The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director of the Super Screen Movie Production Company is concerned about the movies not being advertised well. He believes that the public are not aware of the movies of this production company. In his view, the audience to this company's movies is less but the positive reviews seem to have increased. He argues that, a greater budget must be allocated to the advertising and awareness about the movies produced by Super Screen. His argument, though compelling at a cursory glance, is flawed. There are several factors that the director needs to consider before taking the final decision of budget allotment to advertising.
Firstly, though the number of people who attended the Super Screen produced movies were fewer than ever, the actual count of the reviews in the current year and the past years must be estimated. The enumeration is required to eliminate the vague idea about the reviews increase. It may be that though the positive reviews increased, the negative reviews also could have increased, of which there is no mention. May be the audience who disliked Super Screen movies, or gave negative reviews in the past, did not attend because of the lack of interest, and the reviews in the positive category seem to give an illusion of having increased.
Secondly, may be the content of the Super Screen movies is reaching the general audience. But they are willingly disinterested in attending Super Screen movies because of probably the higher ticket costs,or even better other Production house movies that same year.
Moreover, assuming that Super Screen movies are of good quality is a presumptuous point made by the advertising director. The content of the movies might be offensive to a larger percentage of public, or even boring and repetitive to some. Also, the actors working for the Production house might not be doing a good job. Thus, it is likely that because of these reasons, the general public prefers movies of other production house. And instead of leveraging more money towards advertising, Super Screen must divert it towards better actors, writers and quality content and videography.
Considering going through the negative and positive reviews of the audience, the company will get an idea of where it lacks in pleasing them. Also, establishing the argument of the advertising director on proper statistics and numbers for the people attending each year, and the actual reviews percentage in the current and past years, and looking into the quality aspects of Super Screen movies instead of assuming it to be good, the director;s argument will either be strengthened or weakened.
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Grammar and spelling errors:
Line 3, column 416, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...ased, of which there is no mention. May be the audience who disliked Super Screen ...
^^
Line 5, column 204, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , or
...ause of probably the higher ticket costs,or even better other Production house movi...
^^^
Line 7, column 376, Rule ID: GENERAL_XX[1]
Message: Use simply 'public'.
Suggestion: public
...kely that because of these reasons, the general public prefers movies of other production hous...
^^^^^^^^^^^^^^
Line 7, column 573, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... actors, writers and quality content and videography. Considering going throug...
^^
Line 9, column 287, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'reviews'' or 'review's'?
Suggestion: reviews'; review's
...ple attending each year, and the actual reviews percentage in the current and past year...
^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, look, may, moreover, second, secondly, so, then, thus, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.5258426966 118% => OK
Auxiliary verbs: 11.0 12.4196629213 89% => OK
Conjunction : 18.0 14.8657303371 121% => OK
Relative clauses : 11.0 11.3162921348 97% => OK
Pronoun: 21.0 33.0505617978 64% => OK
Preposition: 54.0 58.6224719101 92% => OK
Nominalization: 15.0 12.9106741573 116% => OK
Performance on vocabulary words:
No of characters: 2212.0 2235.4752809 99% => OK
No of words: 429.0 442.535393258 97% => OK
Chars per words: 5.15617715618 5.05705443957 102% => OK
Fourth root words length: 4.55107846309 4.55969084622 100% => OK
Word Length SD: 2.62538134113 2.79657885939 94% => OK
Unique words: 199.0 215.323595506 92% => More unique words wanted.
Unique words percentage: 0.463869463869 0.4932671777 94% => More unique words wanted or less content wanted.
syllable_count: 691.2 704.065955056 98% => OK
avg_syllables_per_word: 1.6 1.59117977528 101% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 6.24550561798 80% => OK
Interrogative: 0.0 0.740449438202 0% => OK
Article: 11.0 4.99550561798 220% => Less articles wanted as sentence beginning.
Subordination: 2.0 3.10617977528 64% => OK
Conjunction: 8.0 1.77640449438 450% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.38483146067 68% => OK
Performance on sentences:
How many sentences: 19.0 20.2370786517 94% => OK
Sentence length: 22.0 23.0359550562 96% => OK
Sentence length SD: 64.4952702855 60.3974514979 107% => OK
Chars per sentence: 116.421052632 118.986275619 98% => OK
Words per sentence: 22.5789473684 23.4991977007 96% => OK
Discourse Markers: 4.52631578947 5.21951772744 87% => OK
Paragraphs: 5.0 4.97078651685 101% => OK
Language errors: 5.0 7.80617977528 64% => OK
Sentences with positive sentiment : 13.0 10.2758426966 127% => OK
Sentences with negative sentiment : 3.0 5.13820224719 58% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.83258426966 62% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.299698434237 0.243740707755 123% => OK
Sentence topic coherence: 0.107678195776 0.0831039109588 130% => OK
Sentence topic coherence SD: 0.0958031744094 0.0758088955206 126% => OK
Paragraph topic coherence: 0.192881054625 0.150359130593 128% => OK
Paragraph topic coherence SD: 0.0448713495656 0.0667264976115 67% => OK
Essay readability:
automated_readability_index: 14.2 14.1392134831 100% => OK
flesch_reading_ease: 49.15 48.8420337079 101% => OK
smog_index: 8.8 7.92365168539 111% => OK
flesch_kincaid_grade: 11.9 12.1743820225 98% => OK
coleman_liau_index: 12.94 12.1639044944 106% => OK
dale_chall_readability_score: 8.22 8.38706741573 98% => OK
difficult_words: 95.0 100.480337079 95% => OK
linsear_write_formula: 8.0 11.8971910112 67% => OK
gunning_fog: 10.8 11.2143820225 96% => OK
text_standard: 11.0 11.7820224719 93% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.