From the dawn of invention of media, advertisements have become one of the prominent interfaces to promote products, nowadays many sport product companies are using sportsmen as their face of advertising. This essay will discuss the advantages and disadvantages of this aspect and conclude.
One main factor that can put forward as a prime benefit of using athletes in publicizing the sports product is expanding the brand value. Players in international sports have a great fan following. Hence, they can be used not only as an ambassador for the firm but also as a source of marketing. It is said that the average sales had gone up by 78% when Sina Nehwal took Yonex shuttle bats to promote. It is also exemplified in the growing number of people using Reebok sports brand in India after Virat Kohli branding it. In brief, it is evident that the sportsperson can increase the sports product brand value in countries. Another point worth considering is it can help in getting other sports into countries. Some games are limited to some countries, so for gaining an adequate amount of market sport product companies uses famous sportspersons to promote the product in their countries. Sports like Cricket which is an English game is quite popular in many of Asian countries, it is said that the famous Brand Nike is prompting Cricket in Canada by advertising Sachin Tendulkar posters and television, also they have recently organized an ice cricket to promote their brand.
On the other hand, although this process has an adequate amount of advantages there are some disadvantages. Some people only work for money and they can be a brand face for anything. One example is that in recent International Twenty-Twenty cricket matches some cricketers are used for promoting a sport-drink which had a high amount of doping bases and they have been paid a considerable amount for promoting this product, this resulted in 158 people hospitalized by consuming that drink. So it is clear that advertising by a sports person without knowing about the product has some negative implications
In conclusion, many sports brands are using athletes to promote their products. While people buy these products without having a second thought, it promotes new sports and helps in the expansion of the product market. Despite the minor disadvantage, the benefit of using a player in promoting a sports product has more advantages
Grammar and spelling errors:
Line 3, column 94, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'sports'' or 'sport's'?
Suggestion: sports'; sport's
...it of using athletes in publicizing the sports product is expanding the brand value. P...
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Line 3, column 587, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'sports'' or 'sport's'?
Suggestion: sports'; sport's
... that the sportsperson can increase the sports product brand value in countries. Anoth...
^^^^^^
Line 5, column 528, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'sports'' or 'sport's'?
Suggestion: sports'; sport's
...k. So it is clear that advertising by a sports person without knowing about the produc...
^^^^^^
Line 7, column 296, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'sports'' or 'sport's'?
Suggestion: sports'; sport's
...enefit of using a player in promoting a sports product has more advantages
^^^^^^
Transition Words or Phrases used:
also, but, hence, if, second, so, while, in brief, in conclusion, in fact, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 7.48453608247 254% => Less to be verbs wanted.
Auxiliary verbs: 6.0 4.92783505155 122% => OK
Conjunction : 7.0 5.05154639175 139% => OK
Relative clauses : 10.0 3.03092783505 330% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 29.0 32.9175257732 88% => OK
Preposition: 50.0 26.3917525773 189% => OK
Nominalization: 1.0 3.85567010309 26% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2026.0 937.175257732 216% => Less number of characters wanted.
No of words: 398.0 206.0 193% => Less content wanted.
Chars per words: 5.09045226131 4.54256449028 112% => OK
Fourth root words length: 4.46653527281 3.78020617076 118% => OK
Word Length SD: 2.81551470471 2.54303337028 111% => OK
Unique words: 202.0 127.690721649 158% => OK
Unique words percentage: 0.507537688442 0.622605031667 82% => More unique words wanted or less content wanted.
syllable_count: 628.2 290.88556701 216% => syllable counts are too long.
avg_syllables_per_word: 1.6 1.41237113402 113% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 9.13402061856 88% => OK
Article: 1.0 0.824742268041 121% => OK
Subordination: 2.0 1.83505154639 109% => OK
Conjunction: 0.0 0.463917525773 0% => OK
Preposition: 5.0 1.44329896907 346% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 17.0 12.6804123711 134% => OK
Sentence length: 23.0 16.3608247423 141% => The Avg. Sentence Length is relatively long.
Sentence length SD: 69.327216703 44.8134815571 155% => OK
Chars per sentence: 119.176470588 76.5299724578 156% => OK
Words per sentence: 23.4117647059 16.8248392259 139% => OK
Discourse Markers: 5.41176470588 4.34317383033 125% => OK
Paragraphs: 4.0 4.29896907216 93% => OK
Language errors: 4.0 2.54639175258 157% => OK
Sentences with positive sentiment : 14.0 7.41237113402 189% => OK
Sentences with negative sentiment : 1.0 1.49484536082 67% => OK
Sentences with neutral sentiment: 2.0 3.94845360825 51% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.277342922683 0.216113520407 128% => OK
Sentence topic coherence: 0.106200825628 0.0766984524023 138% => OK
Sentence topic coherence SD: 0.0757227302243 0.0603063233224 126% => OK
Paragraph topic coherence: 0.210205017775 0.12726935374 165% => OK
Paragraph topic coherence SD: 0.0655646554429 0.0580467560999 113% => OK
Essay readability:
automated_readability_index: 14.2 8.37731958763 170% => OK
flesch_reading_ease: 48.13 70.7449484536 68% => OK
smog_index: 8.8 3.82989690722 230% => Smog_index is high.
flesch_kincaid_grade: 12.3 7.45979381443 165% => OK
coleman_liau_index: 12.54 8.71597938144 144% => OK
dale_chall_readability_score: 8.78 7.59969072165 116% => OK
difficult_words: 101.0 41.2886597938 245% => Less difficult words wanted.
linsear_write_formula: 8.5 8.62886597938 99% => OK
gunning_fog: 11.2 8.54432989691 131% => OK
text_standard: 9.0 8.15463917526 110% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.