The lecturer talks about Eco certification of wood products by american companies. He is of the opinion that despite claims that American companies will definitely certify their products despite the contrary claim stated in the reading passage.
First, American buyers don't treat all advert claims as same. That is, they distinguish between advert
claims made by companies and those made by independent organization. He argues that consumers will find advert by internationally certified independent bodies trustworthy. This directly contradicts the claims made in the passage.
Second,price alone isn't the only motivating factor. While, the passage states that American consumers are more likely to be motivated by price,and therefore they are likely to choose cheaper uncertified wood products, the lecturer rebuts this claim. He states that consumers are more concerned about price when the difference between two competing product is large say above 5%. Because the additional cost to be inquired from certification of wood products will be less than 5% consumers will still feel interested in Eco certified woods especially now that Americans are becoming more interested in protecting the environment.
Although, the passage states that american wood companies have a large market of local consumers who are pleased with the current product and as such need not worry about attaining certification. The lecturer contends that to meet up with competition these sellers will need to be certified because if local consumers become interested in certified wood products then international companies will take hold of the market base.
Grammar and spelling errors:
Line 3, column 24, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...ding passage. First, American buyers dont treat all advert claims as same. That i...
^^^^
Line 3, column 102, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...That is, they distinguish between advert claims made by companies and those made ...
^^^
Line 6, column 7, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , price
...he claims made in the passage. Second,price alone isnt the only motivating factor. ...
^^^^^^
Line 6, column 20, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...e in the passage. Second,price alone isnt the only motivating factor. While, the ...
^^^^
Line 6, column 143, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , and
...are more likely to be motivated by price,and therefore they are likely to choose che...
^^^^
Line 6, column 349, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'product' seems to be countable, so consider using: 'products'.
Suggestion: products
...en the difference between two competing product is large say above 5%. Because the addi...
^^^^^^^
Transition Words or Phrases used:
but, first, if, second, still, then, therefore, while
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 8.0 5.04856512141 158% => OK
Conjunction : 3.0 7.30242825607 41% => More conjunction wanted.
Relative clauses : 11.0 12.0772626932 91% => OK
Pronoun: 19.0 22.412803532 85% => OK
Preposition: 32.0 30.3222958057 106% => OK
Nominalization: 7.0 5.01324503311 140% => OK
Performance on vocabulary words:
No of characters: 1399.0 1373.03311258 102% => OK
No of words: 248.0 270.72406181 92% => More content wanted.
Chars per words: 5.64112903226 5.08290768461 111% => OK
Fourth root words length: 3.96837696647 4.04702891845 98% => OK
Word Length SD: 2.91286203218 2.5805825403 113% => OK
Unique words: 136.0 145.348785872 94% => More unique words wanted.
Unique words percentage: 0.548387096774 0.540411800872 101% => OK
syllable_count: 437.4 419.366225166 104% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 3.25607064018 184% => OK
Article: 5.0 8.23620309051 61% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 1.0 1.51434878587 66% => OK
Preposition: 0.0 2.5761589404 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 20.0 21.2450331126 94% => OK
Sentence length SD: 66.7259632127 49.2860985944 135% => OK
Chars per sentence: 116.583333333 110.228320801 106% => OK
Words per sentence: 20.6666666667 21.698381199 95% => OK
Discourse Markers: 4.41666666667 7.06452816374 63% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 6.0 4.19205298013 143% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.159458319536 0.272083759551 59% => OK
Sentence topic coherence: 0.0628459005846 0.0996497079465 63% => OK
Sentence topic coherence SD: 0.058171421326 0.0662205650399 88% => OK
Paragraph topic coherence: 0.0911173753951 0.162205337803 56% => OK
Paragraph topic coherence SD: 0.0537906550612 0.0443174109184 121% => OK
Essay readability:
automated_readability_index: 15.5 13.3589403974 116% => OK
flesch_reading_ease: 34.26 53.8541721854 64% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.5 11.0289183223 122% => OK
coleman_liau_index: 15.43 12.2367328918 126% => OK
dale_chall_readability_score: 8.32 8.42419426049 99% => OK
difficult_words: 58.0 63.6247240618 91% => OK
linsear_write_formula: 6.5 10.7273730684 61% => OK
gunning_fog: 10.0 10.498013245 95% => OK
text_standard: 16.0 11.2008830022 143% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.