The article introduces the topic of ecocertification,a certification issued to companies that meet ecological standards and its effectiveness. The writer suggests that companies do not pay attention to this certification because American consumers are saturated with other advertising and do not trust advertising claims in general. However, the lecturer disagrees with this perspective, arguing that not everyone disregards advertising claims completely. Instead, some people trust claims made by independent organizations over those made by advertisers.
The author says that American consumers prioritize price over ecocertification, and since products with ecocertification are more expensive than those without it, American companies do not tend to acquire ecocertification. The lecturer argues that there are flaws in the author's position. He believes that if the price differences between products with and without eco-certification are less than 5%, consumers tend to consider other factors in their decision-making process. Furthermore, due to American consumers' increasing focus on environmental concerns, they tend to purchase products with ecocertification.
The speaker argues that American wood companies should pursue eco-certification because if they don't, they may lose domestic consumers to international companies that have ecocertification.
As you can see, the author and speaker hold very different views on the effectiveness of ecocertification.
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 53, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , a
...introduces the topic of ecocertification,a certification issued to companies that ...
^^
Line 3, column 97, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ursue eco-certification because if they dont, they may lose domestic consumers to in...
^^^^
Transition Words or Phrases used:
furthermore, however, if, may, so, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 10.4613686534 38% => More to be verbs wanted.
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 8.0 12.0772626932 66% => More relative clauses wanted.
Pronoun: 20.0 22.412803532 89% => OK
Preposition: 27.0 30.3222958057 89% => OK
Nominalization: 13.0 5.01324503311 259% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1270.0 1373.03311258 92% => OK
No of words: 202.0 270.72406181 75% => More content wanted.
Chars per words: 6.28712871287 5.08290768461 124% => OK
Fourth root words length: 3.76996954942 4.04702891845 93% => OK
Word Length SD: 3.81023495377 2.5805825403 148% => OK
Unique words: 116.0 145.348785872 80% => More unique words wanted.
Unique words percentage: 0.574257425743 0.540411800872 106% => OK
syllable_count: 406.8 419.366225166 97% => OK
avg_syllables_per_word: 2.0 1.55342163355 129% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 47.0472103318 49.2860985944 95% => OK
Chars per sentence: 127.0 110.228320801 115% => OK
Words per sentence: 20.2 21.698381199 93% => OK
Discourse Markers: 4.5 7.06452816374 64% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 1.0 4.33554083885 23% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.184268090715 0.272083759551 68% => OK
Sentence topic coherence: 0.0729989227793 0.0996497079465 73% => OK
Sentence topic coherence SD: 0.0852356764031 0.0662205650399 129% => OK
Paragraph topic coherence: 0.111924011101 0.162205337803 69% => OK
Paragraph topic coherence SD: 0.0847321784661 0.0443174109184 191% => OK
Essay readability:
automated_readability_index: 18.3 13.3589403974 137% => OK
flesch_reading_ease: 17.34 53.8541721854 32% => Flesch_reading_ease is low.
smog_index: 13.0 5.55761589404 234% => Smog_index is high.
flesch_kincaid_grade: 15.8 11.0289183223 143% => OK
coleman_liau_index: 19.2 12.2367328918 157% => OK
dale_chall_readability_score: 8.77 8.42419426049 104% => OK
difficult_words: 53.0 63.6247240618 83% => More difficult words wanted.
linsear_write_formula: 14.0 10.7273730684 131% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
---------------------
Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 53, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , a
...introduces the topic of ecocertification,a certification issued to companies that ...
^^
Line 3, column 97, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ursue eco-certification because if they dont, they may lose domestic consumers to in...
^^^^
Transition Words or Phrases used:
furthermore, however, if, may, so, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 10.4613686534 38% => More to be verbs wanted.
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 5.0 7.30242825607 68% => OK
Relative clauses : 8.0 12.0772626932 66% => More relative clauses wanted.
Pronoun: 20.0 22.412803532 89% => OK
Preposition: 27.0 30.3222958057 89% => OK
Nominalization: 13.0 5.01324503311 259% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1270.0 1373.03311258 92% => OK
No of words: 202.0 270.72406181 75% => More content wanted.
Chars per words: 6.28712871287 5.08290768461 124% => OK
Fourth root words length: 3.76996954942 4.04702891845 93% => OK
Word Length SD: 3.81023495377 2.5805825403 148% => OK
Unique words: 116.0 145.348785872 80% => More unique words wanted.
Unique words percentage: 0.574257425743 0.540411800872 106% => OK
syllable_count: 406.8 419.366225166 97% => OK
avg_syllables_per_word: 2.0 1.55342163355 129% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 8.0 8.23620309051 97% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 47.0472103318 49.2860985944 95% => OK
Chars per sentence: 127.0 110.228320801 115% => OK
Words per sentence: 20.2 21.698381199 93% => OK
Discourse Markers: 4.5 7.06452816374 64% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 1.0 4.33554083885 23% => More positive sentences wanted.
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 5.0 4.27373068433 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.184268090715 0.272083759551 68% => OK
Sentence topic coherence: 0.0729989227793 0.0996497079465 73% => OK
Sentence topic coherence SD: 0.0852356764031 0.0662205650399 129% => OK
Paragraph topic coherence: 0.111924011101 0.162205337803 69% => OK
Paragraph topic coherence SD: 0.0847321784661 0.0443174109184 191% => OK
Essay readability:
automated_readability_index: 18.3 13.3589403974 137% => OK
flesch_reading_ease: 17.34 53.8541721854 32% => Flesch_reading_ease is low.
smog_index: 13.0 5.55761589404 234% => Smog_index is high.
flesch_kincaid_grade: 15.8 11.0289183223 143% => OK
coleman_liau_index: 19.2 12.2367328918 157% => OK
dale_chall_readability_score: 8.77 8.42419426049 104% => OK
difficult_words: 53.0 63.6247240618 83% => More difficult words wanted.
linsear_write_formula: 14.0 10.7273730684 131% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
---------------------
Rates: 85.0 out of 100
Scores by essay e-grader: 25.5 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.