A recent sales study indicates that consumption of seafood dishes in Bay City restaurants has increased by 30 percent during the past five years. Yet there are no currently operating city restaurants whose specialty is seafood. Moreover, the majority of f

The author predicts that the new Captain Seafood should be popular and profitable since a recent study showed an increase in seafood consumption and that majority of families in Bay city are outside eaters; hence Captain Seafood would have a profitable customer base. However, certain facts need to be established before these predictions can hold valid.

Even though there has been a 30 percent increase in sea food consumption, the author does not give any actual figure for the previous consumership which would help analyze the significance of this 30 percent increase in sea food consumption. If perhaps there were 10 people eating and over the past five years there became 13 eaters of sea food, such an increase is not of great significance to make any valid prediction on the profitability of Captain Sea food. A statistics detailing the amount of sea food consumption in actual figures would help clarify the significance of this 30 percent increase.

Also, this 30 percent increase could be explained by an increase in population of Bay City. If there is an increase in population over the next 5 years, then it is most likely that the fraction of sea food eaters also increased proportionately, hence on the overall the proportion of sea food eaters remained the same though it had experienced an increase. If this is the case, then it does not necesarily mean that sea food is gaining popularity among consumers. An analysis on population data of Bay city would help resolve the above question.

Though the study shows that most Bay city residents are 2 income earners and a nationwide study indicates that such family eat outside most times, it is still yet to be proven that the nationwide behavior is the same as that of Bay city’s. In fact, it could be that Bay city residents are an exception to this general behavior. A similar study should be conducted on Bay city residents to determine if they are most likely to eat outside. Such a study would help evaluate the logic of the author’s argument about seafood likely gaining popularity.

Also while the author points out their is rise in seafood consumption, though there are no restaurants specializing in sea food, it is likely that the sea food consumption mentioned is a result of sea ffood as complements to other meals, as opposed to sea food being the bulk of such meal. If this is the case, then the author has no evidence yet to suggest that Bay city residents who eat outside would be willing to go to a Captain Seafood which specializes only in seafood as perhaps they may enjoy seafood as complements to meals and not seafood as the main constituents of their meal. A study should be conducted on Bay city residents to determine the extent of their preference for sea food, as such result would help validate the authors argument.

Several studies are still needed to determine the validity of this prediction on the popularity of Captain Seafood. Until these studies are conducted, it is difficult for one to predict the fate of Captain Seafood.