Argument Topic In order to reverse the recent decline in our profits we must reduce operating expenses at Movies Galore s ten video rental stores Since we are famous for our special bargains raising our rental prices is not a viable way to improve pr

The author argues that reduction in expenses, by closing at 6-9 pm will enable them make more profit, with the evidence that their shop at downtown Marston implement same strategy and it worked for them. May seem logical at first glance. However some assumptions the he implied without cogent evidence makes the arguement unconvincing.
First the author assumes that opening from 6-9 would actually reduce their expenses and revers the standard of their economy. Suppose for example that the opening and closing time is not the actual problem that is redarding their economy. If it's the problem of excess workers working in their shops are more than required? And each collect salary retarding the growth of the shop.
Secondly the author stating that they are known for bargaining ,there is no correlation with the arguement. Is he talking about the discount they give to their customers?? Furthermore stating that disposing old movies will increase their growth with giving ways on how to achieve that. If the writer states that that these movies will be disposed by given it away as bonus to their customers in order to maintain the relationship they have with them would have strengthened the assertion.
Finally the writer asserting that the same measure taking by their other store will be implemented on other nine stores will seem more convincing if he provides a evidence of a survey of different stores with the same demographic where their various stores are located on how and what measures they undertook in order to survive and the results are tested by the yearly stock taken and day to day activities. Because what worked for the other.
might not work for the rest.
In conclusion the author stating that shift in the time of working will affect their growth in profit positively is not a bad idea. However concrete evidence should be provided in order to make the assertion authentic and reasonable. Therefore owner of the these stores should be skeptical in the idea provided before implement this new strategy that he might regret in the future.