The advertisement has always been an integral part of selling and companies pursue more efficient advertising methods to reach new customers and also more profit. There exist a contentious argument that most advertisements are constructed so that targeted products appear better than what they really are. In my opinion, this statement could be valid in most cases while there are also some advertisements that can increase companies’ sale by depicting truth or even the existing defects of a product.
First, it is generally accepted that the economic growth of business and companies are heavily reliant upon the amount of their selling. As a result, they prefer some type of advertising which leads to making a more fascinating perspective about the quality of their products among customers. It can be easily observed that most advertisement focus on advantages of merchandises and this policy itself makes goods seem far more reliable, which is an attraction for customers. For instance, companies which produce electric cars equipped with Lithium-ion batteries, only hype how clean the automobile is or how it helps to decrease air pollution. Nevertheless, is there any point in those advertisements about the lack of efficiency? or even some long-term adverse effects of electric vehicles due to chemical materials used in their batteries.
Second, the increasing knowledge of advertising makes businessmen and entrepreneurs that exaggeration in advertising and lie about their products may lead to serious adverse effects on their reputation. Therefore, companies today attempt to depict both advantages and disadvantages of their products and after that convince their customers that the benefits of a product outweigh its disadvantages. This type of advertisement can be presented in an infomercial on television or the YouTube channel of companies. For instance, Apple Company, after mass production of iPhone X and its distribution in the market, found that this product has some software/graphical problem in showing notifications associated by iMessage. After some media coverage by different news agencies, Apple released a new advertising of iPhone X with a sense of humor about that software bug.
In conclusion, I subscribe to this opinion that most advertisements make a better viewpoint for products but this is an indisputable fact that companies also benefit other types of advertisements which are more realistic.
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Grammar and spelling errors:
Line 3, column 734, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...tisements about the lack of efficiency? or even some long-term adverse effects of ...
^^
Transition Words or Phrases used:
also, but, first, if, may, nevertheless, really, second, so, therefore, while, even so, for instance, in conclusion, as a result, in most cases, in my opinion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 15.1003584229 93% => OK
Auxiliary verbs: 5.0 9.8082437276 51% => OK
Conjunction : 14.0 13.8261648746 101% => OK
Relative clauses : 16.0 11.0286738351 145% => OK
Pronoun: 36.0 43.0788530466 84% => OK
Preposition: 51.0 52.1666666667 98% => OK
Nominalization: 13.0 8.0752688172 161% => OK
Performance on vocabulary words:
No of characters: 2077.0 1977.66487455 105% => OK
No of words: 374.0 407.700716846 92% => More content wanted.
Chars per words: 5.55347593583 4.8611393121 114% => OK
Fourth root words length: 4.3976220399 4.48103885553 98% => OK
Word Length SD: 3.25942847792 2.67179642975 122% => OK
Unique words: 208.0 212.727598566 98% => OK
Unique words percentage: 0.55614973262 0.524837075471 106% => OK
syllable_count: 659.7 618.680645161 107% => OK
avg_syllables_per_word: 1.8 1.51630824373 119% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 9.59856630824 63% => OK
Article: 2.0 3.08781362007 65% => OK
Subordination: 3.0 3.51792114695 85% => OK
Conjunction: 1.0 1.86738351254 54% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 15.0 20.6003584229 73% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 20.1344086022 119% => OK
Sentence length SD: 38.7122719561 48.9658058833 79% => OK
Chars per sentence: 138.466666667 100.406767564 138% => OK
Words per sentence: 24.9333333333 20.6045352989 121% => OK
Discourse Markers: 10.5333333333 5.45110844103 193% => OK
Paragraphs: 4.0 4.53405017921 88% => OK
Language errors: 1.0 5.5376344086 18% => OK
Sentences with positive sentiment : 10.0 11.8709677419 84% => OK
Sentences with negative sentiment : 4.0 3.85842293907 104% => OK
Sentences with neutral sentiment: 1.0 4.88709677419 20% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.160628841115 0.236089414692 68% => OK
Sentence topic coherence: 0.0601806033421 0.076458572812 79% => OK
Sentence topic coherence SD: 0.0490804121165 0.0737576698707 67% => OK
Paragraph topic coherence: 0.112934184625 0.150856017488 75% => OK
Paragraph topic coherence SD: 0.0273566689716 0.0645574589148 42% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 17.2 11.7677419355 146% => OK
flesch_reading_ease: 30.2 58.1214874552 52% => Flesch_reading_ease is low.
smog_index: 11.2 6.10430107527 183% => OK
flesch_kincaid_grade: 15.0 10.1575268817 148% => OK
coleman_liau_index: 15.21 10.9000537634 140% => OK
dale_chall_readability_score: 9.6 8.01818996416 120% => OK
difficult_words: 113.0 86.8835125448 130% => OK
linsear_write_formula: 14.5 10.002688172 145% => OK
gunning_fog: 11.6 10.0537634409 115% => OK
text_standard: 15.0 10.247311828 146% => OK
What are above readability scores?
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Better to have 5 paragraphs with 3 arguments. And try always support/against one side but compare two sides, like this:
para 1: introduction
para 2: reason 1. address both of the views presented for reason 1
para 3: reason 2. address both of the views presented for reason 2
para 4: reason 3. address both of the views presented for reason 3
para 5: conclusion.
So how to find out those reasons. There is a formula:
reasons == advantages or
reasons == disadvantages
for example, we can always apply 'save time', 'save/make money', 'find a job', 'make friends', 'get more information' as reasons to all essay/speaking topics.
or we can apply 'waste time', 'waste money', 'no job', 'make bad friends', 'get bad information' as reasons to all essay/speaking topics.
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.