The argument claims that opening a cafe would attract a large number of customers to the Monarch Book store. The argument is flawed because it relies on assumptions, which has no real evidence. Stated in this way, the author reveals leap of faith and poor reasoning. Also, the argument fails to mention various key factors, based on which it could be evaluated.
Firstly, the author claims that the cafe could replace the children's book section as the recent census indicates a plummeting percentage of under ten population in the coming years. The claim is too weak to be convincing. The population census is considered instead of real-time statistics. Even if the census is right about future, the children's section might be one of the attraction for Monarch's customer base. Getting rid of the section might hamper the sells largely. Also, there could be online delivery services in Monarch Book store, which means that they deliver books nationally and internationally. In that case, national census hardly makes a difference. Also, what if there is a surge in immigrant population? In that case, national census would not be enough to determine the population of under 10 children. The statistics of the sales corresponding to each genre of books could have substantiated the argument to a greater extent.
Secondly, the author draws an analogy between Monarch books and Regal books. The author mentions that opening a cafe would help Monarch books to compete with Regal books, which houses a cafe as well. But the author did not provide any relevant information regarding Regal books. Regal is probably compensating for its mediocre collection of books by opening a cafe. Also, we need to have an overview of what kind of locations are the two book stores located. It might be the case that Monarch book store is nearby a market place and there are way too many cafes around it. Opening a cafe would not increase its customers significantly in that case scenario.
Thirdly, the author claims that Monarch books would benefit if they open a cafe. While in reality, running a cafe is very different from running a bookstore. They are entirely two different business models. Monarch books, being proficient in its own business might not be able to manage the cafe just as well. In this scenario, opening a cafe will discredit Monarch books of it reputation, which it earned over years and also might result in loss of its customer base. What we need to know is that if the Monarch store is really capable of handling a cafe.
In conclusion, the argument is weak and flawed for the above-mentioned reasons. The argument could have been strengthened if the author provided substantive evidences and statistics. Without these evidences and answers, the arguments remains unsubstantiated and open to debate.
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Essay evaluation report
flaws:
it is not exactly correct in the third argument:
'the author claims that Monarch books would benefit if they open a cafe. '. the topic only said:
'Monarch, having been in business at the same location for more than twenty years, has a large customer base because it is known for its wide selection of books on all subjects. Clearly, opening the café would attract more customers.'
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Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 30 15
No. of Words: 467 350
No. of Characters: 2287 1500
No. of Different Words: 217 200
Fourth Root of Number of Words: 4.649 4.7
Average Word Length: 4.897 4.6
Word Length SD: 2.651 2.4
No. of Words greater than 5 chars: 161 100
No. of Words greater than 6 chars: 122 80
No. of Words greater than 7 chars: 77 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.567 21.0
Sentence Length SD: 5.451 7.5
Use of Discourse Markers (%): 0.533 0.12
Sentence-Text Coherence: 0.279 0.35
Sentence-Para Coherence: 0.465 0.50
Sentence-Sentence Coherence: 0.094 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 55, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...laims that opening a cafe would attract a large number of customers to the Monarch Book store. Th...
^^^^^^^^^^^^^^^^^
Line 3, column 464, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...id of the section might hamper the sells largely. Also, there could be online del...
^^
Transition Words or Phrases used:
also, but, first, firstly, if, really, regarding, second, secondly, so, then, third, thirdly, well, while, in conclusion, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2351.0 2260.96107784 104% => OK
No of words: 467.0 441.139720559 106% => OK
Chars per words: 5.03426124197 5.12650576532 98% => OK
Fourth root words length: 4.64867537961 4.56307096286 102% => OK
Word Length SD: 2.72666270512 2.78398813304 98% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.475374732334 0.468620217663 101% => OK
syllable_count: 727.2 705.55239521 103% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 15.0 8.76447105788 171% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 30.0 19.7664670659 152% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 30.8800726827 57.8364921388 53% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 78.3666666667 119.503703932 66% => OK
Words per sentence: 15.5666666667 23.324526521 67% => OK
Discourse Markers: 4.3 5.70786347227 75% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 15.0 4.67664670659 321% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.289653120942 0.218282227539 133% => OK
Sentence topic coherence: 0.0793366868595 0.0743258471296 107% => OK
Sentence topic coherence SD: 0.0750059172388 0.0701772020484 107% => OK
Paragraph topic coherence: 0.165395950208 0.128457276422 129% => OK
Paragraph topic coherence SD: 0.0686616765495 0.0628817314937 109% => OK
Essay readability:
automated_readability_index: 10.0 14.3799401198 70% => Automated_readability_index is low.
flesch_reading_ease: 56.25 48.3550499002 116% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.6 12.5979740519 92% => OK
dale_chall_readability_score: 8.1 8.32208582834 97% => OK
difficult_words: 110.0 98.500998004 112% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 8.0 11.9071856287 67% => The average readability is low. Need to imporve the language.
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.