In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled ’new" or improved,’’ American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers-American consumers tends to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
In this set of materials, the author strongly postulates that American wooden companies should not get the Eco-friendly certificate and provides three reasons to endorse its idea. On the other hand, the professor in the listening opposes and contradicts each of the reasons.
The passage begins by explaining that consumers in the United States merely pay attention to the labeling and have very little trust in this kind of claim made by companies. However, the professor tells us that because most ecological-minded people can differentiate between the claims made by the companies themselves and by international companies, they will prefer the wood labeled as eco-certified.
Moreover, the professor in the lecture points out that high price can be the main factor but only if the difference between the certified and uncertified wood is more than 5% which in this case is less than 5%, So people will prefer the certified wood. This point refutes the writers' implication that the majority of consumers are affected by the price and as in the process of obtaining the certificate companies will have to spend money the certified wood will be more expensive.
Ultimately, the passage wraps its reasons by explaining as the companies in the United States mostly sell their goods within the country so there is no need to get the certification to meet the standards of the world. However, the professor refutes this reason by showing the weakness of the author's that the American companies should have to pay the attention to getting the certification to compete with the foreign companies. Otherwise, foreign companies will eventually come into the United States market with the eco-certified wood because the domestic companies fail to provide this facility to consumers.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2023-04-18 | sonyeoso | 80 | view |
| 2023-03-16 | Ali_Majlesi | 85 | view |
| 2023-02-12 | zaid | 3 | view |
| 2023-02-02 | Rasika0511 | 70 | view |
| 2022-11-17 | Nina Tsarevich | 80 | view |
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Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 276, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'writers'' or 'writer's'?
Suggestion: writers'; writer's
... certified wood. This point refutes the writers implication that the majority of consum...
^^^^^^^
Transition Words or Phrases used:
but, however, if, moreover, so, in fact, kind of, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 10.4613686534 57% => More to be verbs wanted.
Auxiliary verbs: 10.0 5.04856512141 198% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 7.0 12.0772626932 58% => More relative clauses wanted.
Pronoun: 18.0 22.412803532 80% => OK
Preposition: 40.0 30.3222958057 132% => OK
Nominalization: 6.0 5.01324503311 120% => OK
Performance on vocabulary words:
No of characters: 1492.0 1373.03311258 109% => OK
No of words: 286.0 270.72406181 106% => OK
Chars per words: 5.21678321678 5.08290768461 103% => OK
Fourth root words length: 4.11236361783 4.04702891845 102% => OK
Word Length SD: 2.91669594959 2.5805825403 113% => OK
Unique words: 146.0 145.348785872 100% => OK
Unique words percentage: 0.51048951049 0.540411800872 94% => More unique words wanted or less content wanted.
syllable_count: 465.3 419.366225166 111% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 9.0 13.0662251656 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 21.2450331126 146% => The Avg. Sentence Length is relatively long.
Sentence length SD: 43.7656497583 49.2860985944 89% => OK
Chars per sentence: 165.777777778 110.228320801 150% => OK
Words per sentence: 31.7777777778 21.698381199 146% => OK
Discourse Markers: 7.44444444444 7.06452816374 105% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.151259492408 0.272083759551 56% => OK
Sentence topic coherence: 0.0653837144603 0.0996497079465 66% => OK
Sentence topic coherence SD: 0.0413757547936 0.0662205650399 62% => OK
Paragraph topic coherence: 0.0889455124002 0.162205337803 55% => OK
Paragraph topic coherence SD: 0.031429561856 0.0443174109184 71% => OK
Essay readability:
automated_readability_index: 19.0 13.3589403974 142% => OK
flesch_reading_ease: 40.01 53.8541721854 74% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 15.4 11.0289183223 140% => OK
coleman_liau_index: 13.59 12.2367328918 111% => OK
dale_chall_readability_score: 8.43 8.42419426049 100% => OK
difficult_words: 59.0 63.6247240618 93% => OK
linsear_write_formula: 14.5 10.7273730684 135% => OK
gunning_fog: 14.4 10.498013245 137% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 276, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'writers'' or 'writer's'?
Suggestion: writers'; writer's
... certified wood. This point refutes the writers implication that the majority of consum...
^^^^^^^
Transition Words or Phrases used:
but, however, if, moreover, so, in fact, kind of, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 6.0 10.4613686534 57% => More to be verbs wanted.
Auxiliary verbs: 10.0 5.04856512141 198% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 7.0 12.0772626932 58% => More relative clauses wanted.
Pronoun: 18.0 22.412803532 80% => OK
Preposition: 40.0 30.3222958057 132% => OK
Nominalization: 6.0 5.01324503311 120% => OK
Performance on vocabulary words:
No of characters: 1492.0 1373.03311258 109% => OK
No of words: 286.0 270.72406181 106% => OK
Chars per words: 5.21678321678 5.08290768461 103% => OK
Fourth root words length: 4.11236361783 4.04702891845 102% => OK
Word Length SD: 2.91669594959 2.5805825403 113% => OK
Unique words: 146.0 145.348785872 100% => OK
Unique words percentage: 0.51048951049 0.540411800872 94% => More unique words wanted or less content wanted.
syllable_count: 465.3 419.366225166 111% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 3.25607064018 61% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 9.0 13.0662251656 69% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 21.2450331126 146% => The Avg. Sentence Length is relatively long.
Sentence length SD: 43.7656497583 49.2860985944 89% => OK
Chars per sentence: 165.777777778 110.228320801 150% => OK
Words per sentence: 31.7777777778 21.698381199 146% => OK
Discourse Markers: 7.44444444444 7.06452816374 105% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 1.0 4.19205298013 24% => OK
Sentences with positive sentiment : 4.0 4.33554083885 92% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.151259492408 0.272083759551 56% => OK
Sentence topic coherence: 0.0653837144603 0.0996497079465 66% => OK
Sentence topic coherence SD: 0.0413757547936 0.0662205650399 62% => OK
Paragraph topic coherence: 0.0889455124002 0.162205337803 55% => OK
Paragraph topic coherence SD: 0.031429561856 0.0443174109184 71% => OK
Essay readability:
automated_readability_index: 19.0 13.3589403974 142% => OK
flesch_reading_ease: 40.01 53.8541721854 74% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 15.4 11.0289183223 140% => OK
coleman_liau_index: 13.59 12.2367328918 111% => OK
dale_chall_readability_score: 8.43 8.42419426049 100% => OK
difficult_words: 59.0 63.6247240618 93% => OK
linsear_write_formula: 14.5 10.7273730684 135% => OK
gunning_fog: 14.4 10.498013245 137% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.