In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as “ecocertified.” Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive ecocertification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the ecocertification label. Because so many mediocre products are labeled “new” or “improved,” American consumers do not place much trust in advertising claims in general.
Second, ecocertified wood will be more expensive than uncertified wood because in order to earn ecocertification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers. American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain ecocertification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense for American wood companies only if they marketed most of their products abroad. But that is not the case—American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
Both the reading and lecture discuss about the ecocertification of wood companies, which helps to mesmesize the consumer. The former argues that log companies in the USA will not adopted any practices to acquire this ecocertificication, and provides three possible reasons to support, but latter challenges each of these points.
First of all, the author of the passagge asserts that American consumers do not believe in advertising, and pay less attention towards ecocertification label. However, the professor in the lecture counters that this reason do not hold true because consumers of the United States treat all advertisement as same. The consumers are likely favorable the products which international organizations for value.
Secondly, according to the passage, experts opined that due to extra pay by a certification agencies, thus ecocertified wood will somehow pricey as compare to uncertified wood, and consumers in United States more concern about price. In contrast, the lecture strongly objects this idea. He supports his argument by presenting the example of two products where one product are is 5% more than another, but mention about the environment preservation and protection, then obviously people will goes for preservation one as American are more concern about environment conservation.
Grammar and spelling errors:
Line 1, column 180, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'adopt'
Suggestion: adopt
... that log companies in the USA will not adopted any practices to acquire this ecocertif...
^^^^^^^
Line 5, column 492, Rule ID: DID_BASEFORM[1]
Message: The verb 'will' requires the base form of the verb: 'go'
Suggestion: go
... protection, then obviously people will goes for preservation one as American are mo...
^^^^
Transition Words or Phrases used:
but, first, however, if, second, secondly, so, then, thus, in contrast, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 4.0 10.4613686534 38% => More to be verbs wanted.
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 7.0 7.30242825607 96% => OK
Relative clauses : 7.0 12.0772626932 58% => More relative clauses wanted.
Pronoun: 10.0 22.412803532 45% => OK
Preposition: 23.0 30.3222958057 76% => OK
Nominalization: 14.0 5.01324503311 279% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1121.0 1373.03311258 82% => OK
No of words: 199.0 270.72406181 74% => More content wanted.
Chars per words: 5.63316582915 5.08290768461 111% => OK
Fourth root words length: 3.75589349951 4.04702891845 93% => OK
Word Length SD: 3.20961976705 2.5805825403 124% => OK
Unique words: 127.0 145.348785872 87% => More unique words wanted.
Unique words percentage: 0.638190954774 0.540411800872 118% => OK
syllable_count: 355.5 419.366225166 85% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 5.0 8.23620309051 61% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 5.0 1.51434878587 330% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 2.5761589404 78% => OK
Performance on sentences:
How many sentences: 8.0 13.0662251656 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 21.2450331126 113% => OK
Sentence length SD: 72.5861557048 49.2860985944 147% => OK
Chars per sentence: 140.125 110.228320801 127% => OK
Words per sentence: 24.875 21.698381199 115% => OK
Discourse Markers: 10.5 7.06452816374 149% => OK
Paragraphs: 3.0 4.09492273731 73% => More paragraphs wanted.
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 1.0 4.45695364238 22% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0590623480247 0.272083759551 22% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.02615052261 0.0996497079465 26% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0282396117539 0.0662205650399 43% => Sentences are similar to each other.
Paragraph topic coherence: 0.0408008836612 0.162205337803 25% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.018627851507 0.0443174109184 42% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 17.5 13.3589403974 131% => OK
flesch_reading_ease: 30.2 53.8541721854 56% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 15.0 11.0289183223 136% => OK
coleman_liau_index: 15.67 12.2367328918 128% => OK
dale_chall_readability_score: 9.51 8.42419426049 113% => OK
difficult_words: 59.0 63.6247240618 93% => OK
linsear_write_formula: 14.0 10.7273730684 131% => OK
gunning_fog: 11.6 10.498013245 110% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
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Minimum four paragraphs wanted. The correct pattern:
para 1: introduction
para 2: doubt 1
para 3: doubt 2
para 4: doubt 3
Less contents wanted from the reading passages(25%), more content wanted from the lecture (75%).
Don't need a conclusion paragraph.
Read sample essays from ETS:
http://www.testbig.com/users/toeflwritingmaster
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.