The reading passage discusses an interesting topic about wood companies adopting ecocertification label. According to the reading passage, it is not likely that wood companies, in The United States, adopt this certification by providing several supporting reasons. On the other hand, the lecturer casts doubts about the reading passage's arguments. He thinks that the wood companies and their consumers would accept this improvement in a positive way, and gives some support ideas for his claim.
Fist of all, the reading passages claims that consumers are overwhelmed with advertising and it is difficult for them to distinguish the good from the bad ones. Thus, a ecocertification label would not be an important factor to decide which product to buy. On the contrary, the lecture rescues the idea of a well informed consumers that can understand an advertising and the benefit that this advertising is communicating. In consequence, the label will produce a difference in the habit of the consumer at the moment to decide which product to buy.
Second, the reading passage explains that the certification demands an extra cost to the companies, and that cost would be transferred to the final cost of the product. Thus, the clients, that are price oriented, would discard those products labelled, because its higher cost. The lecture refutes this idea explaining that although the consumers care about prices, they consider the benefit-cost also, and that only a 5% of difference in the price, charged because the label, will not be an impediment for choosing a better product. On the other hand, American consumer are more aware of the care of the environment.
Finally, the reading passage argues that foreign market is not attractive enough to the local wood companies, and the competition are not a good motivation to get the ecocertification. On the contrary, the lecture reforces the idea of an unfair foreign competition that could be introduced in the local market and that already have the ecocertification.
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Grammar and spelling errors:
Line 1, column 433, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a positive way" with adverb for "positive"; eg, "in a hasty manner" with "hastily".
...consumers would accept this improvement in a positive way, and gives some support ideas for his c...
^^^^^^^^^^^^^^^^^
Line 3, column 168, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...guish the good from the bad ones. Thus, a ecocertification label would not be an ...
^
Transition Words or Phrases used:
also, finally, if, second, so, thus, well, as for, on the contrary, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 8.0 5.04856512141 158% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 15.0 12.0772626932 124% => OK
Pronoun: 26.0 22.412803532 116% => OK
Preposition: 35.0 30.3222958057 115% => OK
Nominalization: 15.0 5.01324503311 299% => Less nominalization wanted.
Performance on vocabulary words:
No of characters: 1704.0 1373.03311258 124% => OK
No of words: 324.0 270.72406181 120% => OK
Chars per words: 5.25925925926 5.08290768461 103% => OK
Fourth root words length: 4.24264068712 4.04702891845 105% => OK
Word Length SD: 3.03477784083 2.5805825403 118% => OK
Unique words: 158.0 145.348785872 109% => OK
Unique words percentage: 0.487654320988 0.540411800872 90% => OK
syllable_count: 533.7 419.366225166 127% => OK
avg_syllables_per_word: 1.6 1.55342163355 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Interrogative: 0.0 0.116997792494 0% => OK
Article: 11.0 8.23620309051 134% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 4.0 1.51434878587 264% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 2.5761589404 272% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 14.0 13.0662251656 107% => OK
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 45.7040167038 49.2860985944 93% => OK
Chars per sentence: 121.714285714 110.228320801 110% => OK
Words per sentence: 23.1428571429 21.698381199 107% => OK
Discourse Markers: 6.07142857143 7.06452816374 86% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 6.0 4.45695364238 135% => OK
Sentences with neutral sentiment: 2.0 4.27373068433 47% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.342865078078 0.272083759551 126% => OK
Sentence topic coherence: 0.114776558011 0.0996497079465 115% => OK
Sentence topic coherence SD: 0.0584479678733 0.0662205650399 88% => OK
Paragraph topic coherence: 0.18899739932 0.162205337803 117% => OK
Paragraph topic coherence SD: 0.0622786249889 0.0443174109184 141% => OK
Essay readability:
automated_readability_index: 14.9 13.3589403974 112% => OK
flesch_reading_ease: 48.13 53.8541721854 89% => OK
smog_index: 8.8 5.55761589404 158% => OK
flesch_kincaid_grade: 12.3 11.0289183223 112% => OK
coleman_liau_index: 13.52 12.2367328918 110% => OK
dale_chall_readability_score: 8.48 8.42419426049 101% => OK
difficult_words: 76.0 63.6247240618 119% => OK
linsear_write_formula: 11.0 10.7273730684 103% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 11.0 11.2008830022 98% => OK
What are above readability scores?
---------------------
Write the essay in 20 minutes.
Rates: 66.6666666667 out of 100
Scores by essay e-grader: 20.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.