You should spend about 40 minutes on this task.
Write about the following topic:
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
To what extent do you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
In today's society, advertising plays a crucial role in the sales of popular consumer goods. It is a commonly held belief that the significant sales figures of popular consumer goods are a result of the influence of advertising rather than the genuine necessities of the society in which they are marketed. I completely agree with this belief.
Firstly, advertising techniques have become increasingly sophisticated over the years, making it difficult for consumers to differentiate between their actual needs and the wants created by advertisers. For example, companies use social media platforms to target specific groups of consumers and manipulate their emotions by creating a sense of need for products they may not have even thought about before.
Secondly, companies often spend a significant portion of their budget on advertising and promotion rather than on improving the quality of their products or providing better services to their customers. This can be seen in the case of many fast-food chains that spend a large portion of their revenue on advertising, rather than focusing on providing healthier food options.
Finally, there is evidence to suggest that consumer behaviour is often driven by external factors, such as peer pressure and societal norms. Advertisements capitalize on these societal norms and manipulate consumers into purchasing products they may not necessarily need. For example, consider the trend of using expensive and trendy smartphones among young people. While some may genuinely require the features and capabilities of such devices, others may simply be influenced by the social pressure to own the latest and most popular brand. Advertisements featuring celebrities or social media influencers using these smartphones can exacerbate this pressure and create a desire to conform to the norm, leading to unnecessary purchases.
In conclusion, advertising plays a significant role in shaping consumer behaviour and driving sales of popular consumer goods. Therefore, it is crucial that consumers become more aware of the influence of advertising and make informed decisions about their purchases.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-10-06 | RajatSharma1 | 73 | view |
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- IELTS General Writing - Writing Task IYou saw an advert asking for volunteers to run a charity event:1. Explain why you are interested in helping2. give details suitable past experience3. suggest ways you might help with the eventWrite at least 150 words. 91
Grammar and spelling errors:
Line 3, column 180, Rule ID: NEEDS_FIXED[1]
Message: "wants created" is only accepted in certain dialects. For something more widely acceptable, try 'creating' or 'to be created'.
Suggestion: creating; to be created
...etween their actual needs and the wants created by advertisers. For example, companies ...
^^^^^^^
Transition Words or Phrases used:
finally, first, firstly, if, may, second, secondly, so, therefore, while, for example, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 13.0 10.4138276553 125% => OK
Relative clauses : 5.0 7.30460921844 68% => More relative clauses wanted.
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 47.0 41.998997996 112% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1825.0 1615.20841683 113% => OK
No of words: 324.0 315.596192385 103% => OK
Chars per words: 5.63271604938 5.12529762239 110% => OK
Fourth root words length: 4.24264068712 4.20363070211 101% => OK
Word Length SD: 2.98904894243 2.80592935109 107% => OK
Unique words: 177.0 176.041082164 101% => OK
Unique words percentage: 0.546296296296 0.561755894193 97% => OK
syllable_count: 574.2 506.74238477 113% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 2.0 4.76152304609 42% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 50.9279703431 49.4020404114 103% => OK
Chars per sentence: 130.357142857 106.682146367 122% => OK
Words per sentence: 23.1428571429 20.7667163134 111% => OK
Discourse Markers: 7.78571428571 7.06120827912 110% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 9.0 8.67935871743 104% => OK
Sentences with negative sentiment : 1.0 3.9879759519 25% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.190825953396 0.244688304435 78% => OK
Sentence topic coherence: 0.0736029122946 0.084324248473 87% => OK
Sentence topic coherence SD: 0.0516451711319 0.0667982634062 77% => OK
Paragraph topic coherence: 0.117466255231 0.151304729494 78% => OK
Paragraph topic coherence SD: 0.0683536193256 0.056905535591 120% => OK
Essay readability:
automated_readability_index: 16.7 13.0946893788 128% => OK
flesch_reading_ease: 31.21 50.2224549098 62% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 14.6 11.3001002004 129% => OK
coleman_liau_index: 15.67 12.4159519038 126% => OK
dale_chall_readability_score: 9.65 8.58950901804 112% => OK
difficult_words: 100.0 78.4519038076 127% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
---------------------
Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.