Some people think that the only way to have success in business is to have a unique product.What factors, do you think, influence the success of a company?

There is no doubt that distinctive products give brand value to organizations. While a tiny number of professionals are of the opinion that business would flourish if they had created unique products, the majority of people argue that the quality of a product and marketing strategies are the key to enrich the business. In this essay, I will explain my support for the latter argument.

First of all, the Quality of a product is crucial in any sort of business. Moreover, the products have to be evaluated regularly. In other words, rigorous standards of accuracy should be implemented in manufacturing units. For instance, recently a renowned Indian mobile manufacturing giant has shut down their business because it was unable to deliver quality products as their counterparts. Moreover, it failed to achieve its competitor’s standards. So, every organization has to maintain quality testing and quality assurance teams to reach standards. To sum up, these are expected to focus on quality over quantity.

Secondly, building a robust marketing strategy is the crux in business expansion as products should be reached to consumers finally. The marketing strategy can be two more methods that are Analyzing the marketing environment and creating effective distribution methods. For example, one of the well known online e-commerce has got notable profits by utilizing these methods such as a discount on prices to gain more customers and introduced free delivery to get consumer loyalty.

In conclusion, although uniqueness is crucial, it is important to focus on the quality because gaining the trust of the customer is the key, and the marketing and methods of distribution play a crucial role in business success.

Votes
Average: 7.8 (1 vote)
Essays by the user:

Grammar and spelling errors:
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...free delivery to get consumer loyalty. In conclusion, although uniqueness is cr...
^^^

Transition Words or Phrases used:
but, finally, first, if, moreover, second, secondly, so, well, while, as to, for example, for instance, in conclusion, no doubt, sort of, such as, first of all, in other words, to sum up

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 38.0 41.998997996 90% => OK
Nominalization: 7.0 8.3376753507 84% => OK

Performance on vocabulary words:
No of characters: 1461.0 1615.20841683 90% => OK
No of words: 273.0 315.596192385 87% => More content wanted.
Chars per words: 5.35164835165 5.12529762239 104% => OK
Fourth root words length: 4.06481385082 4.20363070211 97% => OK
Word Length SD: 3.04626713464 2.80592935109 109% => OK
Unique words: 162.0 176.041082164 92% => More unique words wanted.
Unique words percentage: 0.593406593407 0.561755894193 106% => OK
syllable_count: 464.4 506.74238477 92% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 4.0 4.76152304609 84% => OK

Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 62.9726211969 49.4020404114 127% => OK
Chars per sentence: 104.357142857 106.682146367 98% => OK
Words per sentence: 19.5 20.7667163134 94% => OK
Discourse Markers: 13.2857142857 7.06120827912 188% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.108494314943 0.244688304435 44% => OK
Sentence topic coherence: 0.036226957393 0.084324248473 43% => OK
Sentence topic coherence SD: 0.0444710738513 0.0667982634062 67% => OK
Paragraph topic coherence: 0.0674425286748 0.151304729494 45% => OK
Paragraph topic coherence SD: 0.0268536604241 0.056905535591 47% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 13.5 13.0946893788 103% => OK
flesch_reading_ease: 43.73 50.2224549098 87% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 11.9 11.3001002004 105% => OK
coleman_liau_index: 13.75 12.4159519038 111% => OK
dale_chall_readability_score: 9.44 8.58950901804 110% => OK
difficult_words: 84.0 78.4519038076 107% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?

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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.