An increasing number of people are buying what they want need online what are the advantages and disadvantages for both individuals and companies to shopping online

In this contemporary society, cutting-edge technology has made room for internet based form of trading.As a result there are surging proportion of individuals purchasing items via the internet.Is this type of marketing helpful or not ? In this essay, I will discuss the merits and demerits of such transactions for both the customer and the business ventures.
There are two perceived benefits for online trading to both parties.Firstly,consumers and companies can conveniently fulfill their purposes.A potential customer willing to purchase a commodity can sit in the comfort of his or her home while attending to other activities and procure items via the internet.This way time is saved for other pertinent activities.The companies on the hand acquires more profit because they need not necessarily put up structures for business purposes but they can easily transfer goods to their respective buyers.Such form of businesses is profoundly beneficial for small businesses with less capital because the requirements is less expensive.Secondly,web based type of sales enables immense form of advertisements through the aid of social media platforms such as YouTube,Facebook,Instagram but to mention a few.Most people tend to buy more goods and services through this channel.Furthermore,customers get the privilege to select from myriads of goods and they are able to finally settle on their preference with best prices .Companies on the other hand benefit tremendously due to constant demand of commodities this increases production. Therefore,the positive impact of online sales for both buyers and company owners is the convenience and a major site for advertisement purposes.

However, there are two major setbacks to internet trading on both consumers and business owners. The tendency for poor quality of goods intended to exploit customers and the risk in delivering items to consumers who may not pay is the first downside to online sales.Provided that purchasers were moving to shops to view the authenticity of products they may find faults and reject some goods but in this case they can only wait for goods to be delivered this is a large setback for consumers.Also,companies on the other end ,may deliver goods to consumers who will ultimately may credit them thus slowing down business.
The second problem is the issue of fraudulent activities.For instance,the increasing trend of internet based trade has permitted illegal and non existing companies to operate illegally deceiving consumers.This in the long run causes lack of trust which ultimately results in poor sales in companies who may be legally operating.
To conclude, website form of trading evinces convenience and a major platform for advertisement which is advantageous although risk for poor quality of goods and fraudulent activities may negatively affect such type of sales.

Votes
Average: 6.7 (1 vote)

Grammar and spelling errors:
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...duals purchasing items via the internet.Is this type of marketing helpful or not ?...
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...ies this increases production. Therefore,the positive impact of online sales for bot...
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Transition Words or Phrases used:
also, but, finally, first, firstly, furthermore, however, may, second, secondly, so, then, therefore, thus, while, for instance, such as, as a result, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 13.0 7.85571142285 165% => OK
Conjunction : 19.0 10.4138276553 182% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 59.0 41.998997996 140% => OK
Nominalization: 9.0 8.3376753507 108% => OK

Performance on vocabulary words:
No of characters: 2426.0 1615.20841683 150% => OK
No of words: 438.0 315.596192385 139% => Less content wanted.
Chars per words: 5.53881278539 5.12529762239 108% => OK
Fourth root words length: 4.57476223824 4.20363070211 109% => OK
Word Length SD: 3.66841764207 2.80592935109 131% => OK
Unique words: 240.0 176.041082164 136% => OK
Unique words percentage: 0.547945205479 0.561755894193 98% => OK
syllable_count: 763.2 506.74238477 151% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK

Performance on sentences:
How many sentences: 8.0 16.0721442886 50% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 54.0 20.2975951904 266% => The Avg. Sentence Length is relatively long.
Sentence length SD: 333.960326985 49.4020404114 676% => The lengths of sentences changed so frequently.
Chars per sentence: 303.25 106.682146367 284% => Less chars_per_sentence wanted.
Words per sentence: 54.75 20.7667163134 264% => Less words per sentence wanted.
Discourse Markers: 21.0 7.06120827912 297% => Less transition words/phrases wanted.
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 28.0 5.01903807615 558% => Less language errors wanted.
Sentences with positive sentiment : 4.0 8.67935871743 46% => More positive sentences wanted.
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.194694145415 0.244688304435 80% => OK
Sentence topic coherence: 0.08691603736 0.084324248473 103% => OK
Sentence topic coherence SD: 0.0472708679141 0.0667982634062 71% => OK
Paragraph topic coherence: 0.0977351763588 0.151304729494 65% => OK
Paragraph topic coherence SD: 0.0454876346844 0.056905535591 80% => OK

Essay readability:
automated_readability_index: 32.0 13.0946893788 244% => Automated_readability_index is high.
flesch_reading_ease: 8.21 50.2224549098 16% => Flesch_reading_ease is low.
smog_index: 14.6 7.44779559118 196% => OK
flesch_kincaid_grade: 25.5 11.3001002004 226% => Flesch kincaid grade is high.
coleman_liau_index: 15.74 12.4159519038 127% => OK
dale_chall_readability_score: 11.11 8.58950901804 129% => OK
difficult_words: 133.0 78.4519038076 170% => OK
linsear_write_formula: 20.0 9.78957915832 204% => Linsear_write_formula is high.
gunning_fog: 23.6 10.1190380762 233% => Gunning_fog is high.
text_standard: 26.0 10.7795591182 241% => The average readability is very high. Good job!
What are above readability scores?

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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.