ARGUMENT TASK :
The following is a memorandum from the business manager of a television station.
"Over the past year,our late night news program has devoted increased time to natinal news and less time to weather and local news . During this period , most of the complaints received from viewers were concerned with our stations coverage of weather and local news . In addition , local businesses that used to advertise during our late night news program have canceled their advertising contract with us. therefore , in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs".
Write a response in which you examine the stated or unstated assumptions of the argument . be sure to explian how the argument depends on these assumptions and what thw implications are for the argiment if the assumptions prove unwarranted.
Television is facing a stiffer competition than ever before in its history. The author has rescheduled the late night programmes in television due to the failure of his previous contract with the advertising company. On the surface,the author needs to evaluate why the advertising agency has canceled the contract ?.Is it because other stations are paying more?.Have the news material on weather and local isues declined?. Have the number of viewers watching late night shows trailed off ? or Is the advertising agency unable to make profits with the this television station.The author may need to scrutinize the viewers interest's and need before making any drastic changes which could alienate his faithful viewers.
The argument presents that more time has been alloted to national news than local/weather news. One needs to think what was the outcome of such a change ? Has the number of viewers increased since then? If so, is it sudden or gradual ? constant or inttermittent ? . The author pitches his decision based on his suppositions and complaints received by the viewers. But, what are the complaints about ? Are they about the time slots which are not appreciable ? Are the viewers satisfied by the news casters? Is there accuracy in weather forecasts? . A concrete evidence is necessary to estimate the cause for the decline in the number of viewers.
The author argues that most of the complaints are concerned with weather/local news. What are the other complaints he received ? Are there any complaints regarding stations location ?.Is the station located in farm country where the news on weather forecast becomes important for planting and harvesting the crops. On the other hand, is it located in a secluded place where there is not much economy with unemployment bolstering the residents to watch more telivision. Is it located in urban area?, where the crime rates are popping up seemingly every day,with which the local news is on high demand.
Expanding the coverage to attract more number of viewers and to avoid losing advertising revenues without empirical reasons is erroneous.
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Sentence: If so, is it sudden or gradual ? constant or inttermittent ? .
Error: inttermittent Suggestion: intermittent
Sentence: On the other hand, is it located in a secluded place where there is not much economy with unemployment bolstering the residents to watch more telivision.
Error: telivision Suggestion: television
Attribute Value Ideal
Score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 2 2
No. of Sentences: 20 15
No. of Words: 343 350
No. of Characters: 1715 1500
No. of Different Words: 178 200
Fourth Root of Number of Words: 4.304 4.7
Average Word Length: 5 4.6
Word Length SD: 2.591 2.4
No. of Words greater than 5 chars: 128 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.15 21.0
Sentence Length SD: 10.379 7.5
Use of Discourse Markers (%): 0.3 0.12
Sentence-Text Coherence: 0.297 0.35
Sentence-Para Coherence: 0.464 0.50
Sentence-Sentence Coherence: 0.059 0.07
Number of Paragraphs: 4 5