Today ,the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
Do you agree or disagree?
We are surrounded by advertisements in our daily life. For example, when we walk on the street, when we turn on the television, when we browse the Internet, advertisements could be seen almost everywhere. Some people believe that consumers tend to buy unnecessary products because of the influence of advertising. Personally speaking, I agree with this opinion.
To begin with, advertising is responsible for consumer society because it create the culture of consumption. In order to survive in severe business competition, a lot of effort is put into advertisements by companies. Producers apply advertisements in various mass media such as print, TV and the Internet. Consequently, advertisements could be seen everywhere. It has been proved by psychological research that people are more likely to have material desires if they are being exposed to a large amount of advertisements every day in comparison with those who watch fewer advertisements in their daily life.
In addition, more and more advertisements are displayed in a fantastic and abstract way. For example, it is common to see an image of luxurious and successful life in some advertisements of cars, wines and perfumes. They intend selling a brand image, consumers are encouraged to associate certain brands with higher social status. In this way, they may buy goods impulsively with the illusion of decent life shown in advertisements. In this way, advertisements play a role of manipulating people.
In conclusion, the power of advertising is not being overestimated, it leads to the consumption growth and greatly effect on modern commercial world. Nevertheless, its negative influence of stimulating impulse buying should not be neglected.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2018-05-08 | goodluck0101 | 78 | view |
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Grammar and spelling errors:
Line 3, column 75, Rule ID: IT_VBZ[1]
Message: Did you mean 'creates'?
Suggestion: creates
...onsible for consumer society because it create the culture of consumption. In order to...
^^^^^^
Line 7, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... play a role of manipulating people. In conclusion, the power of advertising is...
^^
Transition Words or Phrases used:
consequently, if, may, nevertheless, so, for example, in addition, in conclusion, such as, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 4.0 7.85571142285 51% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 6.0 7.30460921844 82% => OK
Pronoun: 21.0 24.0651302605 87% => OK
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1461.0 1615.20841683 90% => OK
No of words: 267.0 315.596192385 85% => More content wanted.
Chars per words: 5.47191011236 5.12529762239 107% => OK
Fourth root words length: 4.04229324003 4.20363070211 96% => OK
Word Length SD: 3.42512998017 2.80592935109 122% => OK
Unique words: 162.0 176.041082164 92% => More unique words wanted.
Unique words percentage: 0.606741573034 0.561755894193 108% => OK
syllable_count: 464.4 506.74238477 92% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.0436964428 49.4020404114 95% => OK
Chars per sentence: 91.3125 106.682146367 86% => OK
Words per sentence: 16.6875 20.7667163134 80% => OK
Discourse Markers: 6.5 7.06120827912 92% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 2.0 5.01903807615 40% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.14158235347 0.244688304435 58% => OK
Sentence topic coherence: 0.0476790552226 0.084324248473 57% => OK
Sentence topic coherence SD: 0.02439301204 0.0667982634062 37% => Sentences are similar to each other.
Paragraph topic coherence: 0.0813776520131 0.151304729494 54% => OK
Paragraph topic coherence SD: 0.028743794184 0.056905535591 51% => OK
Essay readability:
automated_readability_index: 12.7 13.0946893788 97% => OK
flesch_reading_ease: 46.78 50.2224549098 93% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 14.15 12.4159519038 114% => OK
dale_chall_readability_score: 8.87 8.58950901804 103% => OK
difficult_words: 75.0 78.4519038076 96% => OK
linsear_write_formula: 8.0 9.78957915832 82% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
---------------------
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.