Consumers nowadays are faced with increased advertising from competing companies. To what extent do you think consumers are influenced by these advertisements? What measures can be taken to tackle this issue
With the advent of numerous brands for every product, it has become more of a competition to advertise your brand in order market your product and earn profits. The question is do consumers really change their opinion based on the advertisements.
To elaborate, with the rising competition, advertising the products becomes an important reason for the companies. For example, BMW is one of the top most brands in Automobiles. If a newly launched car company does not advertise their product, consumers might not even notice the launch of it, let alone that in future it may be a competition to BMW. From a company’s perspective, it sounds unreasonable to not advertise the product just because it gives multiple options to the consumers.
Although, advertisements play an important role, with the rising numbers of products in the market consumers may often tend to choose anything from the options available. For instance, while buying a toothpaste or vegetable oil my Mom would not even care about the ads. As long as the product is healthy and suits us, she would buy it. Hence, the ball is totally on the buyer’s court – to buy or not to buy is totally their decision irrespective of the way the product has been advertised. I do not like jewelry. It does not mean I do not have it at all, I have a couple of inexpensive rings as gifts from my parents. I just think, people pay too much attention to this stuff. I believe it is the result of mass advertising. Every day when I am watching TV, listening to the radio or reading the paper I notice many ads about getting an expensive ring, chain, necklace or ear-rings.
To conclude, advertisements are influential as long as consumers find them relevant or extra-ordinary. The only way to tackle this situation from a consumer’s perspective is to ignore and not be confused with the variety of brands. Any brand is good to use as long as the choices are not harming anyone.
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Transition Words or Phrases used:
hence, if, may, really, so, while, for example, for instance
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 13.1623246493 99% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 8.0 10.4138276553 77% => OK
Relative clauses : 2.0 7.30460921844 27% => More relative clauses wanted.
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 1616.0 1615.20841683 100% => OK
No of words: 337.0 315.596192385 107% => OK
Chars per words: 4.79525222552 5.12529762239 94% => OK
Fourth root words length: 4.28457229495 4.20363070211 102% => OK
Word Length SD: 2.98141182838 2.80592935109 106% => OK
Unique words: 188.0 176.041082164 107% => OK
Unique words percentage: 0.557863501484 0.561755894193 99% => OK
syllable_count: 507.6 506.74238477 100% => OK
avg_syllables_per_word: 1.5 1.60771543086 93% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 5.43587174349 147% => OK
Article: 3.0 2.52805611222 119% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 18.0 16.0721442886 112% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 45.4865670037 49.4020404114 92% => OK
Chars per sentence: 89.7777777778 106.682146367 84% => OK
Words per sentence: 18.7222222222 20.7667163134 90% => OK
Discourse Markers: 3.33333333333 7.06120827912 47% => More transition words/phrases wanted.
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 6.0 3.4128256513 176% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.20146456996 0.244688304435 82% => OK
Sentence topic coherence: 0.0600353666792 0.084324248473 71% => OK
Sentence topic coherence SD: 0.0581770824558 0.0667982634062 87% => OK
Paragraph topic coherence: 0.133664480475 0.151304729494 88% => OK
Paragraph topic coherence SD: 0.0399972590525 0.056905535591 70% => OK
Essay readability:
automated_readability_index: 10.5 13.0946893788 80% => Automated_readability_index is low.
flesch_reading_ease: 61.67 50.2224549098 123% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 9.1 11.3001002004 81% => OK
coleman_liau_index: 10.56 12.4159519038 85% => OK
dale_chall_readability_score: 7.72 8.58950901804 90% => OK
difficult_words: 68.0 78.4519038076 87% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.