111.0625 119.503703932 93% => OK
Words per sentence: 22.625 23.324526521 97% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.260411972486 0.218282227539 119% => OK
Sentence topic coherence: 0.0796149394612 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.0741574073838 0.0701772020484 106% => OK
Paragraph topic coherence: 0.14651149903 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0456810124752 0.0628817314937 73% => OK
Essay readability:
automated_readability_index: 13.0 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 8.22 8.32208582834 99% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.