Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both these views and give your own opinion.
In the contemporary society, advertisements have evolved with the taste of people in order to hone in more customers and sell their products. Some people think that this form of marketing is effective in convincing people to purchase their products while others are of the opinion that it has become so common no one pays attention. I personally side with the former and will put forth the reasons in the following essay.
To begin with, there are numerous reasons as to why advertisements are still able to convince customers. Due to the evolution of advertising with time and technology, the contents have become more eye catching and are displayed in a way which compels the viewers to watch them. For instance, in an ad where two women sitting on a swing all decked up, it is difficult to predict what is happening and the viewers interest are piqued to find out the product, until one of them draws out a delicious chocolate filled cookie. Furthermore, when people are stuck in traffic for hours the big screen advertisements become a reason to spend the time, thereby noting a few products.
However, the cause of certain advertisements being ignored are few. Some advertising agencies believe in the traditional method of marketing displaying the same type of ads over and over which causes the audience to lose interest and ends up being ignored altogether. In fact, there are quite a few ads are so dull, it fails to hold peoples’ attention even for a few seconds and hence fail to sell their products.
To sum up, advertisements will be successful if their content is interesting and has a captivating story to it; otherwise it will end up being ignored by the public.
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Comments
Essay evaluations by e-grader
Transition Words or Phrases used:
furthermore, hence, however, if, second, so, still, while, as to, for instance, in fact, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 15.0 24.0651302605 62% => OK
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1403.0 1615.20841683 87% => OK
No of words: 289.0 315.596192385 92% => More content wanted.
Chars per words: 4.85467128028 5.12529762239 95% => OK
Fourth root words length: 4.12310562562 4.20363070211 98% => OK
Word Length SD: 2.83157480541 2.80592935109 101% => OK
Unique words: 167.0 176.041082164 95% => More unique words wanted.
Unique words percentage: 0.57785467128 0.561755894193 103% => OK
syllable_count: 445.5 506.74238477 88% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 11.0 16.0721442886 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 20.2975951904 128% => The Avg. Sentence Length is relatively long.
Sentence length SD: 48.871563839 49.4020404114 99% => OK
Chars per sentence: 127.545454545 106.682146367 120% => OK
Words per sentence: 26.2727272727 20.7667163134 127% => OK
Discourse Markers: 10.2727272727 7.06120827912 145% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 4.0 8.67935871743 46% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.192059689667 0.244688304435 78% => OK
Sentence topic coherence: 0.0742202916367 0.084324248473 88% => OK
Sentence topic coherence SD: 0.0688469256033 0.0667982634062 103% => OK
Paragraph topic coherence: 0.116308813996 0.151304729494 77% => OK
Paragraph topic coherence SD: 0.0672585959252 0.056905535591 118% => OK
Essay readability:
automated_readability_index: 14.5 13.0946893788 111% => OK
flesch_reading_ease: 53.55 50.2224549098 107% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 11.15 12.4159519038 90% => OK
dale_chall_readability_score: 8.15 8.58950901804 95% => OK
difficult_words: 59.0 78.4519038076 75% => More difficult words wanted.
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 12.4 10.1190380762 123% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
furthermore, hence, however, if, second, so, still, while, as to, for instance, in fact, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 13.1623246493 129% => OK
Auxiliary verbs: 3.0 7.85571142285 38% => OK
Conjunction : 9.0 10.4138276553 86% => OK
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 15.0 24.0651302605 62% => OK
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1403.0 1615.20841683 87% => OK
No of words: 289.0 315.596192385 92% => More content wanted.
Chars per words: 4.85467128028 5.12529762239 95% => OK
Fourth root words length: 4.12310562562 4.20363070211 98% => OK
Word Length SD: 2.83157480541 2.80592935109 101% => OK
Unique words: 167.0 176.041082164 95% => More unique words wanted.
Unique words percentage: 0.57785467128 0.561755894193 103% => OK
syllable_count: 445.5 506.74238477 88% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 11.0 16.0721442886 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 20.2975951904 128% => The Avg. Sentence Length is relatively long.
Sentence length SD: 48.871563839 49.4020404114 99% => OK
Chars per sentence: 127.545454545 106.682146367 120% => OK
Words per sentence: 26.2727272727 20.7667163134 127% => OK
Discourse Markers: 10.2727272727 7.06120827912 145% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 4.0 8.67935871743 46% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.192059689667 0.244688304435 78% => OK
Sentence topic coherence: 0.0742202916367 0.084324248473 88% => OK
Sentence topic coherence SD: 0.0688469256033 0.0667982634062 103% => OK
Paragraph topic coherence: 0.116308813996 0.151304729494 77% => OK
Paragraph topic coherence SD: 0.0672585959252 0.056905535591 118% => OK
Essay readability:
automated_readability_index: 14.5 13.0946893788 111% => OK
flesch_reading_ease: 53.55 50.2224549098 107% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 11.15 12.4159519038 90% => OK
dale_chall_readability_score: 8.15 8.58950901804 95% => OK
difficult_words: 59.0 78.4519038076 75% => More difficult words wanted.
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 12.4 10.1190380762 123% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.