The following appeared in a local newspaper. "People should not be misled by the advertising competition between Coldex and Cold-Away, both popular over-the-counter cold medications that anyone can purchase without a doctor's prescription. Each brand is a

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The following appeared in a local newspaper.

"People should not be misled by the advertising competition between Coldex and Cold-Away, both popular over-the-counter cold medications that anyone can purchase without a doctor's prescription. Each brand is accusing the other of causing some well-known, unwanted side effect: Coldex is known to contribute to existing high blood pressure and Cold-Away is known to cause drowsiness. But the choice should be clear for most health-conscious people: Cold-Away has been on the market for much longer and is used by more hospitals than is Coldex. Clearly, Cold-Away is more effective." - GRE Argument 54

This argument concludes that Cold-Away is a more effective non-prescription cold medication than Coldex. The argument points out that each one has a distinct unwanted side effect: Cold-Away causes drowsiness, while Coldex contributes to existing high blood pressure. To support its conclusion, the argument points out that Cold-Away has been on the market considerably longer, and that it is used by more hospitals than Coldex. I find the argument unconvincing for three reasons.

First, the mere fact that Cold-Away has been on the market longer than Coldex is scant evidence of their comparative...

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No. of Different Words: 170 200
Fourth Root of Number of Words: 4.294 4.7
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Avg. Sentence Length: 18.889 21.0
Sentence Length SD: 8.286 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.383 0.35
Sentence-Para Coherence: 0.612 0.50
Sentence-Sentence Coherence: 0.111 0.07
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