Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What can be taken to protect them?
With the ever intensified competition between companies, an increasing number of advertisements are produced to attract customers. Personally, I believe the widespread advertisements imposing a great influence on individuals’ life, and two measures should be adopted to protect consumers.
There is no doubt that people are affected by advertisings from many aspects. First of all, it encourages people to become consumerism. This is because advertisements are propagating an ideology than attracting attributes such as popularity and happiness can only be attained by purchasing certain commodities. Through encouraging individuals to buy these unnecessary products, it is highly likely that people will become over-consumption. In addition, advertisements hamper individuals’ self-esteem as they spread the concept that people need to adhere to certain social norms to obtain acceptance. For example, models in fashion advertisements are always slim and tall, impairing the self-confidence of those girls who are short and overweight.
In order to protect consumers from the negative impacts of advertisement, two strategies could be adopted. To begin with, the content of advertisements should be regulated. The strict rule applied on advertisements in China play a vivid example here. With the decrease of biased promises made by advertisements, people are able to make more sensible consumption decisions. Moreover, education is another efficient means because it enhances people’s awareness to choose products based on their needs. If consumers possess the capability to identify the differences between the real products and advertisements, they will not likely to spend money on non-essential products.
In conclusion, people are easily impacted by various advertisements, hence the content of advertisements should be regulated, and consumers need to be educated.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2019-05-30 | drsnn | 61 | view |
| 2019-03-23 | jay2041998 | 87 | view |
| 2018-11-25 | Tan0295 | 73 | view |
| 2018-11-01 | vishal sachdeva | 78 | view |
| 2018-10-26 | Kira Kira | 89 | view |
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Comments
Essay evaluation report
With the ever intensified competition between companies,
With the ever intensified competition between two companies,
With the ever intensified competition among companies,
I believe the widespread advertisements imposing a great influence on individuals’ life,
I believe the widespread advertisements are imposing a great influence on individuals’ life,
attracting attributes such as popularity and happiness can only be attained by purchasing certain commodities.
attracting attributes such as popularity and happiness which can only be attained by purchasing certain commodities. //after 'such as' + nouns
advertisements hamper individuals’ self-esteem as they spread the concept
Description: 'they' refers to what? Be sensitive to use pronouns.
The strict rule applied on advertisements in China play a vivid example here
The strict rules applied on advertisements in China play a vivid example here
flaws:
1. No. of Grammatical Errors: 5 2
2. be verbs like 'is/are' are over used.
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Attribute Value Ideal
Final score: 6.5 out of 9
Category: Good Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 270 350
No. of Characters: 1567 1500
No. of Different Words: 166 200
Fourth Root of Number of Words: 4.054 4.7
Average Word Length: 5.804 4.6
Word Length SD: 3.416 2.4
No. of Words greater than 5 chars: 129 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 78 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18 21.0
Sentence Length SD: 4.953 7.5
Use of Discourse Markers (%): 0.6 0.12
Sentence-Text Coherence: 0.337 0.35
Sentence-Para Coherence: 0.514 0.50
Sentence-Sentence Coherence: 0.044 0.07
Number of Paragraphs: 4 5
Transition Words or Phrases used:
but, first, hence, if, moreover, so, for example, in addition, in conclusion, no doubt, such as, first of all, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 13.0 24.0651302605 54% => OK
Preposition: 43.0 41.998997996 102% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1623.0 1615.20841683 100% => OK
No of words: 270.0 315.596192385 86% => More content wanted.
Chars per words: 6.01111111111 5.12529762239 117% => OK
Fourth root words length: 4.05360046442 4.20363070211 96% => OK
Word Length SD: 3.65194387984 2.80592935109 130% => OK
Unique words: 171.0 176.041082164 97% => OK
Unique words percentage: 0.633333333333 0.561755894193 113% => OK
syllable_count: 513.0 506.74238477 101% => OK
avg_syllables_per_word: 1.9 1.60771543086 118% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 5.43587174349 92% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 38.6810318143 49.4020404114 78% => OK
Chars per sentence: 108.2 106.682146367 101% => OK
Words per sentence: 18.0 20.7667163134 87% => OK
Discourse Markers: 8.26666666667 7.06120827912 117% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.251474244349 0.244688304435 103% => OK
Sentence topic coherence: 0.0830057092089 0.084324248473 98% => OK
Sentence topic coherence SD: 0.0634228735122 0.0667982634062 95% => OK
Paragraph topic coherence: 0.163688439146 0.151304729494 108% => OK
Paragraph topic coherence SD: 0.0409110107345 0.056905535591 72% => OK
Essay readability:
automated_readability_index: 15.9 13.0946893788 121% => OK
flesch_reading_ease: 27.83 50.2224549098 55% => Flesch_reading_ease is low.
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.9 11.3001002004 123% => OK
coleman_liau_index: 17.28 12.4159519038 139% => OK
dale_chall_readability_score: 9.62 8.58950901804 112% => OK
difficult_words: 87.0 78.4519038076 111% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.