In recent years, many people have discussed how to help companies make more money. Some people suggest that successful companies should use advertising to boost their sales. Since advertising is a useful marketing strategy, this essay will explore what can make an advertisement effective and explain why I consider this is a good thing for the society.
There are two strategies to make an advertisement very effective. To begin with, people should employ simple words and catchy slogans to promote their products. For example, a world-famous fast food restaurant, MacDonald’s, successfully impresses its global customers with an easy slogan—“I’m loving it”. In addition, celebrity endorsement is another strategy to make an advertisement effective. For instance, many companies prefer to hire famous actors or actresses to endorse their new products because the fans of these celebrities will follow their lifestyle and buy the promoted products.
In my opinion, advertising is a bad thing for the society. First, advertising usually deceives people into buying fake things. For example, some ladies purchase brand new cosmetic products after reading a piece of advertisement on the newspaper. However, they are cheated by the crooked advertisers, and get fake products with bad qualities. Not aware that what they buy are harmful products, they might get hurt after using them. Second, advertising makes people waste a lot of money on unnecessary things. For instance, many teenagers are reported that they urge their parents to buy them new smart phones even though they have already had one. Therefore, advertising not only wastes people’s money but also makes them greedy or extravagant.
In conclusion, advertising is one of the ways to help enterprises increase their profits. There are many strategies to make an effective piece of advertisement. Despite these strategies, I consider that advertising is by no means a good thing for our contemporary society.
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- Some people like doing work by hand Others prefer using machines Which do you prefer Use specific reasons and examples to support your answer
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Transition Words or Phrases used:
also, but, first, however, if, second, so, therefore, for example, for instance, in addition, in conclusion, in my opinion, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 13.1623246493 84% => OK
Auxiliary verbs: 6.0 7.85571142285 76% => OK
Conjunction : 7.0 10.4138276553 67% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 28.0 24.0651302605 116% => OK
Preposition: 32.0 41.998997996 76% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 1692.0 1615.20841683 105% => OK
No of words: 306.0 315.596192385 97% => OK
Chars per words: 5.52941176471 5.12529762239 108% => OK
Fourth root words length: 4.18244613648 4.20363070211 99% => OK
Word Length SD: 3.19643929155 2.80592935109 114% => OK
Unique words: 178.0 176.041082164 101% => OK
Unique words percentage: 0.581699346405 0.561755894193 104% => OK
syllable_count: 532.8 506.74238477 105% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 19.0 16.0721442886 118% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 38.3121021939 49.4020404114 78% => OK
Chars per sentence: 89.0526315789 106.682146367 83% => OK
Words per sentence: 16.1052631579 20.7667163134 78% => OK
Discourse Markers: 7.21052631579 7.06120827912 102% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.399933671615 0.244688304435 163% => OK
Sentence topic coherence: 0.131484016721 0.084324248473 156% => OK
Sentence topic coherence SD: 0.108241493524 0.0667982634062 162% => OK
Paragraph topic coherence: 0.272254742327 0.151304729494 180% => OK
Paragraph topic coherence SD: 0.124410332145 0.056905535591 219% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.7 13.0946893788 97% => OK
flesch_reading_ease: 46.78 50.2224549098 93% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 14.5 12.4159519038 117% => OK
dale_chall_readability_score: 8.66 8.58950901804 101% => OK
difficult_words: 82.0 78.4519038076 105% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.