The following is a memorandum from the business manager of a television station Over the past year our late night news program has devoted increased time to national news and less time to weather and local news During this period most of the complaints re

The decision to restore previous time allocations of weather and local news on the television program requires additional information. As it stands, the station manager's argument is based on assumptions regarding causation and ignores the question of prior norms.

First, the station manager reports that most of the viewer complaints over the past year express concern over the coverage of weather and local news, but this fails to consider what viewers complained about prior to the shift toward national news coverage. The manager should compare complaints received from both time periods since it is possible that most viewer complaints have always focused on weather and local news.

Regarding the issue of local businesses canceling their advertising contracts, many questions remain unanswered. The television station manager assumes that these cancelations are due to the decrease in local news coverage, but there may be other factors influencing local businesses' decisions. Perhaps other changes simultaneously occured, such as an increase in advertising prices or a decrease in the time allotted per advertisement. Additionally, the station manager should address whether total advertising revenue, rather then simply locally generated revenue, has even actually declined. It is possible that national businesses are increasing their advertising, replacing any revenue lost for local businesses.
If this is the case, it may be because the viewership demographic has shifted rather than declined. A decrease in local viewership may not be a concern if there has been an increase in total viewership from other regions.

The television station manager could strengthen their argument to restore time devoted to weather and local news to former levels by addressing these questions. In order to justify their decision, they would need to prove that viewer complaints regarding weather and local news have actually increased, total viewership numbers have actually declined, total advertising revenue has likewise declined, and no other alterations in station policies could account for such changes. Without such evidence, their decision stands on weak ground.

Votes
Average: 5 (1 vote)
Essay Categories
Essays by the user:

Grammar and spelling errors:
Line 5, column 529, Rule ID: RATHER_THEN[1]
Message: Did you mean 'than'? 'than' is used for comparisons, 'then' is an expression of time.
Suggestion: than
...ether total advertising revenue, rather then simply locally generated revenue, has e...
^^^^

Transition Words or Phrases used:
actually, but, first, if, likewise, may, regarding, then, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 10.0 19.5258426966 51% => More to be verbs wanted.
Auxiliary verbs: 9.0 12.4196629213 72% => OK
Conjunction : 10.0 14.8657303371 67% => OK
Relative clauses : 5.0 11.3162921348 44% => More relative clauses wanted.
Pronoun: 19.0 33.0505617978 57% => OK
Preposition: 38.0 58.6224719101 65% => OK
Nominalization: 13.0 12.9106741573 101% => OK

Performance on vocabulary words:
No of characters: 1856.0 2235.4752809 83% => OK
No of words: 324.0 442.535393258 73% => More content wanted.
Chars per words: 5.72839506173 5.05705443957 113% => OK
Fourth root words length: 4.24264068712 4.55969084622 93% => OK
Word Length SD: 2.82727505294 2.79657885939 101% => OK
Unique words: 170.0 215.323595506 79% => More unique words wanted.
Unique words percentage: 0.524691358025 0.4932671777 106% => OK
syllable_count: 569.7 704.065955056 81% => OK
avg_syllables_per_word: 1.8 1.59117977528 113% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 6.24550561798 64% => OK
Article: 8.0 4.99550561798 160% => OK
Subordination: 2.0 3.10617977528 64% => OK
Conjunction: 3.0 1.77640449438 169% => OK
Preposition: 3.0 4.38483146067 68% => OK

Performance on sentences:
How many sentences: 14.0 20.2370786517 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 23.0359550562 100% => OK
Sentence length SD: 62.4069920206 60.3974514979 103% => OK
Chars per sentence: 132.571428571 118.986275619 111% => OK
Words per sentence: 23.1428571429 23.4991977007 98% => OK
Discourse Markers: 4.64285714286 5.21951772744 89% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 1.0 7.80617977528 13% => OK
Sentences with positive sentiment : 4.0 10.2758426966 39% => More positive sentences wanted.
Sentences with negative sentiment : 6.0 5.13820224719 117% => OK
Sentences with neutral sentiment: 4.0 4.83258426966 83% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.386300956493 0.243740707755 158% => OK
Sentence topic coherence: 0.133379898547 0.0831039109588 160% => OK
Sentence topic coherence SD: 0.108976465521 0.0758088955206 144% => OK
Paragraph topic coherence: 0.215894111317 0.150359130593 144% => OK
Paragraph topic coherence SD: 0.113841411687 0.0667264976115 171% => OK

Essay readability:
automated_readability_index: 17.1 14.1392134831 121% => OK
flesch_reading_ease: 31.21 48.8420337079 64% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 14.6 12.1743820225 120% => OK
coleman_liau_index: 16.25 12.1639044944 134% => OK
dale_chall_readability_score: 9.07 8.38706741573 108% => OK
difficult_words: 88.0 100.480337079 88% => OK
linsear_write_formula: 13.5 11.8971910112 113% => OK
gunning_fog: 11.2 11.2143820225 100% => OK
text_standard: 9.0 11.7820224719 76% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.